4 Tips For Retargeting Advertising This Holiday Season
If you’ve stepped into a supermarket or shopping mall lately, you’ll notice that Christmas is coming. And man, Christmas is marketed like nothing else on this planet.
The family down the street have had tinsel in their trees and a wreath on their door since October, and their lists of desired presents would make your jaw hit the floor. What can marketers and business owners take from this? It’s a great time for you to revamp your digital marketing efforts - to try to recoup the losses from your upcoming parties, holidays, gift-giving to others (and gift-giving to yourself). Here’s some quick and easy advice for retargeting advertising, and how retargeting marketing could be your best friend this Silly Season.
Image Courtesy: business2community.com
1- Start Now
Yes, we can scoff at the jingles that echo throughout the mall, but those bosses are scoffing at you. Christmas is a deadline - people know exactly how long they’ve got to get organised. Start your remarketing campaign now and ride on the free sense of urgency that comes with any Christmas sale.
2- Don’t Be Stale
Some holly and a Santa hat on your old ads won’t do it. Get the creative juices flowing and have fun with your ads, so that they catch attention of your soon-to-be shoppers every time. Think about your audience and what makes them tick, or what they’re interested in.
3- Big Picture
Retargeting doesn’t just have to be about sales. You might just want to use this tool to increase brand awareness, which would turn into conversions further down the track. An engaging content strategy can be as compelling as any other remarketing strategy.
4- Be Everywhere
Use social media to interact with your online audience further, and to promote any sales or fun content - don’t forget to use Adwords retargeting for mobile devices too. More and more searches are being completed on mobile devices as desktops are becoming secondary, so that should be a factor to consider in your online remarketing.
I simply cannot recommend this business highly enough! Since starting with them my business has had a huge increase in online and walk-in traffic which has grown our business to the next level. The account managers are exceptional and are passionate with what they do and offer ideas and advice to grow your business from strength to strength. My dealings with Carla and now Aimee have been five star and the owner is always on hand if you need to discuss any issues. 20 out of 10 stars and you will not be sorry if you put your trust in this fantastic LOCAL Perth company.Natasha Ottey
Director Bodie is just absolutely fantastic - he was completely honest with me and could have easily taken several thousand dollars off me, but he advised my business was too small for a company like Dilate, and gave me loads of brutally honest feedback that I have actioned immediately on my site. I wish I wasn't a "DNQ lead - Too Small" but hey- And perhaps one day I'll grow up to be a real player like Dilate - but for now, here's some good karma for you.Lawrence Hobart