The Dilate Blog: Digital Marketing

It’s important that you give your business website the edge and pay-per-click (PPC) advertising is a great way to give your brand visibility above the competition. If you approach a Google Ads agency in Perth or anywhere else, they’ll be very likely to give you a gentle (or not so gentle) push towards promoting your […]

There’s a reason – or, to be honest, a lot of reasons - why WordPress is used by millions of websites worldwide and why digital marketing consultancy companies turn to this platform as the number one option when it comes to a content management system (CMS) for their clients. Gone are the days when WordPress […]

Have you been pouring your efforts into social networks such as Facebook, but still wringing your hands wondering where the results are? You’re not alone - more and more marketers are struggling with the hoops that Facebook set, but it seems that there is a new ally for Perth content marketing experts who know where […]

There are plenty of nifty tricks and strategies that you can implement to boost your rankings, from long-tail keywords to meta-data, but page speed is one that even the best SEO company should be honing in on. For the user, page speed can make or break an experience. About 47% of people expect their page […]

Certain books will always hold a special place in our hearts. Whether it’s in an old paperback, your Kindle, or your diary, a book can crawl into your heart and mind like nothing else can. If you really want to set your soul on fire with something, read a book about it. If you’re looking […]

Image Courtesy - https://www.contentfac.com/facebook-marketing-strategy-do-this-not-that/ Facebook, the global omniscient, has made some key errors in calculation that have advertisers watching their Facebook marketing metrics very closely. We know how easily there can be problems in the tech world - sometimes it’s hard to know if we’re developing the technology or if we’re all just trying to keep […]

For a Perth digital marketing agency, life isn’t so bad. We chat with our clients, design their online platforms, and throw together the strategies that will define their success - and as the industry evolves and morphs, so do our tactics. In the middle of this vortexing are our clients, but not everyone sees the […]

Much like Doc observing Marty as he learns and grows, the team at Dilate has been observing the constant evolution of email marketing, and how it fits into our marketing spectrum. With a quick trip down memory lane, we’ve debated (and finally decided) on where we think the future lies for bulk email software service […]

Now, we’re pretty much perfectionists about everything we do, so you’re probably not very surprised to read that we think your business needs the perfect logo design. But we aren’t exaggerating; your logo is going to be stamped everywhere that your brand is, so it’s imperative that it conveys your core message. It needs to […]

Email marketing is a fantastic way to connect with your audience, but there will be times where your email marketing efforts might feel pointless. Whether it’s a sudden burst of cancelled subscriptions, or your click-through or open rates aren’t what they should be, user engagement is one of your most valuable metrics and anything that […]