The Dilate Blog: Digital Marketing
Small business doesn't mean small growth. Dare to scale with Google Ads.
Pay-per-click. Either the most exciting or daunting thing you'll ever take on. Google Ads, previously known as Google Adwords, can be an imposing investment. It sounds great, in theory, paying only when someone clicks on an ad. How incredibly cost-effective... right? Well, that's true. Sort of. But there's a lot more to it. You can't […]READ MORE
How to Conquer Mt. Google - And How To Know When You’ve Done It.
We get it. Google is an intricate, complicated beast that seems near impossible to tame. How do I get my site higher on Google, you've asked, perhaps a thousand times. Sometimes, it feels like Google must hate your website, and there's nothing you can do to change that. Fortunately, you can get there, with the […]READ MORE
Facebook Ads: Have You Missed The Boat?
Facebook Ads: Have you missed the boat, or is it a sinking ship? We’ve seen the hesitation a million times before. Does Facebook advertising really work? Will it bring a positive return on investment for my business? These are both valuable questions to ask. Like anything you want to be sure that you’re not just […]READ MORE
Perhaps you’re reading this because you know of the SEO revolution we’re now in. If you’re thinking “what SEO revolution?” then all the more that you should continue reading through to the end. Let’s face it: this is no time for complacency and old tricks. Dwelling on the past is detrimental, especially to your business. […]
What if I told you that Adwords and SEO could play really well together? Better yet, what if I told you that they’re actually complementary services? For as long as we can remember, the industry has been pinning one service up against the other, as if PPC or SEO could not co-exist harmoniously. Well, we’re […]
It’s 2019 right? You’re sure of it! The calendar deems it so, all the newspapers are verifying it and so is your iPhone. So why is it that every time you visit your businesses website it feels like you’re transported back to 1999? There’s no more denying the fact that you, my friend, need a […]
With the digital marketing landscape rapidly evolving and changing more frequently than Australia’s Prime Minister, it is becoming increasingly difficult for business owners to determine which digital marketing avenues will be best to grow their business. As a Perth digital agency, we meet business owners every day telling us that they’re not where they thought […]
When looking at popular and most used marketing strategies, email marketing continues to be on top of the list. Studies show email has a median ROI of 122 percent; this is more than four times higher than other top strategies, including social media. In addition, HubSpot reports 86 percent of consumers want to receive emails […]
Think of Facebook marketing like dating. You wouldn’t walk up to someone you’ve never met and say, “Would you like to go out for dinner?” Sure, you may find some luck, but your chances of securing a date with that someone special will be much higher if you get to know them first. With over […]
If you want your business to be recognised, branding is essential. Your branding doesn’t just mean your logo – branding is how your customer base perceives you. When it comes to promoting your brand, Perth businesses need to make sure they get it right for maximum impact and long term recognition. To help you out, […]
Digital marketing is all about reaching your target audience through various online methods to optimise your conversions. One of the best tools to help with your digital marketing campaign is to consider the sales funnel which is the process users need to go through before they convert. The trick is to use both search and […]
People are increasingly turning to the convenience of online shopping and who can blame them – it’s so much more convenient to shop when you don’t have to change out of your pyjamas. This is awesome news if you have an eCommerce store but as the industry grows, it also means that there’s an increasing […]
Shopping cart abandonment is a big issue for a lot of businesses and it’s frustrating when you discover that a lot of users make it all the way to the checkout before clicking out at the last second. There are a lot of reasons for people abandoning their online shopping carts whether they’re distracted by […]
what our clients are saying
feed your mind
learn from the best minds in the business
LATEST VIDEO TIP
Our approach to becoming Australia's most respected agency.
Bodie provides some insight into Dilate's internal operations. How we approach what we do, and how we strive to be Better Everyday.