The Dilate Blog
Small business doesn't mean small growth. Dare to scale with Google Ads.
Pay-per-click. Either the most exciting or daunting thing you'll ever take on. Google Ads, previously known as Google Adwords, can be an imposing investment. It sounds great, in theory, paying only when someone clicks on an ad. How incredibly cost-effective... right? Well, that's true. Sort of. But there's a lot more to it. You can't […]READ MORE
How to Conquer Mt. Google - And How To Know When You’ve Done It.
We get it. Google is an intricate, complicated beast that seems near impossible to tame. How do I get my site higher on Google, you've asked, perhaps a thousand times. Sometimes, it feels like Google must hate your website, and there's nothing you can do to change that. Fortunately, you can get there, with the […]READ MORE
Facebook Ads: Have You Missed The Boat?
Facebook Ads: Have you missed the boat, or is it a sinking ship? We’ve seen the hesitation a million times before. Does Facebook advertising really work? Will it bring a positive return on investment for my business? These are both valuable questions to ask. Like anything you want to be sure that you’re not just […]READ MORE
In a world of sophisticated digital marketing, we shouldn’t forget how powerful a simple word-of-mouth referral is. Yes, paid advertising, robust SEO and an excellent website are all important players in helping your business grow, but the effectiveness of a recommendation shouldn’t be overlooked. It’s human nature: we’d rather do business with someone we think […]
So you set up a Google Ad campaign (good on ya!) but then Google dumps a whole lot of metrics on you. Suddenly you’re drowning in CPCs, CPMs and CTRs. Which metrics should you focus on in order to have a successful campaign? Which ones really matter? And which aren’t worth your time? Knowing the […]
There’s never been a better time to sell products online. Heck, online shopping is booming and for good reason too. It’s convenient, easy and quick. That’s not to say it’s a piece of cake for the merchants though. It can be tough to navigate the world of online marketing when there’s plenty of competition and […]
In only a couple of months, COVID-19 has had a massive impact on the way we live and work. Many businesses have started asking their staff to work from home in a bid to reduce their contribution to the spread of the Coronavirus. For some, this transition to remote working might be a natural one, […]
We’ve all felt the impact of COVID-19 on the way we live, work and socialise. A lot of us are now working from home, but even with these adaptations, unfortunately many individuals and businesses have suffered a financial hit. With less disposable income to spend and more time being spent at home, it’s no wonder consumer […]
Imagine for a moment that you’re a kid back at school. Your teacher gives you an assignment. You’re not too sure what to do, but you give it your best shot, staying up late to finish it on time. The next day when you hand it in, she reads it over and shakes her head. […]
It’s no secret that things are getting a bit tough out there for a lot of businesses - these are unprecedented times that we are facing. A silver lining amongst this uncertainty is that it has brought out the generosity, empathy and mateship from organisations, businesses and government bodies, who are trying their best to […]
Let’s get straight to the point. Coronavirus, AKA Covid-19 is real, it’s happening and it’s having serious effects. First things first From the entire Dilate family, we want to extend our well-wishes to each and every one of you during this unsettling time. Our hearts are with anyone experiencing direct or indirect complications as a […]
With about 75,000 searches made on Google every second, most of us have cottoned on to just how much advertising potential Google offers businesses. It’s the biggest PPC (pay-per-click) advertising platform in the world, and now offers the chance to advertise in a wide variety of formats across many different websites. In this post, we’re […]
Title tags should be part of every SEO strategy, and in this post we’re going to show you how to optimise yours. But before we jump into how to make some killer title tags, let’s cover the basics like what are title tags? And are title tags a ranking factor?
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