The Dilate Blog: SEM

An effective Google Ads campaign can land you serious results - and not just a few extra leads or clients - we’re talking substantial Return on Investment (ROI).  Whether you’re new to Google Ads or curious about how to boost your campaign - you will be wondering how to be successful with google ads.  Here […]

So you’ve heard about google ads and you’re here to see what all the fuss is about. Essentially, Google ads work on a pay-per-click basis. And with over 63,000 of these clicks every single second on any given day, your potential target market just grew big time. With these kinds of numbers, the potential growth […]

Pay-per-click. Either the most exciting or daunting thing you'll ever take on. Google Ads, previously known as Google Adwords, can be an imposing investment. It sounds great, in theory, paying only when someone clicks on an ad. How incredibly cost-effective... right? Well, that's true. Sort of. But there's a lot more to it. You can't […]

We get it. Google is an intricate, complicated beast that seems near impossible to tame. How do I get my site higher on Google, you've asked, perhaps a thousand times. Sometimes, it feels like Google must hate your website, and there's nothing you can do to change that. Fortunately, you can get there, with the […]

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Done right, Google Ads can boost your website traffic pretty quickly, increase your visibility and help the right people find your products or services. You may have heard about other businesses using Google Ads management to make impressive profits. But will it work for you? Afterall, you want to know that you’re going to get […]

Ever asked the question, how to calculate ROI on a marketing campaign? Engaging in an Adwords Agency in Perth as part of your marketing campaign to bring awareness to your business and its offerings can feel like going to the gym for the first time. You know that different activities work for different muscle groups, […]

Getting your digital presence happening so you can be Googled by your potential customers is one thing. Catching their eye, making contact, and converting to cash is another.    As  Perth’s #1 Adwords Agency,  providing clarity to our customers, and keeping reporting simple is why we thought we’d break down the ins and outs of Google […]

So you set up a Google Ad campaign (good on ya!) but then Google dumps a whole lot of metrics on you. Suddenly you’re drowning in CPCs, CPMs and CTRs. Which metrics should you focus on in order to have a successful campaign? Which ones really matter? And which aren’t worth your time? Knowing the […]

There’s never been a better time to sell products online. Heck, online shopping is booming and for good reason too. It’s convenient, easy and quick. That’s not to say it’s a piece of cake for the merchants though. It can be tough to navigate the world of online marketing when there’s plenty of competition and […]