The Dilate Blog: SEO

There are plenty of nifty tricks and strategies that you can implement to boost your rankings, from long-tail keywords to meta-data, but page speed is one that even the best SEO company should be honing in on. For the user, page speed can make or break an experience. About 47% of people expect their page […]

It’s nearly Halloween again - for kids that means trick-or-treat, costumes, and scary stories, but us adults can find our own horror tales to tell too. From the archives of scary SEO, here’s some truly awful advice to be wary of on a dimly-lit street at midnight (candy and pirate dress-ups optional). Dracula Tells You […]

All digital marketers know that achieving SEO success is a bit like finding the pot of gold at the bottom of a rainbow; every time you inch closer, it inches that little bit further away. But, even if our tools of yesteryear are depreciating into redundancy, our industry is designed for this constant state of […]

Search engine optimisation has been a rollercoaster of algorithm updates and penalties, as some websites flourish, and some websites race desperately to keep up, only to disappear down a pit of lost rankings and outdated strategies. With changes rolling through as fast as we can adjust our tactics, we’re finding out that many commonly accepted […]

There are plenty of business owners and executives who are a step away from their marketing team, and can’t understand the costs that come with a powerful and well-structured campaign- especially in digital marketing. With the scope of research and tactical efforts now required, the tightening of purse strings can mean less visibility/ customers/ sales/ […]

Adwords can be a difficult terrain to navigate, even for the most seasoned of digital marketers among us. So it definitely doesn’t help when you hear inaccurate -or worse, damaging- advice being dished out, and unwittingly accepted and implemented by amateur online strategists, or SEO agency rookies. We’ve heard a few ‘tips’ which have raised […]

To stay at the top of your SEO game, you have to know the rules inside out. Your SEO strategy is what ensures that Google will promote your content to browsers who are searching terms in your niche, and it’s time to learn how to play-otherwise you’ll strike out. SEO has changed and transformed time […]

SEO is an integral part of any digital marketing effort, and any online marketer knows that we must always be ready to adjust our perspective with the constantly changing world of internet & SEO. Often SEO marketers have a slight sense of trepidation when going against Google, but most of the SEO strategies that applied […]

SEO is a dynamic industry which requires a keen eye and strong attention to detail, especially when making on-page changes, performing new off page activities or developing link-building strategies. Search Engines are getting smarter by the day and SEO marketers are ever increasing the amount of time and investment in constructing an effective SEO plan […]

These days, whether they are searching for a phone number, researching a product or looking for store opening hours, consumers are likely to be using the internet. This means that billions of local searches are performed each month. As a small business, it is vital to have a well thought out strategy for your SEO […]