How To Calculate ROI on a Marketing Campaign

By Chris Paterniti on Sep 11, 2020

Ever asked the question, how to calculate ROI on a marketing campaign? Engaging in an Adwords Agency in Perth as part of your marketing campaign to bring awareness to your business and its offerings can feel like going to the gym for the first time. You know that different activities work for different muscle groups, and you need collective strength for overall health. A marketing campaign is like taking your business to the gym - it needs a mix of…

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Marketing A Shopify Store The Do's & Don'ts

By Brendon Crouch on Sep 04, 2020

So you’ve put your product creation talents to use, purchased a domain name, crafted a logo, set up a Shopify store (which looks amazing), and nada, zip, not the cha-ching of ZipPay.  Where. Are. Your. Customers? Could it be the way you are marketing a Shopify store? As experts of Shopify in Australia, the good news is your magical customers are out there. The bad news is without some good strategic marketing, it’s going to be hard for more than…

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Traditional Marketing vs Digital Marketing

By Carla Unuwai on Aug 28, 2020

Traditional Marketing vs Digital Marketing, which is better? When it comes to advertising Perth businesses, there are a few key decisions to consider before deciding: Where are your ideal customers spending their time How do you want to track your conversion rate? What is your advertising budget What stage of the buyer journey are you targeting? How important is the return on investment (ROI) accuracy? From a marketing real estate perspective, the macro-level choices mean traditional advertising platforms vs. digital…

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Google Ads Explained By The Professionals

By John Reserva on Aug 21, 2020

Getting your digital presence happening so you can be Googled by your potential customers is one thing. Catching their eye, making contact, and converting to cash is another.    As  Perth’s #1 Adwords Agency,  providing clarity to our customers, and keeping reporting simple is why we thought we’d break down the ins and outs of Google Ads, and how it benefits bottom lines in business.

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Everything You Need To Know About Content Marketing in 2020

By John Wallace on Jul 31, 2020

Content Marketing isn’t new, even though you might just be hearing about it. The concept has been around for a long time, over 100 years. The Furrow is an agricultural magazine by John Deere, and a marketing initiative that helped to shape them into the household brand they are today - a century before the ‘content marketing’ buzzword was first spoken.  It’s proven so incredibly popular that it’s still running today, and continues to inspire and educate people all around…

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The Ultimate Guide to Asking For Referrals

By Tom Parker on Jul 10, 2020

In a world of sophisticated digital marketing, we shouldn’t forget how powerful a simple word-of-mouth referral is. Yes, paid advertising, robust SEO and an excellent website are all important players in helping your business grow, but the effectiveness of a recommendation shouldn’t be overlooked. It’s human nature: we’d rather do business with someone we think is trustworthy than with a total stranger.  Asking for referrals can be a tricky art to get right, but once you’ve got an effective strategy…

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Top Adwords Metrics to Measure Campaign Performance

By John Reserva on Jun 24, 2020

So you set up a Google Ad campaign (good on ya!) but then Google dumps a whole lot of metrics on you. Suddenly you’re drowning in CPCs, CPMs and CTRs. Which metrics should you focus on in order to have a successful campaign? Which ones really matter? And which aren’t worth your time? Knowing the answer to these questions is a pretty big deal. Focus on the wrong metrics and you could end up making some pretty poor business decisions.…

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How To Successfully Ask Your Clients For Google Reviews

By Tom Parker on Jun 19, 2020

How often do you make a purchase or engage a service through the web without any reassurance that you’re making a good choice? Very rarely, if at all, right? As consumers, we decide to make a purchase when we feel confident in our decision. Therefore, if businesses want their customers to take a particular action, they need to make their customers feel confident. But what does confidence look like? How do you get a potential customer to feel confident in…

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The Complete Guide to Setting up Your Google Shopping

By John Reserva on May 15, 2020

There’s never been a better time to sell products online. Heck, online shopping is booming and for good reason too. It’s convenient, easy and quick. That’s not to say it’s a piece of cake for the merchants though. It can be tough to navigate the world of online marketing when there’s plenty of competition and it’s a challenge to continually attract new customers.  One of the big players when it comes to searching online for products is Google Shopping. You’ve…

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How To Transition Your Team to Remote Working Efficiently

By Tom Parker on May 01, 2020

In only a couple of months, COVID-19 has had a massive impact on the way we live and work. Many businesses have started asking their staff to work from home in a bid to reduce their contribution to the spread of the Coronavirus. For some, this transition to remote working might be a natural one, but for others it is a daunting task, especially given the time pressure.  At this time of uncertainty, many questions weigh on the minds of…

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