The Dilate Blog

When you see a new WordPress plugin or CMS update for your website, it’s tempting to simply hit the update button and be done with it. There are plenty of sources on the internet that stress you should always keep your plugins and CMS updated.  While it’s true that updates are important for your website’s […]

An effective Google Ads campaign can land you serious results - and not just a few extra leads or clients - we’re talking substantial Return on Investment (ROI).  Whether you’re new to Google Ads or curious about how to boost your campaign - you will be wondering how to be successful with google ads.  Here […]

How To Optimise Your Google My Business For Local SEO As a business owner, what could be more important than making sure customers can find you when they search for your business online? If they need to get in touch, how quickly can your contact details be found? If they want to check out what other […]

So you've got yourself a solid website with fun graphics and nifty coding. It's a joy to navigate. The last thing on your mind is a detailed privacy policy for your online commerce, cookies, analytics, ad campaigns, comments—look, I'm boring you already. Sorry if we're bursting your bubble - but that text is one of […]

Facebook Ads will build your business. But only if you do it right. Of course, that's easier said than done. Shoot blindly and you'll end up losing money, fast. You hardly want to part with hard-earned money on a gamble. So it's important to nail your strategy before you even think about launching a campaign […]

Staying on top of SEO trends poses a couple of serious challenges for content marketers. Firstly, Google doesn’t hold back on updates to its algorithm – 2020 alone saw four significant tweaks to the search engine’s notorious black box. Each major update has the potential to severely impact your content’s ranking – sometimes for the […]

So you’ve heard about google ads and you’re here to see what all the fuss is about. Essentially, Google ads work on a pay-per-click basis. And with over 63,000 of these clicks every single second on any given day, your potential target market just grew big time. With these kinds of numbers, the potential growth […]

So you've decided that Facebook advertising could be a worthwhile marketing tactic to explore for your business.   Great!   Now comes the fun bit.   Putting together your first Facebook ad campaign can be daunting at first, but you shouldn't feel like you have to run in blind without a clue of what to […]

Looking for the best free SEO tools for 2021? If you’re reading this, you probably already understand just how crucial an SEO strategy is for businesses in this day and age. Knowing that SEO should be high on the priorities is one thing, but feeling empowered to do it right is another. The SEO world […]

Does Google love your site?  Well, come May this year, the search engine King might not. All thanks to the Core Web Vitals update.  Google has made good user experience a focus with all its recent updates. Or rather, what Google deems to be a good user experience.  In the upcoming Core Web Vitals update, […]