Melville Mazda

Melville Mazda Case Study
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the big problem Melville Mazda

The Big Problem

As a state-of-the-art showroom and service centre, Melville Mazda came to Dilate Digital in 2017 to sell more cars and continue their steady growth. Their goal was to:

  • Increase brand awareness
  • Compete against other Mazda dealerships
  • Showcase their point of difference

For Melville Mazda, the main difficulty came in competing for awareness against other Mazda dealers in the Perth area, but they were dedicated to growth - which is where we came in.


our solutions Melville Mazda

How we did it

We wanted to dedicate our time to long-term, long-lasting growth. We knew that we’d be taking on some challenges, but our shared commitment to growth with Melville Mazda got us to where we needed to go.

Our strategy was research-based: reach the people who were in the research phase of their car-buying journey before they were even ready to purchase, and push them into a remarketing campaign.

how we helped

The results Melville Mazda

The power of digital

Digital marketing provided access to a younger target audience and the ability for brand reach to go further than ever before. This allowed Melville Mazda to present itself as a premium brand compared to other Mazda dealers, and set them apart from dealerships that remain focused on traditional marketing.

And it’s only onwards and upwards now for Melville Mazda - their future goal is to become Perth’s highest-selling Mazda dealership, and we can’t wait to help get them there.


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