The Dilate Blog: Digital Marketing

Even though I’m still in the thick of my journey as a local business owner, something has made me look back on the last two years with amazement. My company started out as a one-man army with long days and missed holidays. Back in my first year 2014 I had no idea what 2016 had in […]

With the internet sprawling out before you and data analytics coming in, even the best internet marketing experts can forget that they’re mapping real human people as they interact and form attachments to your brand. It’s something that we humans do from both sides of the table; the customer also forgets that there are real […]

Display advertising can be a powerful and far-reaching tool, but too many times the full potential is not released, costing you money and returns. If they aren’t set up correctly, or are not being properly maintained, then don’t expect your display advertising to get you the results you’re expecting! Display advertising is just taking off, […]

Most entrepreneurs and business owners appreciate the value of marketing to an email subscription list. However, when you have a very modest list, your conversion rate may not be immediately apparent. Growing your subscriber list is the best way to determine the success of any marketing ideas. So, how do you expand your subscriber list? […]

Ah, food. One of life’s more decadent pleasures, while being a necessity to survival. Everyone loves good home-cooking/fresh fruit on a summer day /something greasy for those late nights that turn into early mornings… And food will never go out of style, or lose popularity. Ever. As long as humans continue to procreate, there is […]

For an expanse of the population, wireless internet is not a luxury, it’s a right. We swarm free Wi-Fi like children on Santas’ knee, or zombies at the smell of flesh. And if your Wi-Fi is slow, or won’t connect, you can just about guarantee someone will pop a blood-vessel if their Facebook won’t load. […]

There are plenty of business owners and executives who are a step away from their marketing team, and can’t understand the costs that come with a powerful and well-structured campaign- especially in digital marketing. With the scope of research and tactical efforts now required, the tightening of purse strings can mean less visibility/ customers/ sales/ […]

As digital marketing changes and grows, it’s becoming harder to guarantee interaction from your online audience, and easier to fall between the cracks. With this in mind, how can you stop your email marketing from ending up in the trash? Nobody likes wasting time and effort, but if you’re not approaching your email marketing correctly, […]

The annual Facebook Developer Conference was held this year in San Francisco, and Mark Zuckerberg had the interest of the masses with the details of Facebook newest thrilling features and most exciting announcements. After reaffirming his commitment to the constant progression of the leviathan social media network, with a thorough emphasis on “developing a family […]

Ah, videography. Otherwise known as the plague. Videography is one of the most effective ways you can get your message across to your target customers, but is largely avoided by many Perth businesses. What is it, you guys don’t like communicating efficiently with your audience? Too scared to show the personality of your business? If […]