True North

Explorers of the Kimberley, TRUE NORTH is Australia’s premier adventure cruise operator delivering some of the most incredible, once-in-a-lifetime adventures. In 2021, they realised it was time to give their brand and website an overhaul to match an evolving and changing industry, and to represent their service offering the way it deserves. Partnering with Saatchi & Saatchi to deliver the refreshed brand, TRUE NORTH charged us with bringing this brand vision to digital life.

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Their Challenge

At the start of the website and brand redesign process, we’d already been working with TRUE NORTH for some time and understood their unique challenges well. While it their competitors are primarily ‘cruise’ style offerings, TRUE NORTH is something different. They're a unique adventure cruise with unmatched access to remote areas, on a vessel utterly luxurious. The challenge is to show this difference. We had to show that a TRUE NORTH adventure is something very few people get to experience; there really is nothing like it. Our challenge was to deliver an experience on the web that matched expectations of the experience in person. To bring their incredible offline adventures, online.

The Solution

We dove deep into the brand redesign created by Saatchi and Saatchi, and designed a website that would be simply breathtaking. Highlighting the incredible destinations the TRUE NORTH visits, and inviting the user to imagine themselves in those locations. An emotive, responsive and compelling visual experience was our final product.

Phone Results


  • Established Brand

    The TRUE NORTH delivers an incredible experience, and the first stop on that journey is the new website.

  • Contemporary Feel

    Before the redesign, the TRUE NORTH website was a little outdated, the new one is stunning in it’s modern design and contemporary feel.

  • Brand New Brand

    For TRUE NORTH, the new site wasn’t just a revamp or an update. It was a complete brand redesign, a re-imaging of what TRUE NORTH means.

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