4 Tips For Retargeting Advertising This Holiday Season
If you’ve stepped into a supermarket or shopping mall lately, you’ll notice that Christmas is coming. And man, Christmas is marketed like nothing else on this planet.
The family down the street have had tinsel in their trees and a wreath on their door since October, and their lists of desired presents would make your jaw hit the floor. What can marketers and business owners take from this? It’s a great time for you to revamp your digital marketing efforts – to try to recoup the losses from your upcoming parties, holidays, gift-giving to others (and gift-giving to yourself). Here’s some quick and easy advice for retargeting advertising, and how retargeting marketing could be your best friend this Silly Season.
Image Courtesy: business2community.com
1- Start Now
Yes, we can scoff at the jingles that echo throughout the mall, but those bosses are scoffing at you. Christmas is a deadline – people know exactly how long they’ve got to get organised. Start your remarketing campaign now and ride on the free sense of urgency that comes with any Christmas sale.
2- Don’t Be Stale
Some holly and a Santa hat on your old ads won’t do it. Get the creative juices flowing and have fun with your ads, so that they catch attention of your soon-to-be shoppers every time. Think about your audience and what makes them tick, or what they’re interested in.
3- Big Picture
Retargeting doesn’t just have to be about sales. You might just want to use this tool to increase brand awareness, which would turn into conversions further down the track. An engaging content strategy can be as compelling as any other remarketing strategy.
4- Be Everywhere
Use social media to interact with your online audience further, and to promote any sales or fun content – don’t forget to use Adwords retargeting for mobile devices too. More and more searches are being completed on mobile devices as desktops are becoming secondary, so that should be a factor to consider in your online remarketing.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.20180828Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.201810183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!20190301Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!20170301Luke Porter - Lukes Landscaping