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Questions You Should Ask Before Building Your New Website

By Mark Noakes on Sep 18, 2020

Building a website is like building a house. You’ve got your address (domain name), you know you are going to be paying rates (hosting fees), and you know that you want your house to be functional and welcoming (hello digital architect a.k.a web developer). As tempting as it can be to DIY your website, consider these three key questions before you commit: Do you know what to ask a web development expert? Do you know what you need your website…

How To Calculate ROI on a Marketing Campaign

By Chris Paterniti on Sep 11, 2020

Ever asked the question, how to calculate ROI on a marketing campaign? Engaging in an Adwords Agency in Perth as part of your marketing campaign to bring awareness to your business and its offerings can feel like going to the gym for the first time. You know that different activities work for different muscle groups, and you need collective strength for overall health. A marketing campaign is like taking your business to the gym - it needs a mix of…

Do's and Don't Of Marketing a Shopify Store

Marketing A Shopify Store The Do's & Don'ts

By Brendon Crouch on Sep 04, 2020

So you’ve put your product creation talents to use, purchased a domain name, crafted a logo, set up a Shopify store (which looks amazing), and nada, zip, not the cha-ching of ZipPay. Where. Are. Your. Customers? Could it be the way you are marketing a Shopify store? As experts of Shopify in Australia, the good news is your magical customers are out there. The bad news is without some good strategic marketing, it’s going to be hard for more than…

Traditional Marketing vs Digital Marketing

By Carla Unuwai on Aug 28, 2020

Traditional Marketing vs Digital Marketing, which is better? When it comes to advertising Perth businesses, there are a few key decisions to consider before deciding: Where are your ideal customers spending their time How do you want to track your conversion rate? What is your advertising budget What stage of the buyer journey are you targeting? How important is the return on investment (ROI) accuracy? From a marketing real estate perspective, the macro-level choices mean traditional advertising platforms vs. digital…

Google Ads Explained By The Professionals

By John Reserva on Aug 21, 2020

Getting your digital presence happening so you can be Googled by your potential customers is one thing. Catching their eye, making contact, and converting to cash is another. As Perth’s #1 Adwords Agency, providing clarity to our customers, and keeping reporting simple is why we thought we’d break down the ins and outs of Google Ads, and how it benefits bottom lines in business.

Everything You Need To Know About Content Marketing in 2020

By John Wallace on Jul 31, 2020

Content Marketing isn’t new, even though you might just be hearing about it. The concept has been around for a long time, over 100 years. The Furrow is an agricultural magazine by John Deere, and a marketing initiative that helped to shape them into the household brand they are today - a century before the ‘content marketing’ buzzword was first spoken. It’s proven so incredibly popular that it’s still running today, and continues to inspire and educate people all around…

The Ultimate Guide to Asking For Referrals

By Tom Parker on Jul 10, 2020

In a world of sophisticated digital marketing, we shouldn’t forget how powerful a simple word-of-mouth referral is. Yes, paid advertising, robust SEO and an excellent website are all important players in helping your business grow, but the effectiveness of a recommendation shouldn’t be overlooked. It’s human nature: we’d rather do business with someone we think is trustworthy than with a total stranger. Asking for referrals can be a tricky art to get right, but once you’ve got an effective strategy…

Top Adwords Metrics to Measure Campaign Performance

By John Reserva on Jun 24, 2020

So you set up a Google Ad campaign (good on ya!) but then Google dumps a whole lot of metrics on you. Suddenly you’re drowning in CPCs, CPMs and CTRs. Which metrics should you focus on in order to have a successful campaign? Which ones really matter? And which aren’t worth your time? Knowing the answer to these questions is a pretty big deal. Focus on the wrong metrics and you could end up making some pretty poor business decisions.…

How To Ask Your Clients For Google Reviews Successfully

How To Successfully Ask Your Clients For Google Reviews

By Tom Parker on Jun 19, 2020

How often do you make a purchase or engage a service through the web without any reassurance that you’re making a good choice? Very rarely, if at all, right? As consumers, we decide to make a purchase when we feel confident in our decision. Therefore, if businesses want their customers to take a particular action, they need to make their customers feel confident. But what does confidence look like? How do you get a potential customer to feel confident in…

Best Free SEO Tools For 2020

By Bodie Czeladka on Jun 05, 2020

If you’re reading this, you probably already understand just how crucial an SEO strategy is for businesses in this day and age. Knowing that SEO should be high on the priorities is one thing, but feeling empowered to do it right is another. The SEO world is complex and constantly changing. And honestly, diving into SEO blind is not the best tactic. If you’re going to succeed in SEO, you’ve got to have the right tools in your belt to…

Don't Take Our Word For It

Dilate Digital has received a fantastic 5/5 star rating

from 90 Clients on Google

I simply cannot recommend this business highly enough! Since starting with them my business has had a huge increase in online and walk-in traffic which has grown our business to the next level. The account managers are exceptional and are passionate with what they do and offer ideas and advice to grow your business from strength to strength. My dealings with Carla and now Aimee have been five star and the owner is always on hand if you need to discuss any issues. 20 out of 10 stars and you will not be sorry if you put your trust in this fantastic LOCAL Perth company.

Natasha Ottey

Bredon and Co are a great group to deal with. They certainly know what they are doing, produce high quality content and have helped us achieve good growth. Highly recommend!

Paul van Oord

Director Bodie is just absolutely fantastic - he was completely honest with me and could have easily taken several thousand dollars off me, but he advised my business was too small for a company like Dilate, and gave me loads of brutally honest feedback that I have actioned immediately on my site. I wish I wasn't a "DNQ lead - Too Small" but hey- And perhaps one day I'll grow up to be a real player like Dilate - but for now, here's some good karma for you.

Lawrence Hobart

Mark Noakes is a pleasure to deal with. Nothing is too much trouble and he’s offered a lot of helpful advice that has saved me time and money. I wouldn’t hesitate to recommend Dilate to anyone.

Oscar J