Off-page SEO: improve the popularity of your website
When we talk about off-page SEO (search engine optimisation), we’re referring to all of the activities that you do away from your website to improve your position in the search engine rankings. It’s about considering the bigger picture and looking for ways to improve the popularity of your site. Although a large part of off-page SEO involves link-building, there’s a lot more to it than that. Lets discuss some of the elements involved in off-page SEO.
Link building for better SEO
A major part of your off-page SEO strategy should be link building so external web pages are providing links back to your business website. Link building can be challenging but is also very effective. Examples of how you can improve your link building is through being proactive by making comments on other relevant web pages, answering questions relevant to your business in forums, putting your details in online directories, and sharing images, documents or videos. Also, develop a high quality blog which other websites will link to and offer to complete guest blogging posts to other websites. Remember, link quality is more important than link quantity – focus on high quality links that direct customers to useful content.
How content marketing helps with link building
Content marketing isn’t separate to link building and if you take the time to create high quality and engaging content, you’ll find that your links begin to build organically. Consider different types of content marketing which can improve your external links including blog posts, eBooks, infograms, infographics, and videos. Don’t make the mistake of churning out a heap of content which is poor quality – it will get you and your business nowhere. Focus on the development of content that others are likely to share and interact with. If you develop a reputation for good content, you’re also much more likely to be invited for guest blogging posts.
Social media marketing
The presence of your business on various social media platforms, such as Facebook, Twitter, YouTube and LinkedIn, can go a long way to improving your off-page SEO if you use it the right way. Make your social media pages as attractive as possible and use them to promote content which can attract links. As always, only provide links to content which will actually be useful to other social media users – linking to every piece of content you produce is counterproductive from an SEO perspective. Provide original and engaging posts and don’t overlook the power of video as a way to promote your business on social media. Don’t forget to engage with other social media users as this forms connections to you and your business.
Dilate can help with your off-page SEO
With so much to consider when developing your SEO strategy, let the SEO experts give you a hand. At Dilate, we get to know you and your business so we can work with you to develop an effective off-page SEO strategy. Rather than using cookie cutter solutions, we take the time to develop a targeted plan which is then fine-tuned along the way to adapt to the ever changing nature of digital marketing.
For more details on how Dilate can help you develop your off-page SEO campaign, contact us today.