As a state-of-the-art showroom and service centre, Melville Mazda came to Dilate Digital in 2017 to sell more cars and continue their steady growth. Their goal was to:
For Melville Mazda, the main difficulty came in competing for awareness against other Mazda dealers in the Perth area, but they were dedicated to growth - which is where we came in.
Our solution to their problem came through in our PPC and SEO campaigns.
Firstly, we built out a laser focused Google Search campaign. We were always keeping a close eye on performance and adjusted our bidding strategy and keywords accordingly.
Making sure that we had a deep understanding of the business and knowing how much money we could spend per conversion per campaign.
Our work also consisted of smart scaling of the account. By steadily scaling the budget we were helping them to get a greater return on their investment.
On the SEO side of things, we pushed particularly hard on more generic ‘beef jerky’ and ‘beef biltong’ terms, which boosted organic traffic and overall conversions. Ranking on the first page was also helping to increase our brand presence online, keeping the brand at the top of mind when someone sees an ad or walks past a store in-person.
Consistent and transparent reporting on both of these campaigns was crucial in helping us to scale the account and help the business to regularly smash online sales targets.
We developed a comprehensive content strategy for blogs and guest posts to drive organic traffic. We focused on topics that spoke to the typical Mazda customer to increase engagement.
Stage one was to develop a strategy around Mazda-branded keywords to ensure we were increasing brand awareness and reaching the right people. Stage two was to focus on conversion goals: enquiries submitted through the website at all stages of the funnel, brochure downloads, and trade-in valuations.
Our goal was brand awareness - keeping Melville Mazda at the front of the customer’s mind. We provided additional touchpoints and increased brand familiarity, after which we could start promoting deals and driving sales.
Digital marketing provided access to a younger target audience and the ability for brand reach to go further than ever before. This allowed Melville Mazda to present itself as a premium brand compared to other Mazda dealers, and set them apart from dealerships that remain focused on traditional marketing.
And it’s only onwards and upwards now for Melville Mazda - their future goal is to become Perth’s highest-selling Mazda dealership, and we can’t wait to help get them there.
Get your business to the next level and see bookings rocket up with carefully planned paid ads campaigns across Google, Facebook and more! As proud Facebook and Google Premier Partners, we’ve got the experience, knowledge and expert access to get you the best result.
To get started, jump on a call with us today on 1300 345 283 or send through an enquiry.
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Bodie provides some insight into Dilate's internal operations. How we approach what we do, and how we strive to be Better Everyday.
