Web Design & Creative Case Study

City Subaru

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Our Digital Marketing Solution For Aussie Natural

Project Overview

In the competitive world of automotives, it’s crucial to consistently innovate, impress & engage. So when City Subaru, an industry leader, came to Dilate with a vision for a brand new website that mirrors their prestigious positioning in the market, streamlines their user experience and (quite literally) drives cars out of their showroom - we had just the team to build a killer website that would steer them toward their goals, and help them achieve automotive domination. So here’s how we did it.

City Subaru Project Overview


After an epic exploration session with our client discussing their brand personality, and how we can represent them more authentically online, we got to work planning and developing a new look for their website that mirrored exactly what they’re about. They’re professional, sophisticated & modern so we gave them a makeover, taking a fresh approach on the typical, outdated automotive website layout that most dealerships employ. It was all about high impact imagery & sleek minimalism with white space, bold colours, prominent text, and vivid car imagery. With full screen utilisation, and clever spacial design, we created a website not just to visit, but to experience.

  • City Subaru Full Website Design Left City Subaru Full Website Design Left
  • City Subaru Full Website Design Right
  • City Subaru Full Website Design Left


Our development team championed a website build unlike any other in the automotive space. Our aim was to craft a super lean & responsive site with a design that offered an awesome user experience & easy navigation throughout the entire website. We also knew in an age of mobile supremacy, we needed to build a site that was just as epic and easy to use on mobile as it was on desktop, so we developed a separate mobile version of the website for maximum user enjoyment. In fact, our guess is you’re probably reading this on your mobile right? Why don’t you click here and see it for yourself? Another often overlooked but super important element we included in our build was a strong as hell inbuilt SEO strategy, because what good is a beautiful website, if no one gets to see it!

City Subaru Device Showcase
City Subaru Showcase
The Solution

The Solution

City Subaru is one of Dilates full service clients - that means we managed their web development, and full digital marketing strategy including search engine optimisation, pay-per-click advertising, email marketing, SMS advertising & Social Media Advertising. Our Mission? Launch City Subaru into the automotive stratosphere helping them become a trusted household name & the go to place for new car enquiries and sales. Eagerly accepting our mission we crafted a custom strategy built specifically for City Subaru, leaving no stone unturned. Every facet of our approach was planned to perfection & monitored meticulously, analysing the data as new information became available, and optimising their campaigns to deliver the highest possible performance, and 3x ROI on their investment.

The Results

Just 12 short months into their journey with Dilate, City Subaru’s brand awareness had seriously skyrocketed with a 51% increase in new users visiting their site, and making enquiries. If that excites you, you’ll be even more excited by the fact that their conversion rate increased by 300% within that same period. With our SEO strategy, their monopoly of automotive keywords & search terms which were once in the graveyard, has increased insanely and now City Subaru are ranking at the top of organic search results, positioning them as the industry leaders the rightfully are. The results are in and with Dilates Marketing assistance, City Subaru continues to be one of the most successful dealerships in the entire country.

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Traffic Traffic Increased 44% from last year
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Session Time Average session time is up 25% from last year
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Web Search Web Search Share up 90% from last year
Hear It From Our Client
- John Nossiter, City Suburu
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