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7 Things You Should Know Before Hiring an SEO Company
How times have changed! We now live in a world where a good online presence is essential for businesses of every size. If a website is difficult to use, or simply hard to find, it can have a seriously bad impact on business. That’s why, more than ever before, so many businesses are turning to digital marketing and Search Engine Optimisation (SEO) companies to help improve their online presence. Many offer SEO services promising great results in no time, but…
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Google Ads vs Facebook Ads: Which Is Better For Your Business?
In online advertising, there is one debated topic which still remains as hot as ever: Google advertising vs Facebook advertising. People from both sides argue passionately about which is better, swearing by one or the other. For a business owner or someone without a background in online marketing it can be really difficult to decide which is the best for you. With voices on either side of the debate, how can you know what’s good, sound advice? Whether you’re clued…
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10 UX Principles For Developing a Great Website
Have you ever been on a website that made it really hard to find what you were looking for? Maybe you’ve been on a site that took forever to load or one that was so full of information it gave you a headache? We’ve all been on a website that wasn’t a great experience and often the issue comes down to poor design. When a web designer fails to think about how it would feel to be in our position…
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Why Hire An Agency for Your Google Adwords Campaign?
The digital marketing industry has changed dramatically in recent years and Google AdWords is one of the platforms that sparked this change. Google Adwords is one of the most cost-effective methods of paid online advertising available. This system of digital advertising is used by almost any Adwords agency. Big or small, all of these organisations have one thing in common --- to tap into a lot of people in search of products and services online! In fact, using Google Adwords properly…
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How To Optimise Your Google My Business For Local SEO
How To Optimise Your Google My Business For Local SEO As a business owner, what could be more important than making sure customers can find you when they search for your business online? If they need to get in touch, how quickly can your contact details be found? If they want to check out what other people are saying about your business, how can they get their hands onto this? In short, first impressions count. Making sure all this information…
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What is a Google Premier Partner? Key things you need to know now!
A Google Premier Partner is any person or Google ads agency capable of providing digital advertising services that meet the qualifications of Google ads. These qualifications cover the criteria used to consider the agency's expertise level, client ad spend, the agency's client-base, and client growth levels. There are two badges an agency can gain – these are: Google Partner or Google Premier Partner. The decision on which badge is earned heavily depends on the agency's level of expertise and success. …
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Top Qualities That Make A PPC Manager Stand Out
The world of pay-per-click (PPC) marketing campaigns is constantly changing as competition remains relentless. This means that the person managing these pay-per-click has to adapt constantly to the evolving technologies. Is your current PPC agency in Perth reliable? How can you tell that a PPC manager has the top qualities you need for your business? First off, you can check if your current return on investment is the ideal. If not, then you may want to check in with your…
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What Is Google BERT & What Is It's Impact On SEO Since The Update
Is it a bird? Is it a plane? No, it's Google's new update! Have you noticed how intuitive Google's search results have become recently? No, this isn't because of some outer force in the universe. It's simply the new algorithm that has recently rolled out. Introducing Google BERT. It focuses on the users themselves and making them feel more heard than ever before! With a change in Google's focus, it's no wonder that SEO services are adapting to the latest…
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Five Ways to Make the Most out of your Adwords Campaign
Did you know that around 75,000 searches happen on Google every second... that's 4,500,000 searches a minute! With Google being the biggest search engine, it's no surprise that Adwords plays a massive role in the digital marketing space. PPC (pay-per-click) campaigns have been a crucial part of the success of hundreds of our clients every single day. We've taken over some seriously questionable campaigns, and we've seen time and again how important a well thought out strategy is to give…
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6 Beneficial Ways SEO Services Help Small Businesses
Simply because you've taken the initiative to register a domain and build a website doesn't necessarily mean you've set yourself up for digital success. In fact, those are just the bare bones of what you need for a shot at online success. Stopping there will only guarantee monthly registration and hosting fees. Yep, that's gonna be a big nope from us. So you've got yourself a website, our guess is you'd like some customers following through, right? But what happens…
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