Industry Types That Work Best for Google Ads

By John Reserva on Nov 09, 2020

Done right, Google Ads can boost your website traffic pretty quickly, increase your visibility and help the right people find your products or services. You may have heard about other businesses using Google Ads management to make impressive profits. But will it work for you? Afterall, you want to know that you’re going to get good results before investing in a Google Ads management agency.  The truth is, these days almost everyone uses Google to search for products and services.…

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The Importance of Lead Response Time

By Mark Noakes on Oct 30, 2020

Every Minute Counts. The Importance of Lead Response Time What is Lead Response Time? Imagine you’re looking for someone to build a pergola in your backyard. You do some Googling. Find a couple of businesses. Fill out their contact forms. You wait. The time it takes for a business to respond to you after you’ve contacted them is called Lead Response Time (LRT). Let’s say one business gives you a call within 5 minutes of you filling out the form.…

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Facebook Ad Myth Busting

By Aimee Robinson on Oct 23, 2020

Facebook Ad Myths. While we may be familiar with Facebook Ads, there are still some common misconceptions that could do with debunking. Knowing what you can and can’t achieve may be the game-changer between how you approach your Facebook marketing strategy or even help you identify where you can get a better return on investment (ROI). Here are 8 misconceptions about Facebook Ads from our resident expert, Aimee Robinson.

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10 User Experience (UX) Guidelines to follow in Web Design

By Bipu Bajgai on Oct 16, 2020

Wished you had some user experience guidelines to follow? Getting your online presence happening can be a little daunting. And when we say “happening” we mean getting people to your site, using your site, and all things working out, becoming a customer. Whether this is your first build of a website for your business, or you built one only to realise that things aren’t working the way they should, or perhaps your business is changing direction, it’s always a good…

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What Is the Best Google Ads Bidding Strategy For Your Campaign

By John Reserva on Oct 09, 2020

Finding the best Google Ads bidding strategy and winning combination happening of engaging Ad creative, a converting lead page, the right keyword bidding strategy & not breaking the budget can feel overwhelming.    This article will hopefully help you to select the right combination, or at least clear any doubts so that you can get your ads to start performing.

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Set up your Shopify Store to Convert

By Chris Paterniti on Sep 29, 2020

Having trouble setting up your Shopify store? Whether you are a lover of shopping online, or brick and mortar stores, one of the most important factors for customers is experience. We’re not talking about the customers who love to dig through a disorganised second-hand store in search of a vintage find like a paleontologist looking for a dinosaur bone in the desert. They are time rich, and spending all day looking for their “find” is probably more enjoyable than the…

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Questions You Should Ask Before Building Your New Website

By Mark Noakes on Sep 18, 2020

Building a website is like building a house. You’ve got your address (domain name), you know you are going to be paying rates (hosting fees), and you know that you want your house to be functional and welcoming (hello digital architect a.k.a web developer). As tempting as it can be to DIY your website, consider these three key questions before you commit: Do you know what to ask a web development expert? Do you know what you need your website…

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How To Calculate ROI on a Marketing Campaign

By Chris Paterniti on Sep 11, 2020

Ever asked the question, how to calculate ROI on a marketing campaign? Engaging in an Adwords Agency in Perth as part of your marketing campaign to bring awareness to your business and its offerings can feel like going to the gym for the first time. You know that different activities work for different muscle groups, and you need collective strength for overall health. A marketing campaign is like taking your business to the gym - it needs a mix of…

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Marketing A Shopify Store The Do's & Don'ts

By Brendon Crouch on Sep 04, 2020

So you’ve put your product creation talents to use, purchased a domain name, crafted a logo, set up a Shopify store (which looks amazing), and nada, zip, not the cha-ching of ZipPay.  Where. Are. Your. Customers? Could it be the way you are marketing a Shopify store? As experts of Shopify in Australia, the good news is your magical customers are out there. The bad news is without some good strategic marketing, it’s going to be hard for more than…

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Traditional Marketing vs Digital Marketing

By Carla Unuwai on Aug 28, 2020

Traditional Marketing vs Digital Marketing, which is better? When it comes to advertising Perth businesses, there are a few key decisions to consider before deciding: Where are your ideal customers spending their time How do you want to track your conversion rate? What is your advertising budget What stage of the buyer journey are you targeting? How important is the return on investment (ROI) accuracy? From a marketing real estate perspective, the macro-level choices mean traditional advertising platforms vs. digital…

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