Top 4 Tips on How to use Native Advertising 101

By Bodie Czeladka on Feb 12, 2016

As you go about your day-walking down the street, reading the paper, grocery shopping- you are exposed to anywhere between an estimated 3000 and 20,000 advertisements, ranging from labels on products to billboards and pamphlets. And, like a three year old with chicken pox, we have become so overexposed that we have become immune. That’s right, the trusted method of advertising has become passé, while native advertising fits the online behaviour of upcoming generations- and if you haven’t caught on…

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How Will Online Marketing Change in 2016?

By Bodie Czeladka on Feb 11, 2016

Marketing online has undergone a lot of changes since the dawn of the 21st century. It used to be easy; a small Adwords budget and later a little SEO could get a business to the top of the Google search results. Then it was all about using social media and building fans on Facebook. However, the Web is becoming an increasingly crowded place to do business and being visible is a greater challenge now than it ever was before. So,…

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4 Things that online businesses can learn from the Dollar Shave Club’s Online Marketing Strategies

By Bodie Czeladka on Feb 09, 2016

The Dollar Shave Club has been the subject of numerous case studies since its startling conception in 2012. They launched with a viral video that attracted over 12,000 new customers in only 48 hours. By 2013, the company had grown their customer base to over 330,000, and it looks like they will generate over $140 million in sales per year. Obviously, there are many lessons to be learned here for the ambitious online retailer, so here are four things that online…

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6 Best Tips to Make Your Content Go Viral!

By Bodie Czeladka on Feb 07, 2016

As digital marketing gurus, we know a thing or two about how to make your online campaign valuable and powerful, and we know that one of the best ways to maximise customer interaction and sales is by connecting with them on an emotional level. With so much digital content readily accessible, from videos and images, to stories and articles, your content needs to be more than the loudest or the brightest, and eliciting an emotional response is key to creating…

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4 Things That Online Retailers Can Learn From “The Iconic” Website

By Bodie Czeladka on Feb 03, 2016

“The Iconic” is a trailblazer in online shopping, giving us a chance to sit back and look at the factors which they are getting right- and how we can use that to help out your online retail business. Here are four of the things that stand out most, and have helped to createone of the biggest online retailers in Australia. 1. Zeroing In On Your Target From The Homepage One of the first things site visitors encounter is the home…

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Three Fundamental Reasons to Hire a Creative Agency

By Bodie Czeladka on Feb 03, 2016

When it comes to hiring a creative agency, Perth business owners may be tempted to cut a few corners and save a few dollars. However, this is likely to be a costly mistake and here are three fundamentals why you need to hire a digital creative agency. GOOD DESIGN = GOOD BUSINESS Beautiful houses can’t be built without a strong foundation, and you can’t build a successful business without having a strong brand. A strong brand can only be delivered…

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Top 16 Most Effective Search Engine Optimization Tips - 2016

By Bodie Czeladka on Jan 12, 2016

SEO is a dynamic industry which requires a keen eye and strong attention to detail, especially when making on-page changes, performing new off page activities or developing link-building strategies. Search Engines are getting smarter by the day and SEO marketers are ever increasing the amount of time and investment in constructing an effective SEO plan to boost the traffic of their websites. The below Infographic designed by Dilate Digital picks the “Top 16 most effective Search Engine Optimization tips” contributed by…

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4 Ways To Significantly Improve Your Facebook Advertising

By Bodie Czeladka on Jan 11, 2016

When it comes to Facebook marketing, Perth business owners are often a little overwhelmed. While Facebook advertising is far cheaper than conventional advertising, it can be frustrating to invest in a campaign and see little or no results. Fortunately, you can significantly improve your results with these four tips. TARGET THE FOLLOWERS OF SIMILAR BRANDS Taking a wide spectrum approach to finding new customers can be like trying to find a needle in a haystack. Therefore, it is a good…

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The 3 Best Blogs to Follow About SEO

By Bodie Czeladka on Jan 05, 2016

These days, whether they are searching for a phone number, researching a product or looking for store opening hours, consumers are likely to be using the internet. This means that billions of local searches are performed each month. As a small business, it is vital to have a well thought out strategy for your SEO campaign to ensure that your products and services are presented to those people looking for exactly what you can provide. With the decreasing effectiveness of…

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The Best Marketing Books for Your Business

By Bodie Czeladka on Dec 21, 2015

Research has indicated that reading fiction can not only help to boost your imagination but it can also increase your intelligence. However, if you are planning on building or expanding a business, it may be worthwhile spending a little time reading some business dev books. There is a wide selection of non fiction titles aimed at helping you to improve your financial situation but these are some Dilate recommended books for your business, which should be on your essential reading list.…

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