Pool Assist are an award winning, family owned, pool servicing business that came to Dilate in mid 2017. They came to us with no digital marketing strategy in place & an old website that was in serious need of a little TLC & Conversion Optimisation. When we decided to join forces with Pool Assist, we undertook their entire marketing department from website build, to PPC & SEO, aiming to drastically uplevel their brand awareness, increase their lead enquiries, and grow their yearly revenue.
Previously just a few pages of bulky text & stock standard imagery, Pool Assist was swiftly transformed into the high quality website you see today. A website that not only catches your eye, but keeps you engaged with a cleverly designed & logical layout, striking colour palettes & well positioned call to actions. Our team focused heavily on creating a service based website that mirrored the true customer experience Pool Assist clients would receive if they proceeded further with them. We achieved this by staying on brand, true to their business personality & by utilising real life projects, imagery & testimonials to tell their story.
The development of the website came down to the ability to showcase their dual business offerings approach without making potential site visitors confused due to lacklustre & careless navigation. By implementing distinct blocks that clearly distinguished between the two facets of their business – service & retail – and utilising appropriate call to actions, we were able to develop a streamlined website, that was not only logical and user friendly, but also removed all possible friction points that once caused high bounce rates, and low conversion rates.
Although Pool Assist offered massive value, and were super passionate about what they did, they had no format or strategy in place to generate leads and optimise their most lucrative offer which was their “swimming pool servicing”. Their leads were dwindling, as was their spirit. They needed a campaign strategy to help turn their business around and increase their sales. Our highly trained, and ridiculously passionate staff designed and developed a full proof PPC campaign to generate leads on a modest budget, whilst simultaneously working behind the scenes to improve their organic search ranking & brand awareness.
The proof is in the pudding, Pool Assist are clients to this day and the results are pretty damn good, otherwise they would have left by now (because we don’t do lock in contracts remember). Year on year since Pool Assist joined Dilate in 2017, there has been consistent growth of website traffic, paid conversions & organic conversions and this continues to increase as time goes on. Not only that just last year, Pool Assist won the SPASA WA “Pool & Spa Service Business of the Year” in 2018 alongside Dilate Digital as their agency, and in 2019 they’re adding an online ecommerce store to their arsenal. This is due to their tireless effort to deliver great results, and the dedicated hard work and guidance of our agency. Because we don’t stop when we achieve your goals, we make you uplevel and dream bigger once we get there.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.20180828Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.201810183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!20190301Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!20170301Luke Porter - Lukes Landscaping