The Dilate Blog: SEM

It’s 2019 right? You’re sure of it! The calendar deems it so, all the newspapers are verifying it and so is your iPhone. So why is it that every time you visit your businesses website it feels like you’re transported back to 1999? There’s no more denying the fact that you, my friend, need a […]

As any business with an online presence knows, a high ranking in search engine results is one of the best ways to boost visibility, drive traffic and increase leads for your website. If you’ve been using SEO strategies like page optimization, keyword analysis and link building, but still don’t see growth happening fast enough, then […]

In the digital age there are many new ways for businesses to effectively advertise to their target market, yet probably the most direct and effective is Paid Advertising. You may have heard of Paid Advertising referred to sometimes as PPC (pay-per-click) marketing, SEM (search engine marketing), or CPC (cost per click) marketing, and its most […]

Remove Advertising Uncertainty with A Number-Led SEM Strategy Sometimes advertising can feel like a bit of a gamble. We all want to hear that winning “ding-ding-ding” but how can you be sure that if you pop your hard earned business dollars into the advertising machine you’ll get more back in return, or at least not […]

It’s no surprise that many businesses these days are getting on board with PPC (pay-per-click) advertising as an easy way to bolt to the top of search results. AdWords is the most commonly used platform in the paid search world, and it’s easy to adjust your AdWords campaign to make sure you’re getting the most […]

Display ads are a form of online paid advertising found on websites rather than within search results and are a smart way to target your audience so you can boost traffic to your site. To get the most out of your display ads, you need to get the design just right so they attract attention […]

Display advertising is a form of paid advertising which is designed to capture the attention of potential customers and increase the visibility of your brand. Your display ads don’t show up in the search results like other forms of digital advertising – instead, they pop up on the various websites that your target audience are […]

You know when you get a song stuck in your head? That’s kind of how it works with Google AdWords retargeting. With this strategy in place, users who’ve visited your website will be shown ads for your product or service as they browse the internet so your brand stays fresh in their minds. Let’s take […]

Remarketing is a clever strategy to have in your digital marketing arsenal. When a visitor leaves your website, remarketing means that they’ll continue to see ads on other sites so they can be led back to your business. But, like anything, remarketing is only effective when it’s done right. When it comes to remarketing Perth, […]

If you’re keen to improve your conversion rates but your eyes tend to glaze over when you start looking into A/B split testing – read on! Split testing is an awesome tool for reaching your digital marketing goals when it comes to boosting conversions. Today, we’ll be demystifying split testing so you can use this […]