4 Ways To Significantly Improve Your Facebook Advertising
When it comes to Facebook marketing, Perth business owners are often a little overwhelmed. While Facebook advertising is far cheaper than conventional advertising, it can be frustrating to invest in a campaign and see little or no results. Fortunately, you can significantly improve your results with these four tips.
TARGET THE FOLLOWERS OF SIMILAR BRANDS
Taking a wide spectrum approach to finding new customers can be like trying to find a needle in a haystack. Therefore, it is a good idea to narrow down your target audience to improve the quality of your Facebook advertising results. Facebook allows you to target the followers of specific companies or brands. This targeting can be very beneficial when you are looking to sell to a similar customer base of well-known brands or businesses. You can use this filter as a simple and quick solution if you lack target audience details such as likes, age and job titles. For even more effective results, you can create separate campaigns for each of the brands to create a more personalised message.
USE EYE CATCHING MEDIA
Your cover photo can be an effective tool for your Facebook marketing. Perth businesses may find that using their cover page as an integral aspect of marketing can deliver great results, especially if it has an eye catching design. For example, Dunkin Donuts asks fans to send photos of themselves enjoying their products. The company then chooses a fan of the week to use their picture as their cover. This approach engages fans and encourages them to keep returning to the page to see if they won the contest.
Eye catching images have been an integral aspect of marketing for decades, so they should not be overlooked on social media campaigns. Images for your ads cannot contain over twenty percent words, so you need to ensure that the image catches the eye and encourages people to read the ad.
Video offers some of the highest engagement metrics on social media including Facebook. Videos can be a far more effective media option for your advertising compared to text or photos. Rather than use a static image or a text and link, you should consider transitioning to video. Video is a great way to boost your engagement metrics as consumers are likely to increase the amount of time they spend engaging with your brand.
FEATURE SHAREABLE CONTENT
These days, everyone wants to share content with friends, so you can harness this power with shareable content. Instead of directly advertising your services or products, run adverts to promote some interactive content your users would want to share. For example, quick thirty-second contests can offer coupons or discounts based on scores. This type of content can encourage the player to share with a friend for additional points delivering you “free” users thanks to player referrals.
If you are struggling with your approach to Facebook marketing, the Dilate team is ready to help. We specialise in Facebook advertising campaigns and would be delighted to discuss your marketing needs.