How this timber flooring company doubled its revenue with tailored digital marketing
Kustom Timber wanted to take their premium engineered timber flooring business to the next level. Unfortunately, it’s a tough market and they faced a number of challenges:
That’s why they turned to digital. As a long-time client of Dilate’s, they’ve been working closely with us to grow their leads more efficiently.
Our mission was to figure out how they could reach that premium niche, find a stronger foothold in the market and book more holistic packages. The key was to ensure we were delivering a solid return on investment and create the right opportunities for the sales team.
The focus here is localised awareness and a key part of that is pushing through Google My Business, supported with the right type of content for the audiences with an educative approach.
We based this around long-tail keyword research like “advantages of engineered timber flooring” and creating education pieces, as well as providing quality lifestyle insights around the project with broader interior design pieces.
We matched our strategy to user intent, being selective in our targeted keywords to maximise search intent whilst finding people who were looking for quality and could afford a premium product.
This leaned on powerful imagery and careful interest targeting to help establish a connection to the customer’s vision and cut through “deal hunters” to find the right-fit clients.
Digital meant real results for Kustom Timber, and by keeping an honest and open relationship with them, we’ve been able to cut through vanity metrics, measure the right data and solidify their strategy.
They’ve been able to build a strong brand and get the right eyeballs on their incredible imagery, delivering the showroom experience before people even step inside. It’s personalised, targeted marketing that has made their sales team more efficient.
We’re really proud of the progress they made and are excited about their future growth. Fingers crossed they hit their goal of opening another showroom - this time in Perth!
Get your business to the next level and see bookings rocket up with carefully planned paid ads campaigns across Google, Facebook and more! As proud Facebook and Google Premier Partners, we’ve got the experience, knowledge and expert access to get you the best result.
To get started, jump on a call with us today on or send through an enquiry.
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