To help Absolute Ocean Charters get the right traffic and conversions to their website, we optimised the new website for SEO. This involved a deep dive into their onpage content on the site to make sure that it is not only speaking to the right audience in the right tone of voice, but also ensuring that each page is mapped to the right keyword for Google’s crawlers.
Building good backlinks also meant that the website’s authority was strong and trustworthy - giving it more opportunities to rank higher in the search results. Alongside those two strategies, we also created engaging blogs that spoke directly to their target audience on topics surrounding Absolute Ocean Charters’ services and also the area in which they cruise.
Our ongoing SEO work resulted in real success over the years, with all of their target keywords ranking extremely well. This has led to significant improvements in organic conversions, and an increase in both web traffic and bookings. Each year has brought in bigger and better numbers for the business.