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10 Inspiring Ted Talks for Business Builders.

By Bodie Czeladka on Feb 03, 2015

TED ISN’T JUST A STONED BEAR! TED Talks are a circuit of very popular conferences which present “ideas worth spreading”. TED has attracted some very notable presenters including Larry Page, Jane Goodall, Bill Clinton and a number of Nobel Prize Winners. Many of these talks are particularly useful for inspiring business growth, success and innovation. Over time there has been a lot of stand outs, however these are some of our favourites. 1) HOW TO GET YOUR IDEAS TO SPREAD…

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Infographic Content Marketing Strategy

By Bodie Czeladka on Jan 23, 2015

RESEARCH SHOWS THAT THE MOST EFFECTIVE CONTENT HAS A COMPELLING HEADLINE THAT ATTRACTS USERS, IT WELL OVER 1000 WORDS IN LENGTH, AND INCLUDES IMAGES We've just published an infographic on our blog that includes: Stats on why great content is essential for online marketing The types of content that people like most The content creation process we use at Dilate for our clients. EMBED THIS INFOGRAPHIC ON YOUR SITE: COPY AND PASTE THE CODE BELOW <a href="https://www.dilate.com.au/blog/infographic-content-marketing-strategy/"><img src="https://www.dilate.com.au/wp-content/uploads/2015/01/dilate-content-strategy-high2-724x1024.jpg" alt="Overview of Dilate's…

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Bob’s Bobsleds – A Digital Marketing Tale

By Bodie Czeladka on Jan 30, 2014

THIS POST IS ABOUT BOB’S BOBSLEDS It’s a real story, but whether or not it’s a real business is up to your imagination! Bob’s Bobsled business specialises in the sale of Bobsleds and associated gear. Until now Bob has always just sold his products from his shop and his marketing has always consisted of word-of-mouth, the street sign out the front and the occasional small print ad in Bobsled Monthly. Bob has noticed a steady decrease in bobsled sales and…

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Dilate – 2014 Tourism Marketing Hit List

By Bodie Czeladka on Jan 21, 2014

WE LOVE MARKETING, WE LOVE HOLIDAYS We love tourism and we really love the smiles on the faces of operators we have already helped. So with that said we have decided to put together some focal points for 2014 and beyond. Go nuts and we hope you can take some useful points from the following. *Please note they can be applied to other industries, we just had Tourism in mind when we started burning up the keyboard! We love marketing,…

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The Innovation of Loneliness through Social Media

By Bodie Czeladka on Sep 24, 2013

WE ALL THINK THROUGH THE ONLINE SPACE WE'VE BY SOME MEANS BECOME MORE SOCIAL CREATURES The issue with this concept is, the greater we “connect” on-line, this a lesser amount of real human connections we have, producing a YOU that is in fact pretty unsocial. This Video by Shimi Cohen breaks down exactly how these social facets of human beings have evolved/been altered, demonstrating just how we’ve regressed from the social viewpoint. CHECK IT OUT He demonstrates just what’s wrong with…

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SEO Secrets Revealed – The Perfectly Optimised Page

By Bodie Czeladka on Aug 17, 2013

CREATING CONTENT IS ONE THING But getting Google to Index that content and rank in a way where you prospective customers can find it is another. I know that when you think about SEO on page optimization a whole heaps of things probably pop into your head; Meta content, keywords, title tags etc etc What if someone had developed a sure-fire technique, the perfect Search Engine Optimisation revealed for the perfectly optimised page? And whats to say we could trust…

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