As lifelong dog lovers, Jess and Trent were well aware of the health benefits of a quality, supportive bed for their beloved pooches. With George Barclay of England chosen as their supplier of choice, their challenge was to reach their perfect customers in the Australian market, dog owners who cared deeply about the health of their animals and weren’t afraid to spend good money for the highest quality.
To do that, they needed a website that not only spoke to their target audience, reflected the fun and friendly nature of their business, but also validated the high pricetag of their products. Their dog beds aren’t an off the shelf, profit-driven product. They’re specific, steeped in research and proven to last. We set out to build them a website that captured their essence, and would enable them to reach the right customers, with the right message.