Perth Videography Needs Some Serious Attention From You
Ah, videography. Otherwise known as the plague.
Videography is one of the most effective ways you can get your message across to your target customers, but is largely avoided by many Perth businesses. What is it, you guys don’t like communicating efficiently with your audience? Too scared to show the personality of your business? If either of these apply to you, you should know that these are what your audience want if you’re to maintain any sense of brand loyalty from them. And if you do know these things, then you should already be looking for videography services. By investing some time (and yes, probably some money) in quality videographers, or finding someone already in your headcount who would shine at videography, you will be amazed at the effect it has on your customer base.
Videos give you the opportunity to create a dynamic, interesting element to advertise and educate others on your campaign. Even including it in your email marketing will result in an increase in customer interaction- to as much as 300%. This level of customer interaction cannot be ignored or marginalized; you could be missing out on huge amounts of customers by not providing the level of engagement they prefer. It sounds like a lot of trouble, and it can be, but it makes all the difference to your audience.
Short and sweet is best, as you don’t want to overstay your welcome and potentially bore your customer.
- Add a personal touch; whether its you, a satisfied customer, or an employee, show the viewer the personal side of your business to gain trust and transparency.
- Don’t be afraid to inject a little humour, or to appeal to an appropriate emotion. There are a few ways to make your content go viral, and emotional connection is just one of them.
Googles algorithms also pay attention to the amount of time that a person stays on your website, making a video a great tool to capture their attention and keep them around. A great place to start could be an explainer video, which reiterates your value proposition and your product objective. Not only would this give the user more information to lean them towards purchasing your product, but it affects your Google rankings and brings your website to life.
Nobody, not even Google, likes stale webpages of text and dull supporting imagery. As videos are easily shareable, it’s more likely that your customer will promote your brand to their network of friends and family if you have an interesting or amusing explainer video, and it’s a fantastic way to show off about what makes your brand so great.
Perhaps you would love to give it a go yourself- but there are a few pot-holes to steer clear of. You don’t want to run the risk of a poorly done video, with dated graphics or editing techniques. If you don’t know someone who can specifically oversee and manage the video content, then look for a digital marketing team who can do it for you.
Dilate Digital is a team of digital marketing experts, and we can take your online presence up a notch with effective videography, as well as other digital elements you could be missing. Give us a call (1800 345 283) and talk to us about your business, and we can create a fully comprehensive digital marketing strategy tailored for your needs and budget- no cookie-cutter strategy templates, or unnecessary expenses.