The Dilate Blog
Small business doesn't mean small growth. Dare to scale with Google Ads.
Pay-per-click. Either the most exciting or daunting thing you'll ever take on. Google Ads, previously known as Google Adwords, can be an imposing investment. It sounds great, in theory, paying only when someone clicks on an ad. How incredibly cost-effective... right? Well, that's true. Sort of. But there's a lot more to it. You can't […]READ MORE
How to Conquer Mt. Google - And How To Know When You’ve Done It.
We get it. Google is an intricate, complicated beast that seems near impossible to tame. How do I get my site higher on Google, you've asked, perhaps a thousand times. Sometimes, it feels like Google must hate your website, and there's nothing you can do to change that. Fortunately, you can get there, with the […]READ MORE
Facebook Ads: Have You Missed The Boat?
Facebook Ads: Have you missed the boat, or is it a sinking ship? We’ve seen the hesitation a million times before. Does Facebook advertising really work? Will it bring a positive return on investment for my business? These are both valuable questions to ask. Like anything you want to be sure that you’re not just […]READ MORE
Ah, food. One of life’s more decadent pleasures, while being a necessity to survival. Everyone loves good home-cooking/fresh fruit on a summer day /something greasy for those late nights that turn into early mornings… And food will never go out of style, or lose popularity. Ever. As long as humans continue to procreate, there is […]
Is your conversion rate slowing down? Was it never that great to begin with? Or, are you completely unaware of your current conversion rate? Too many business owners simply don’t know how to approach their PPC advertising, or have the time to be constantly monitoring and assessing their conversions- so if any of the above […]
For an expanse of the population, wireless internet is not a luxury, it’s a right. We swarm free Wi-Fi like children on Santas’ knee, or zombies at the smell of flesh. And if your Wi-Fi is slow, or won’t connect, you can just about guarantee someone will pop a blood-vessel if their Facebook won’t load. […]
If you’re looking for your real world superhero -someone to look up to, minus the cape and stockings- look no further, because we can tell you now that nobody in the 21st century can even come close to Elon Musk- progressive thinker and debatably the most astounding and influential man of today. Haven’t heard of […]
Microsoft Has Swept Up LinkedIn - What You Need To Know and How Your Email Habits Could Be Affected?
With a sense of trepidation, the office here at Dilate Digital is curious about Microsoft’s recent acquisition of LinkedIn- its largest to date, at over $26 billion. This isn’t exactly a new tactic of Microsoft; they attempted to purchase Facebook in its formative years, with the hopes of catching up to Google in online advertising- […]
There are plenty of business owners and executives who are a step away from their marketing team, and can’t understand the costs that come with a powerful and well-structured campaign- especially in digital marketing. With the scope of research and tactical efforts now required, the tightening of purse strings can mean less visibility/ customers/ sales/ […]
Seeing as we are a team of website design and development specialists, it seems appropriate to give all of you aspiring web designers or start-up owners a crash course in web development. After all, once we were all young grasshoppers too. We sat back and thought about what any budding designer should be aware of- […]
Expanded text ads are descending on us- are you ready? Google has now bestowed on us the opportunity to include twice as much text (yes, you read that right), and so we’re all back to the drawing board to find ways to maximise our new text ad formats. Don’t get left behind on this one- […]
Keeping a keen eye on budgets and expenditures is critical to any digital agency. Over-spend and your clients will be annoyed; under-spend and it could affect the results, ROI, or your campaigns. If you’re using paid-advertising- think Adwords, Bing Advertising, social media advertising, remarketing- then you need to have the sharpest tools in the shed […]
As digital marketing changes and grows, it’s becoming harder to guarantee interaction from your online audience, and easier to fall between the cracks. With this in mind, how can you stop your email marketing from ending up in the trash? Nobody likes wasting time and effort, but if you’re not approaching your email marketing correctly, […]
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