The Dilate Blog: Social Media Marketing

It’s 2019 right? You’re sure of it! The calendar deems it so, all the newspapers are verifying it and so is your iPhone. So why is it that every time you visit your businesses website it feels like you’re transported back to 1999? There’s no more denying the fact that you, my friend, need a […]

We currently reside in an age where digital media is at the helm, with an increasing number of people browsing the internet for information, entertainment and more importantly, connection. With the internet, distances are covered instantaneously with connections being made across the globe. In the past decade, social media has climbed its way to the […]

Youtube has really grown as a social networking platform in the past decade. Considered to be a top tier form of social media alongside giants like Twitter and Facebook, Youtube revolutionises ads with video marketing. With a wide reach of over 30 million visitors every day worldwide, it provides a great opportunity for your brand […]

Digital marketing is all about reaching your target audience through various online methods to optimise your conversions. One of the best tools to help with your digital marketing campaign is to consider the sales funnel which is the process users need to go through before they convert. The trick is to use both search and […]

Facebook has evolved from a purely social site which featuredfun activities like poking (remember when that was a thing?) to become an effective way to showcase your business and attract customers thanks to Facebook marketing. So why do some Facebook marketing strategies do well while others fail? Let’s look at mistakes you could be making […]

If you’re keen to improve your conversion rates but your eyes tend to glaze over when you start looking into A/B split testing – read on! Split testing is an awesome tool for reaching your digital marketing goals when it comes to boosting conversions. Today, we’ll be demystifying split testing so you can use this […]

If you haven’t been taking advantage of Facebook advertising for your business, you’re missing out on an awesome opportunity to reach a huge audience. Social media is big business and choosing paid advertising through Facebook is a cost effective option for your digital marketing strategy. When done right, it’s also highly effective. With that in […]

So, you’ve got a beautifully set up Facebook page for your business and are busily posting away to engage your audience. But how many people are actually seeing your posts on their news feeds? To answer this question, Facebook have revealed that pages organically reach around 16% of their fans on average. This doesn’t sound […]

Everywhere you look, there are people scrolling through smartphones or taking a sneaky break at work to check what they’re missing on Facebook. Yes, social media is big business and it’s smart for business owners to take advantage of this through clever marketing. Using Facebook advertising is an effective way to use social media to […]

What’s that? You have plenty of visitors to your website? That’s great! However, it’s often not particularly helpful when it turns out that those visitors are taking a look around and then promptly leaving the site without actually completing an action such a purchase or enquiry. That’s where conversation optimisation for your Perth business comes […]