

So you've decided that Facebook advertising could be a worthwhile marketing tactic to explore for your business. Great! Now comes the fun bit. Putting together your first Facebook ad campaign can be daunting at first, but you shouldn't feel like you have to run in blind without a clue of what to expect. Before we go any further, check out our overview guide on "does Facebook advertising really work?", for those who are still on the fence about the efficacy of these ads. We're not going to try and fool you with Facebook "growth hacks" or dodgy ways of trying to triple your ROAS. Most of those kinds of guides can steer your business off track. Instead, we want to teach you how to run Facebook ads step-by-step, so you can jump in and start creating the most optimal campaigns for your business. Enough chit-chat, let's get your first Facebook ad campaign live!
Start familiarising yourself with Facebook Ads Manager, as you'll be finding yourself getting stuck into this management tool in the coming months (if you haven't been already!) Note here that you'll only be able to create a campaign if you have already set up your Facebook business page. If your Facebook page is all good to go, you can hop into your Business Manager and select your Facebook Ads Manager from there. Think of the Ads Manager as the platform within your Business Manager, which is a broader home for all of your marketing efforts on Facebook.
Once you've had a play around on Business Manager and your Ads Manager to see what's possible and the sorts of settings you have access to, we can launch into how to run Facebook ads step by step.
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