The Dilate Blog

How often do you buy or use something online without feeling sure that it's a good choice? Very rarely, if at all, right? As consumers, we decide to make a purchase when we feel confident in our decision. Therefore, if businesses want their customers to take a particular action, they need to make their customers […]

Things can get pretty hectic when running a business. It’s tough trying to keep up with all the tasks, long to-do lists and managing your people all at the same time. In today's fast-paced business environment, productivity is the key to business success. As a business owner, manager, or team leader, it can be overwhelming […]

It seems pretty standard to prioritise revenue growth in business because the point is to bring in money, right? Without revenue coming in, a company will struggle to survive, and end up failing. Yet, the #1 mistake businesses make is when they focus only on revenue as a business growth strategy instead of considering the […]

Lead generation has always been a critical component of a good marketing strategy.  Salespeople are ready to pick up the phone, make those calls and follow-ups and close the sales to reach their targets.  Internet usage has grown exponentially in the last couple of years. Many businesses decided to invest in their online presence. Potential […]

The short answer? Invest in both. It’s no secret that marketing is an essential function of any business. In today's digital era, it’s all about digital marketing. Why? Because digital marketing reaches a larger crowd, gives you more bang for your buck, and measures results more accurately. But with the increasing competition and digital noise, […]

Here at Dilate, our word of 2023 is ROI. Return on investment for our campaigns, our clients and ourselves. Basically, how do we get more return without increasing how much we have to spend?  So it’s no surprise that this new wave of AI has been met with considerable excitement. If you look across Twitter, […]

Efficiency, my friend. Feel like you're throwing your hard-earned Quan down the sink on marketing that just ain't delivering results? You're not alone my friend.  A recent survey showed that a whopping 26%—that’s nearly a QUARTER—of all marketing budgets are wasted on channels, strategies and tactics that just don’t cut the mustard.  Activities that just aren’t […]

Do I really need to care about my ‘about us’ page? When it comes to SEO, knowing what to focus on can be tricky. There’s a lot you could be doing, and not all of it is going to move the needle in a meaningful way.  It’s easy to think that an ‘About Us’ page […]

When developing your own Facebook ads strategy, it's helpful to look at what the greats have done. It's also a good idea to look at poorly performing ads, and where they go wrong so you don't fall into the same pitfalls. But today, we're shooting for the stars and learning gold from the most successful […]

Online advertising is booming, and Facebook Ads are no different. In fact, 115 billion USD (180 billion AUD at time of writing) was spent on Facebook Ads last year, and this is expected to pass 200 billion USD in the next 5 years. If your business has been relying on traditional marketing methods, moving your […]