Our solution to their problem came through in our PPC and SEO campaigns.
Firstly, we built out a laser focused Google Search campaign. We were always keeping a close eye on performance and adjusted our bidding strategy and keywords accordingly.
Making sure that we had a deep understanding of the business and knowing how much money we could spend per conversion per campaign.
Our work also consisted of smart scaling of the account. By steadily scaling the budget we were helping them to get a greater return on their investment.
On the SEO side of things, we pushed particularly hard on more generic ‘beef jerky’ and ‘beef biltong’ terms, which boosted organic traffic and overall conversions. Ranking on the first page was also helping to increase our brand presence online, keeping the brand at the top of mind when someone sees an ad or walks past a store in-person.
Consistent and transparent reporting on both of these campaigns was crucial in helping us to scale the account and help the business to regularly smash online sales targets.