Digital Marketing

Pure Running

6X

Monthly Revenue over last 1.5 Years

300%

Monthly Website Users

#1

Ranking “Running Store” and “Running Store Australia"

The Big Problem

Pure Running came to Dilate as a small husband and wife passion project with little time to work on the business.
When they came to us, they were using a Google Ads Express account with broad match keywords for the entire campaign.
They were utilising an underoptimised campaign and wasting a lot of money in the process.

Like most small businesses, finding the time to grow the business is always difficult. That’s why they reached out to the team at Dilate to help them scale their passion project into a well developed business.

Our Solution

Our goal was to make sure they were getting a much better return on investment on their Google Ads campaigns, making sure that they could justify the money they were putting into this channel.

With a full digital strategy laid out on the table, we went to work on building laser targeted ads for people who wanted different running products. Given the seasonality of the product range, we were careful to push certain products at different times of the year, to ensure they could maintain their profitability throughout all months of the year.

By working very closely with the client, we pulled together a strategy that would holistically tackle the full-length of the funnel from research to post-purchase through a variety of digital channels from Search Engine Optimisation to Paid Advertising.

how we helped

SEO

As part of our SEO efforts, we knew we had to be strategic with the broad keywords we were targeting on a lot of the main running category pages. Tanking highly for broad terms such as “running sunglasses” and “running socks” helped us to cement our place in the organic rankings as the go-to running store for all types of running products. Content played a huge role in this and continues to be one of the driving factors of our SEO campaign.

SEO Services

Google Search Ads

Similar to the SEO strategy, this also addresses the research stage. The key difference is the Ads were targeting higher intent keywords, as well as brand-specific searches, and intended to convert higher value leads, leveraging the foundation we lay through SEO.

Google Ads

Facebook Ads

Facebook played a role in two stages: awareness and consideration. With targeted ads based on customer interests, we were able to get people before they were even thinking about buying particular running products. We then also retargeted users coming in from all parts of the funnel, pushing offers and best selling products to help the consideration stage and close the deal.

Facebook Ads

Content Strategy

Content played a huge role in increasing organic rankings, and continues to be one of the driving factors of our SEO campaign. We have written blogs on an array of running related topics, each crafted specifically to appeal to runners themselves. We have also optimised the landing pages on their website to further strengthen SEO.

Content Marketing

The power of digital

Digital marketing has helped Pure Running achieve growth at a scale traditional marketing could not match, reaching more people for a much lower cost and efficiently closing the loop on the whole funnel. It’s allowed them to position themselves as a leading specialist brand in the running supplies space, setting themselves apart from more traditional stores out there on the market.

As a client that started with one service and moved into a full service account, we’re super keen to see what other avenues we can explore to help push their growth to new heights.

“Chris, Charlie and the team at Dilate have been amazing in creating an all-rounded strategy that included both a solid SEO plan and targeted paid advertising. They’re always happy to accommodate when we add new products to the website and fold them into the existing strategy. We have seen very good ROI and Dilate has been very responsive to any feedback or comments adjusting our campaign to deliver even better results.”

Mike

Director & Founder

Want your business to thrive? Chat to the experts.

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