Local SEO: Stand out from the crowd
Are you looking to stand out from other businesses in the local area? Make sure you take advantage of local customers searching for businesses in their area by starting your own local SEO (search engine optimisation) campaign. Local SEO should be an increasingly important part of your digital marketing strategy as the wide use of mobile devices has meant that people often search specifically for businesses which are close to them.
How Google can help
For local SEO, it’s essential that you take advantage of what Google has to offer. One of the most important parts of local SEO is to create a Google My Business page. Google My Business uses Search, Maps, and Google+ to make your business more visible. It’s free and means your business details will appear in local searches. Google my business should be the starting point for any local seo campaign. Your first thought should be to make sure you have a proper Google My Business listing in place and that it is well optimised. Using Google My Business also means that you’ll be added to Google maps which shows potential customers the exact location of your business. Remember your business will only appear once you are verified, hence it is important to verify your business with google first.
How to optimise with Google My Business
You probably already exist in the Google My Business directory if you’re a current business so in most cases, all you need to do is claim your page. When it comes to Google, the more detail the better so add in a long description of your business and double check that your address and contact details have been entered correctly. Upload as many photos as possible and focus on getting positive reviews from customers.
The importance of citations and NAP
For local SEO, it’s all about NAP – name, address and phone number. Consistency is essential and you need to focus on both the quantity and quality of your NAP details across the internet. Citations are any reference to your NAP details on other web pages and examples include Yelp, online directories, blog posts and any other forum where your NAP details are featured. It’s essential that the NAP details for your business are accurate across the board.
The role of social networks
Don’t underestimate the power of social networks. Facebook, Twitter, YouTube, Pinterest, LinkedIn and other platforms can all contribute to your SEO as they provide more opportunities for clicks and links to your business. We’ve already talked about the importance of your NAP details so double check that all your details are correct on the various social networks and provide links to your website. Fill in all sections that ask for information about your business with as much information as possible, post about relevant local events and provide local area discounts/coupons – all of this will boost your local SEO.
Dilate can help boost your local SEO
As you can see, there are a number of different ways you can launch a successful local SEO campaign. If it’s done right, you reach a wider range of customers in your local area and boost your visibility. Here at Dilate, we’re the SEO specialists and we can help small businesses stand out in a competitive market. We have extensive experience in developing effective SEO strategies and will work with you to target customers in your local area. If you’re not already on board with local SEO, now’s the time to start – we’ll be able to help you out from developing your campaign to ongoing fine tuning.
To find out more about how Dilate can help optimise your local SEO, contact us today for a chat.