In the competitive world of automotives, it’s crucial to consistently innovate, impress & engage. So when City Subaru, an industry leader, came to Dilate with a vision for a brand new website that mirrors their prestigious positioning in the market, streamlines their user experience and (quite literally) drives cars out of their showroom – we had just the team to build a killer website that would steer them toward their goals, and help them achieve automotive domination. So here’s how we did it.
After an epic exploration session with our client discussing their brand personality, and how we can represent them more authentically online, we got to work planning and developing a new look for their website that mirrored exactly what they’re about. They’re professional, sophisticated & modern so we gave them a makeover, taking a fresh approach on the typical, outdated automotive website layout that most dealerships employ. It was all about high impact imagery & sleek minimalism with white space, bold colours, prominent text, and vivid car imagery. With full screen utilisation, and clever spacial design, we created a website not just to visit, but to experience.
Our development team championed a website build unlike any other in the automotive space. Our aim was to craft a super lean & responsive site with a design that offered an awesome user experience & easy navigation throughout the entire website. We also knew in an age of mobile supremacy, we needed to build a site that was just as epic and easy to use on mobile as it was on desktop, so we developed a separate mobile version of the website for maximum user enjoyment. In fact, our guess is you’re probably reading this on your mobile right? Why don’t you click here and see it for yourself? Another often overlooked but super important element we included in our build was a strong as hell inbuilt SEO strategy, because what good is a beautiful website, if no one gets to see it!
City Subaru is one of Dilates full service clients – that means we managed their web development, and full digital marketing strategy including search engine optimisation, pay-per-click advertising, email marketing, SMS advertising & Social Media Advertising. Our Mission? Launch City Subaru into the automotive stratosphere helping them become a trusted household name & the go to place for new car enquiries and sales. Eagerly accepting our mission we crafted a custom strategy built specifically for City Subaru, leaving no stone unturned. Every facet of our approach was planned to perfection & monitored meticulously, analysing the data as new information became available, and optimising their campaigns to deliver the highest possible performance, and 3x ROI on their investment.
Just 12 short months into their journey with Dilate, City Subaru’s brand awareness had seriously skyrocketed with a 51% increase in new users visiting their site, and making enquiries. If that excites you, you’ll be even more excited by the fact that their conversion rate increased by 300% within that same period. With our SEO strategy, their monopoly of automotive keywords & search terms which were once in the graveyard, has increased insanely and now City Subaru are ranking at the top of organic search results, positioning them as the industry leaders the rightfully are. The results are in and with Dilates Marketing assistance, City Subaru continues to be one of the most successful dealerships in the entire country.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.20180828Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.201810183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!20190301Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!20170301Luke Porter - Lukes Landscaping