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Google Ads Explained By The Professionals

By John Reserva on Aug 21, 2020

Getting your digital presence happening so you can be Googled by your potential customers is one thing. Catching their eye, making contact, and converting to cash is another.    As  Perth’s #1 Adwords Agency,  providing clarity to our customers, and keeping reporting simple is why we thought we’d break down the ins and outs of Google Ads, and how it benefits bottom lines in business.

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Everything You Need To Know About Content Marketing in 2020

By John Wallace on Jul 31, 2020

Content Marketing isn’t new, even though you might just be hearing about it. The concept has been around for a long time, over 100 years. The Furrow is an agricultural magazine by John Deere, and a marketing initiative that helped to shape them into the household brand they are today - a century before the ‘content marketing’ buzzword was first spoken.  It’s proven so incredibly popular that it’s still running today, and continues to inspire and educate people all around…

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The Ultimate Guide to Asking For Referrals

By Tom Parker on Jul 10, 2020

In a world of sophisticated digital marketing, we shouldn’t forget how powerful a simple word-of-mouth referral is. Yes, paid advertising, robust SEO and an excellent website are all important players in helping your business grow, but the effectiveness of a recommendation shouldn’t be overlooked. It’s human nature: we’d rather do business with someone we think is trustworthy than with a total stranger.  Asking for referrals can be a tricky art to get right, but once you’ve got an effective strategy…

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Top Adwords Metrics to Measure Campaign Performance

By John Reserva on Jun 24, 2020

So you set up a Google Ad campaign (good on ya!) but then Google dumps a whole lot of metrics on you. Suddenly you’re drowning in CPCs, CPMs and CTRs. Which metrics should you focus on in order to have a successful campaign? Which ones really matter? And which aren’t worth your time? Knowing the answer to these questions is a pretty big deal. Focus on the wrong metrics and you could end up making some pretty poor business decisions.…

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How To Successfully Ask Your Clients For Google Reviews

By Tom Parker on Jun 19, 2020

How often do you make a purchase or engage a service through the web without any reassurance that you’re making a good choice? Very rarely, if at all, right? As consumers, we decide to make a purchase when we feel confident in our decision. Therefore, if businesses want their customers to take a particular action, they need to make their customers feel confident. But what does confidence look like? How do you get a potential customer to feel confident in…

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Best Free SEO Tools For 2021

By Bodie Czeladka on Jun 05, 2020

Looking for the best free SEO tools for 2021? If you’re reading this, you probably already understand just how crucial an SEO strategy is for businesses in this day and age. Knowing that SEO should be high on the priorities is one thing, but feeling empowered to do it right is another. The SEO world is complex and constantly changing. And honestly, diving into SEO blind is not the best tactic. If you’re going to succeed in SEO, you’ve got…

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The Complete Guide to Setting up Your Google Shopping

By John Reserva on May 15, 2020

There’s never been a better time to sell products online. Heck, online shopping is booming and for good reason too. It’s convenient, easy and quick. That’s not to say it’s a piece of cake for the merchants though. It can be tough to navigate the world of online marketing when there’s plenty of competition and it’s a challenge to continually attract new customers.  One of the big players when it comes to searching online for products is Google Shopping. You’ve…

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How To Transition Your Team to Remote Working Efficiently

By Tom Parker on May 01, 2020

In only a couple of months, COVID-19 has had a massive impact on the way we live and work. Many businesses have started asking their staff to work from home in a bid to reduce their contribution to the spread of the Coronavirus. For some, this transition to remote working might be a natural one, but for others it is a daunting task, especially given the time pressure.  At this time of uncertainty, many questions weigh on the minds of…

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How To Soften The Impact of COVID-19 By Adapting Your SEO Strategy

By Tom Parker on Apr 24, 2020

We’ve all felt the impact of COVID-19 on the way we live, work and socialise. A lot of us are now working from home, but even with these adaptations, unfortunately many individuals and businesses have suffered a financial hit. With less disposable income to spend and more time being spent at home, it’s no wonder consumer behaviour has shifted. That’s not to mention stressors on supply chains, changes in the way media is consumed and increased anxiety about health. All of…

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How To Setup and Install Google Analytics on Your Website

By Chris Paterniti on Apr 13, 2020

Imagine for a moment that you’re a kid back at school. Your teacher gives you an assignment. You’re not too sure what to do, but you give it your best shot, staying up late to finish it on time. The next day when you hand it in, she reads it over and shakes her head. “Not good enough.” She doesn’t give you any feedback, just says to go away and do it again. So you scratch your head, make some…

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