The Dilate Blog: Digital Marketing
Small business doesn't mean small growth. Dare to scale with Google Ads.
Pay-per-click. Either the most exciting or daunting thing you'll ever take on. Google Ads, previously known as Google Adwords, can be an imposing investment. It sounds great, in theory, paying only when someone clicks on an ad. How incredibly cost-effective... right? Well, that's true. Sort of. But there's a lot more to it. You can't […]READ MORE
How to Conquer Mt. Google - And How To Know When You’ve Done It.
We get it. Google is an intricate, complicated beast that seems near impossible to tame. How do I get my site higher on Google, you've asked, perhaps a thousand times. Sometimes, it feels like Google must hate your website, and there's nothing you can do to change that. Fortunately, you can get there, with the […]READ MORE
Facebook Ads: Have You Missed The Boat?
Facebook Ads: Have you missed the boat, or is it a sinking ship? We’ve seen the hesitation a million times before. Does Facebook advertising really work? Will it bring a positive return on investment for my business? These are both valuable questions to ask. Like anything you want to be sure that you’re not just […]READ MORE
While images and video are vital in advertising and will always catch the eye, this does not mean that you should give less thought to your copy. It is words that will ultimately convert a lead into a customer, but not all words are equal. There are five powerful words that are essential to use […]
While you may struggle to gain a potential customer’s attention with a long and wordy blog post describing your product, a short video can provide accessible and easily digestible content. Creating videos is an easy and shareable way to market your services or products, however, if you don’t have video production experience, you may be […]
If you’ve ever typed in a search to Google, then you would have seen an adword come up alongside Googles natural suggestions. So if you’re thinking of using this tool to supercharge the traffic to your website, then read our handy guide before you get started, with everything you need to know! Adwords is a form of advertising […]
For a vast majority of the population, budgeting for your business is, at best, a chore. And a lot of new tradies in Australia are struggling to put together a budget that works for their small business, while still being realistic about their wants and needs. You can always consult a professional to guide you on your budgeting […]
Marketing a new or existing enterprise can be a little overwhelming. As the conventional methods of marketing are becoming less effective, both online and offline businesses are seeking out new marketing methods. While no one person has all of the right answers, there are some amazing blogs out there, which can provide all of the […]
It doesn’t matter whether you work from home or from an office, your workspace has a massive effect on your productivity and the enjoyment you get from your work, and a few small tweaks to your environment can really make the difference. Now, we aren’t suggesting cocktails after lunch or making sure your desk aligns with the North […]
A Brief Introduction to Typography 1. What is Typography? Typography is the art of making and the arrangement of text, with the word originating from the 15th Century movable type on printing presses. Although it may seem strange to some, there is a lot of effort that goes into typography, and it can speak volumes […]
Research shows that twelve times more text messages are sent compared to Facebook messages each day. Text messages are still more popular than Tweets, with up twenty times more texts sent on an average day. The continued popularity of texts has meant that there has never been a better time to implement SMS marketing. Service […]
As you go about your day-walking down the street, reading the paper, grocery shopping- you are exposed to anywhere between an estimated 3000 and 20,000 advertisements, ranging from labels on products to billboards and pamphlets. And, like a three year old with chicken pox, we have become so overexposed that we have become immune. That’s […]
The Dollar Shave Club has been the subject of numerous case studies since its startling conception in 2012. They launched with a viral video that attracted over 12,000 new customers in only 48 hours. By 2013, the company had grown their customer base to over 330,000, and it looks like they will generate over $140 million […]
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