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What Is the Best Google Ads Bidding Strategy For Your Campaign

By John Reserva on Oct 09, 2020

Finding the best Google Ads bidding strategy and winning combination happening of engaging Ad creative, a converting lead page, the right keyword bidding strategy & not breaking the budget can feel overwhelming.    This article will hopefully help you to select the right combination, or at least clear any doubts so that you can get your ads to start performing.

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Set up your Shopify Store to Convert

By Chris Paterniti on Sep 29, 2020

Having trouble setting up your Shopify store? Whether you are a lover of shopping online, or brick and mortar stores, one of the most important factors for customers is experience. We’re not talking about the customers who love to dig through a disorganised second-hand store in search of a vintage find like a paleontologist looking for a dinosaur bone in the desert. They are time rich, and spending all day looking for their “find” is probably more enjoyable than the…

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Questions You Should Ask Before Building Your New Website

By Mark Noakes on Sep 18, 2020

Building a website is like building a house. You’ve got your address (domain name), you know you are going to be paying rates (hosting fees), and you know that you want your house to be functional and welcoming (hello digital architect a.k.a web developer). As tempting as it can be to DIY your website, consider these three key questions before you commit: Do you know what to ask a web development expert? Do you know what you need your website…

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How To Calculate ROI on a Marketing Campaign

By Chris Paterniti on Sep 11, 2020

Ever asked the question, how to calculate ROI on a marketing campaign? Engaging in an Adwords Agency in Perth as part of your marketing campaign to bring awareness to your business and its offerings can feel like going to the gym for the first time. You know that different activities work for different muscle groups, and you need collective strength for overall health. A marketing campaign is like taking your business to the gym - it needs a mix of…

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Marketing A Shopify Store The Do's & Don'ts

By Brendon Crouch on Sep 04, 2020

So you’ve put your product creation talents to use, purchased a domain name, crafted a logo, set up a Shopify store (which looks amazing), and nada, zip, not the cha-ching of ZipPay.  Where. Are. Your. Customers? Could it be the way you are marketing a Shopify store? As experts of Shopify in Australia, the good news is your magical customers are out there. The bad news is without some good strategic marketing, it’s going to be hard for more than…

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Traditional Marketing vs Digital Marketing

By Carla Unuwai on Aug 28, 2020

Traditional Marketing vs Digital Marketing, which is better? When it comes to advertising Perth businesses, there are a few key decisions to consider before deciding: Where are your ideal customers spending their time How do you want to track your conversion rate? What is your advertising budget What stage of the buyer journey are you targeting? How important is the return on investment (ROI) accuracy? From a marketing real estate perspective, the macro-level choices mean traditional advertising platforms vs. digital…

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Google Ads Explained By The Professionals

By John Reserva on Aug 21, 2020

Getting your digital presence happening so you can be Googled by your potential customers is one thing. Catching their eye, making contact, and converting to cash is another.    As  Perth’s #1 Adwords Agency,  providing clarity to our customers, and keeping reporting simple is why we thought we’d break down the ins and outs of Google Ads, and how it benefits bottom lines in business.

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Everything You Need To Know About Content Marketing in 2020

By John Wallace on Jul 31, 2020

Content Marketing isn’t new, even though you might just be hearing about it. The concept has been around for a long time, over 100 years. The Furrow is an agricultural magazine by John Deere, and a marketing initiative that helped to shape them into the household brand they are today - a century before the ‘content marketing’ buzzword was first spoken.  It’s proven so incredibly popular that it’s still running today, and continues to inspire and educate people all around…

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The Ultimate Guide to Asking For Referrals

By Tom Parker on Jul 10, 2020

In a world of sophisticated digital marketing, we shouldn’t forget how powerful a simple word-of-mouth referral is. Yes, paid advertising, robust SEO and an excellent website are all important players in helping your business grow, but the effectiveness of a recommendation shouldn’t be overlooked. It’s human nature: we’d rather do business with someone we think is trustworthy than with a total stranger.  Asking for referrals can be a tricky art to get right, but once you’ve got an effective strategy…

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Top Adwords Metrics to Measure Campaign Performance

By John Reserva on Jun 24, 2020

So you set up a Google Ad campaign (good on ya!) but then Google dumps a whole lot of metrics on you. Suddenly you’re drowning in CPCs, CPMs and CTRs. Which metrics should you focus on in order to have a successful campaign? Which ones really matter? And which aren’t worth your time? Knowing the answer to these questions is a pretty big deal. Focus on the wrong metrics and you could end up making some pretty poor business decisions.…

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