Why LinkdIn Is Your Content Marketing Social Network
Have you been pouring your efforts into social networks such as Facebook, but still wringing your hands wondering where the results are? You’re not alone – more and more marketers are struggling with the hoops that Facebook set, but it seems that there is a new ally for Perth content marketing experts who know where to look.
LinkedIn has seen a burst of articles and content publications and the most recently reported number of users sits at about 467 million, making LinkedIn the most happening place in town for content marketing, and the sheer volume of content – about 130,000 pieces a month – are, suffice to say, encouraging.
With just 161 million users only five years ago, we’re foreseeing some serious growth by LinkedIn in the future which was recently acquired by Microsoft.
Image Courtesy – https://www.brandchemistry.com.au/blog/linkedin-b2b-content-marketing-strategy
LinkedIn has actually overtaken Facebook and Twitter, the once mighty adversaries, for social shares in many B2B areas; however one drawback follows. The content published to LinkedIn gets very few backlinks or referrals, especially now that LinkedIn has opened publishing to all members rather than its initial style of LinkedIn selected influencers.
How To Write For LinkedIn:
While shorter content, of up to 1000 words, has presided over most of the posts published to LinkedIn, longer posts of up to 3000 words are much more likely to be shared. This shows that readers want value from the content, and are more inclined to take articles seriously for consumption.
The professional, suave Facebook sibling is also much more welcoming of wordy content – you can put that cat GIF aside, your LinkedIn readers are discerning enough to chew through your article without the pretty pictures. Most posts will include very limited graphics or imagery, but will use traditional word-based graphics like spacing and lists to make the text more digestible. Let’s face it – you aren’t putting pictures of your Saturday night out on LinkedIn, it’s just not the place, so work your professional flair and create content that is going to speak from your experiences with an unapologetic vocabulary.
Lists, instructables, and life hacks are all great, easy ways to inject your LinkedIn with some content that will be appreciated by your professional network, as well as traditional articles and content. All your content should reflect who you (or your brand) is, with professionalism and utility at the forefront of your goals.
Pay attention to your writing, spelling, and grammar. LinkedIn is the perfect place to get tripped up by an English academic, so remain vigilant and make the most of online tools that can check your work for any errors. We know, we know, you’re content marketing royalty, but you might be surprised at what these tools catch you out with!
Have fun and be creative with your LinkedIn content marketing, but recognise early if it’s within your capabilities. If you’re time-poor or simply don’t have the writing bug, find a digital marketing agency (like this one) with a stellar content marketing team. Dilate Digital is a Perth based web marketing agency, and our writers love to explore the brands and identities of our clients to develop content that is guaranteed to turn heads.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.20180828Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.201810183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!20190301Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!20170301Luke Porter - Lukes Landscaping