The Dilate Blog: Digital Marketing

A Brief Introduction to Typography 1. What is Typography? Typography is the art of making and the arrangement of text, with the word originating from the 15th Century movable type on printing presses. Although it may seem strange to some, there is a lot of effort that goes into typography, and it can speak volumes […]

Research shows that twelve times more text messages are sent compared to Facebook messages each day. Text messages are still more popular than Tweets, with up twenty times more texts sent on an average day. The continued popularity of texts has meant that there has never been a better time to implement SMS marketing. Service […]

As you go about your day-walking down the street, reading the paper, grocery shopping- you are exposed to anywhere between an estimated 3000 and 20,000 advertisements, ranging from labels on products to billboards and pamphlets. And, like a three year old with chicken pox, we have become so overexposed that we have become immune. That’s […]

The Dollar Shave Club has been the subject of numerous case studies since its startling conception in 2012. They launched with a viral video that attracted over 12,000 new customers in only 48 hours. By 2013, the company had grown their customer base to over 330,000, and it looks like they will generate over $140 million […]

As digital marketing gurus, we know a thing or two about how to make your online campaign valuable and powerful, and we know that one of the best ways to maximise customer interaction and sales is by connecting with them on an emotional level. With so much digital content readily accessible, from videos and images, […]

“The Iconic” is a trailblazer in online shopping, giving us a chance to sit back and look at the factors which they are getting right- and how we can use that to help out your online retail business. Here are four of the things that stand out most, and have helped to createone of the […]

When it comes to hiring a creative agency, Perth business owners may be tempted to cut a few corners and save a few dollars. However, this is likely to be a costly mistake and here are three fundamentals why you need to hire a digital creative agency. GOOD DESIGN = GOOD BUSINESS Beautiful houses can’t […]

You always wanted to grab top marks at uni or tafe, be the boss’s shining star in the office and top dog in your career, right? So, why don’t you apply the same standards to your website? Shouldn’t it be at the top of Google? Well, relax. Dilate knows how to make this happen for […]

We are in that time of year where the sun rises before 6am and sets after 7pm, and the temperatures are steadily climbing. But are you still struggling to find enough hours in the day to tick off your to-do list with time to unbutton your cuffs and enjoy the daylight? Here are 9 tips […]

According to statistics, email has almost three times more users as Twitter and Facebook combined. Email is estimated to reach 2.9 billion people, so email marketing should be considered a key tactic for building your business. However, improperly calibrated email marketing software or failing to properly consider your strategy could actually do more harm than […]