The Dilate Blog
Small business doesn't mean small growth. Dare to scale with Google Ads.
Pay-per-click. Either the most exciting or daunting thing you'll ever take on. Google Ads, previously known as Google Adwords, can be an imposing investment. It sounds great, in theory, paying only when someone clicks on an ad. How incredibly cost-effective... right? Well, that's true. Sort of. But there's a lot more to it. You can't […]READ MORE
How to Conquer Mt. Google - And How To Know When You’ve Done It.
We get it. Google is an intricate, complicated beast that seems near impossible to tame. How do I get my site higher on Google, you've asked, perhaps a thousand times. Sometimes, it feels like Google must hate your website, and there's nothing you can do to change that. Fortunately, you can get there, with the […]READ MORE
Facebook Ads: Have You Missed The Boat?
Facebook Ads: Have you missed the boat, or is it a sinking ship? We’ve seen the hesitation a million times before. Does Facebook advertising really work? Will it bring a positive return on investment for my business? These are both valuable questions to ask. Like anything you want to be sure that you’re not just […]READ MORE
When you blend the power of SEO with high-quality and engaging content, magic happens. Your online presence goes through the roof, organic traffic starts flowing in, and your brand becomes the talk of the town. In today's digital landscape, where competition is fierce and attention spans are barely attentive, businesses must employ effective marketing strategies […]
In today's digital jungle, where everyone's fighting tooth and nail for customer attention, it's crucial to find ways to stand out from the crowd. And guess what? Together, PR and SEO become a powerful dynamic duo for generating incredible results for your business. We know what you're thinking: PR and SEO are like two separate […]
In 2023, where time and resources are scarce and the internet is all about content, blogging can be your secret weapon to boost your business visibility. Any business in any industry can and should be writing blogs. Millions of people are searching for something on Google everyday. From “how many bananas are too much?” to […]
Knowing if your SEO is working for your website is a little complex at first, especially if you don’t know what to look for. Yet as you are aware, SEO is crucial for your online presence because it helps you reach a larger audience, drive more traffic to your website, improve visibility and is a […]
We are well into 2023, and companies are facing new and unique challenges when it comes to marketing their products and services. The digital landscape is ever-changing and evolving at high speed, especially given the advancement of AI technologies such as ChatGPT. So, it's no longer enough to rely on traditional marketing techniques alone. Keeping […]
How often do you buy or use something online without feeling sure that it's a good choice? Very rarely, if at all, right? As consumers, we decide to make a purchase when we feel confident in our decision. Therefore, if businesses want their customers to take a particular action, they need to make their customers […]
Things can get pretty hectic when running a business. It’s tough trying to keep up with all the tasks, long to-do lists and managing your people all at the same time. In today's fast-paced business environment, productivity is the key to business success. As a business owner, manager, or team leader, it can be overwhelming […]
It seems pretty standard to prioritise revenue growth in business because the point is to bring in money, right? Without revenue coming in, a company will struggle to survive, and end up failing. Yet, the #1 mistake businesses make is when they focus only on revenue as a business growth strategy instead of considering the […]
Lead generation has always been a critical component of a good marketing strategy. Salespeople are ready to pick up the phone, make those calls and follow-ups and close the sales to reach their targets. Internet usage has grown exponentially in the last couple of years. Many businesses decided to invest in their online presence. Potential […]
The short answer? Invest in both. It’s no secret that marketing is an essential function of any business. In today's digital era, it’s all about digital marketing. Why? Because digital marketing reaches a larger crowd, gives you more bang for your buck, and measures results more accurately. But with the increasing competition and digital noise, […]
what our clients are saying
feed your mind
learn from the best minds in the business