Most people don’t give it up on the first date, why retargeting marketing is like the after date follow up text.
Most people don’t give it up on the first date. In fact more often than not, most people take a little while to warm up to someone new, and that is no exception for potential customers. This is why retargeting marketing is crucial for your conversion game and making those well earned sales. So let me explain it via a dating metaphor.
Not dissimilar to the dating game, your potential customer probably discovered you online whilst they were window shopping. But they left without buying anything; they even went to the effort to add your product to their cart, and then for seemingly no reason whatsoever, they abandoned checkout.
But don’t give up hope, just because they didn’t purchase your product on the first round it doesn’t mean they didn’t want to. They may still be intrigued by you, they probably think you’re a total catch, and they might even plan on giving it up in a few dates time. But right now it just isn’t the right timing. If you need some hard facts to give you a little perspective and comfort, only 2% of consumers actually buy on the first shop! But that 2% are the minority and obviously quite impulsive, so you shouldn’t rely on them for your sales. But what about the whopping 98% that didn’t go the whole nine yards the first time around? They’re the reason you need retargeting marketing.
You need retargeting advertising because people are cautious, and busy, and on budgets, and want to know they can trust you. They might have had commitments to other things when they discovered you, like their gas bill, and phone company. Or perhaps they were on their way to work or to a real life date and they forgot to come back to you to complete the order. The reasons are endless, but the solution is simple. Adwords retargeting.
What is retargeting and how does it work? Glad you asked
Retargeting is an online marketing strategy that helps to repeatedly show your business to all the traffic that’s already visited your website, but left without so much as a goodbye. Essentially, it keeps you relevant and constantly in the minds of the 98% of the population that didn’t convert on the first date. Retargeting is like that after date text that says, “Hey, our first date went pretty well, I know you like me, I clearly like you. So let’s get together again.”
With the use of codes, or pixels that are invisible to the untrained eye, and implemented within the HTML code of your website- a secret browser cookie is fired every time a new customer visits your site. The cookie will drop a secret message to your adwords retargeting campaign and the next time that particular visitor browses through the internet, your ads will appear and act as visual reminders that you exist, and yes they should give you another chance.
We're currently using Dilate Digital for our business and can not speak highly enough of Bodie and his team. We have tried a few other companies beforehand and after a lot of frustration and disappointment, we've finally found the right people for the job. My husband and I would highly recommend Dilate Digital to anyone.Bree Colgrove
I've been working with small businesses for over a decade now and have been asked dozens of times if I knew anyone who could help with SEO or digital marketing. Up until I met Bodie and the team at Dilate I've never had anyone I could confidently recommend knowing that my clients will be looked after. If you are unsure, have a chat with Bodie and you'll see that Dilate is one of the few digital agencies that is run with total authenticity and integrity. They hold themselves accountable to the results and with ensure you get a measurable ROI. Highly recommended to many clients already and many more to come.Ben Wendel
Though we sell goods and provide services at an efficient rate we were never able to capture online market or acquire new clients. Dilate Digital offers excellent solution for building brilliant relationship with customers. They increased our overall productivity and considerably improved our conversion rate. Well done!THOMPSON LEE
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!Luke Porter
Chaise Sofas in Bayswater have been working with the friendly team at Dilate Digital for marketing of our brand for around six months now. Bodie is so enthusiastic at everything he does, and backed up by his expert team of knowledgeable experts in online marketing we're really starting to see results come through. Christine, James, Chris, Rob and Nirmal have all helped Chaise Sofas online presence with an improved web site, higher search rankings and greater social media presence; all making the Chaise Sofas brand more professional. Would highly recommend for cost effective marketing of your business.Merv Skinner
I've had the pleasure to deal with Dilate for about a year now and they have been great in setting up my marketing campaigns, have delivered results and are always very responsive. Bodie was great advising in the beginning and Christine, our account manager, was available all hours of the day, even on her holiday, to put through any necessary changes. Will recommend them to anyone.thtwbroekmeulen