5 Handy Time Management Tools For Your Social Media
These days, most businesses appreciate that social media can be the successful marketing platform for their products and services online. However, managing social media content and followings can be time-consuming and frustrating, even for the best of us. Fortunately, there are a number of tools available to help to automate this process and give you back time to concentrate on your core business.
1. Social Inbox:
This tool is compatible with Facebook, Google+, LinkedIn and Twitter. The Social Inbox design team have apparently appreciated the fact that, while social media platforms can be an excellent way to build relationships and interact with customers, it can get noisy when you are using multiple platforms. The Social Inbox app allows you to manage engagement and day to day interactions in a simple and logical way. The tool allows you to get a list of new followers and popular content, schedule and publish your posts, create targeted streams for monitoring, and tie your interactions to your contacts list- all from one handy tool!
Followerwonk is a free Tool for personal users but requires a monthly fee for professional use, and is designed to take advantage of the personalised and search engine optimised Twitter bios, to help you to find your target audience. The tool allows you to track and sort your followers, compare followers, search Twitter to find relevant users, and match your activities to losses or gains.
3. Simply Measured:
This is a social analytics tool which is designed especially for social teams and brand marketers, and the platform is available to use for all networks, for all sizes of businesses. It can provide insights into social media performance from all the major players such as Facebook, right through to the smaller platforms like Vine. This insight can be used to implement successful strategies and programs to draw the right audience. Simply Measured features include audience analysis, unlimited data storage, customisable report themes, Twitter customer service metric measurements, and Google website and social traffic measurement.
Instagram is still relatively new to business functionality, so there are very few third party platforms tailored to it. However, Iconosquare is one of the best on the marketplace. There is a monthly subscription charge, but the tool allows you to track your un-follow rate, follower growth, and the number of reciprocal followers. Iconosquare makes it easy to track the performance of hashtags, set up plug ins to post your Instagrams to a Facebook page, set a vanity URL for Instagram content, and track the optimum posting times.
This free tool is designed to make managing your followers easier on Instagram and Twitter. It can help you to identify what users to follow, such as those in your industry or those following your competitors, and you will notice you will quickly build a more meaningful audience. On the flipside, Crowdfire can also help you to find unfollowers and inactive users, to improve your following to follower ratio.
Social media marketing is a very effective method of promoting your business brand. However, it can become overwhelming, or distract you from your core business. If you need help establishing or managing your social media presence, speak to us. The Dilate team specialises in social media marketing, and would love to help you with your next campaign.
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