What is a Google Premier Partner? Key things you need to know now!

By Tom Parker on Dec 20, 2019

A Google Premier Partner is any person or Google ads agency capable of providing digital advertising services that meet the qualifications of Google ads. These qualifications cover the criteria used to consider the agency's expertise level, client ad spend, the agency's client-base, and client growth levels. There are two badges an agency can gain – these are: Google Partner or Google Premier Partner. The decision on which badge is earned heavily depends on the agency's level of expertise and success. …

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Top Qualities That Make A PPC Manager Stand Out

By Bodie Czeladka on Dec 16, 2019

The world of pay-per-click (PPC) marketing campaigns is constantly changing as competition remains relentless. This means that the person managing these pay-per-click has to adapt constantly to the evolving technologies. Is your current PPC agency in Perth reliable? How can you tell that a PPC manager has the top qualities you need for your business? First off, you can check if your current return on investment is the ideal. If not, then you may want to check in with your…

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What Is Google BERT & What Is It's Impact On SEO Since The Update

By Tom Parker on Dec 09, 2019

Is it a bird? Is it a plane? No, it's Google's new update! Have you noticed how intuitive Google's search results have become recently? No, this isn't because of some outer force in the universe. It's simply the new algorithm that has recently rolled out. Introducing Google BERT.  It focuses on the users themselves and making them feel more heard than ever before! With a change in Google's focus, it's no wonder that SEO services are adapting to the latest…

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Five Ways to Make the Most out of your Adwords Campaign

By Tom Parker on Nov 29, 2019

Did you know that around 75,000 searches happen on Google every second... that's 4,500,000 searches a minute! With Google being the biggest search engine, it's no surprise that Adwords plays a massive role in the digital marketing space.  PPC (pay-per-click) campaigns have been a crucial part of the success of hundreds of our clients every single day. We've taken over some seriously questionable campaigns, and we've seen time and again how important a well thought out strategy is to give…

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6 Beneficial Ways SEO Services Help Small Businesses

By Tom Parker on Nov 20, 2019

Simply because you've taken the initiative to register a domain and build a website doesn't necessarily mean you've set yourself up for digital success. In fact, those are just the bare bones of what you need for a shot at online success. Stopping there will only guarantee monthly registration and hosting fees. Yep, that's gonna be a big nope from us.  So you've got yourself a website, our guess is you'd like some customers following through, right?  But what happens…

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5 Common Pitfalls of Adwords Campaigns and How to Avoid Them

By Tom Parker on Nov 13, 2019

As a PPC Agency that specialises in Adwords for Perth businesses, we’ve seen EVERYTHING that an AdWords campaign can throw at you. We’ve seen the highs, the lows, and the in-betweens. Luckily for us, we have the good fortune of seeing far more highs than lows these days and that’s because (as most great philosophers of our time will tell you) you learn from your lows far quicker than you learn from your highs.  So, if you’ve decided to ignore…

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10 Awesome SEO Blogs You Should Be Reading

By Bodie Czeladka on Nov 01, 2019

Remember the last time you clicked through to the 2nd or 3rd page on Google? We don’t either. Here lies the crucial fact; your business needs a killer SEO strategy. The digital space is such a fast-paced and ever-changing environment and therefore, to survive, your SEO strategy needs to be both proactive and adaptive to such changes. The only constant is change, in the digital marketing world. Like most digital platforms these days, search engines are taking a deeper interest…

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Google's new NoFollow update and HOW it affects your business

By Bodie Czeladka on Oct 25, 2019

Exciting times are upon us Google fans! Recently an announcement was made regarding the update to the rel=”nofollow” link attribute, and guess what? They have added not one, but two (!) new attributes that might help amp up your optimisation efforts —the rel=“sponsored” and rel=“ugc” link attributes. While these updates have stirred up some well-deserved excitement in the web world, it’s simultaneously created a bit of apprehension among webmasters. Fear not, we’re here to discuss everything you need to know…

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7 SEO Tips to Benefit Any Business

By Bodie Czeladka on Oct 18, 2019

What do you do when you’re in need of information about a certain topic, product or service? Do you head to Facebook, Instagram, the library or the latest billboard to get your information? No. You, along with the rest of us who exist in the digital era head to everyone’s favourite search engine, Google. No matter what we’re searching for, we always turn to search engines to find more information. So, with the help of mathematics, we can confidently conclude…

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14 Proven Ways to Drive Traffic to Your Website

By Bodie Czeladka on Oct 11, 2019

Ah, the relentless pursuit of driving traffic to your website. There are one million strategies to drive traffic, and yet we can never seem to drive enough, am I right? Well, we’re SEO service specialists here in Perth and we’re going to list the 14 most lucrative strategies you can implement into your business growth and marketing strategy to begin experiencing an increase in traffic, today. These strategies are proven to work and have helped us to gain our clients…

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