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Why Website Speed Matters When It Comes To SEO
If you have a business website (and if you don’t, you might want to get on to that) then you’re probably familiar with the importance of improving your search engine optimization (SEO) so you can increase your search engine rankings. This allows you to stand out from the crowd and means that you’re not relegated to page two of the search results. What a lot of businesses may not know is the importance of the speed of your website when…
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4 Things Businesses Should Stop Doing With Their E-Commerce Website
Getting it right with your e-commerce website can make a huge difference to the success of your business as it means that customers find they have an easy and engaging experience, which ultimately means more conversions. Unfortunately, some businesses manage to get things wrong when it comes to their e-commence setup and we’re here to help you avoid these mistakes. If you’d like some insight into some things that your business should never do when it comes to e-commerce website…
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Work Smarter, Not Harder: Getting Maximum Exposure For Your Facebook Posts
So, you’ve got a beautifully set up Facebook page for your business and are busily posting away to engage your audience. But how many people are actually seeing your posts on their news feeds? To answer this question, Facebook have revealed that pages organically reach around 16% of their fans on average. This doesn’t sound like much but clever posting on Facebook can actually be a very effective way to reach and engage your audience, particularly when used in conjunction…
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The Quick Guide To Optimising Your Ecommerce Pages
With your Ecommerce website design, the goal is to create an attractive online shop which encourages potential customers to make purchases. Sounds simple, right? They come, they buy, they leave. The reality is that it’s harder than it looks to get your online shop just right so today we’ll be looking at how your Ecommerce pages can be optimised to create conversions. Descriptive, concise content Don’t underestimate the importance of unique and compelling product descriptions on your website. Your goal…
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5 Graphic Design Trends Which Are The Actual Worst
Graphic design is an ever-changing landscape and trends come and go. Although this can make it difficult to keep up, sometimes there are trends which are better left in the past. When it comes to graphic design, Perth businesses sometimes still fall into the trap of using dated design trends on their websites which haven’t held up well over time. We’re here to share our least favourite website former design trends which just shouldn’t be used anymore. 1. Boring stock…
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Yes, Content Is STILL King – How Your Business Can Deliver Better Content
Content is king. We know, you’re probably sick of hearing that often-repeated line but in 2017 it still rings true. For the best results, you want to be sure that your SEO services run alongside a strong content marketing strategy which focuses onproviding valuable, original content for your customers. If you want your business to deliver better content to your audience, here are some tips to get you started. Provide value and interest Whether you’re creating a blog, infographic, podcast or…
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4 Foolproof Strategies for Optimising Your Facebook Advertising
Everywhere you look, there are people scrolling through smartphones or taking a sneaky break at work to check what they’re missing on Facebook. Yes, social media is big business and it’s smart for business owners to take advantage of this through clever marketing. Using Facebook advertising is an effective way to use social media to boost the visibility of your business. Today, we’re taking a look at some easy ways of optimising your Facebook ads. Choose Your Images Wisely Facebook…
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Conversion Optimisation for Perth Businesses
What’s that? You have plenty of visitors to your website? That’s great! However, it’s often not particularly helpful when it turns out that those visitors are taking a look around and then promptly leaving the site without actually completing an action such a purchase or enquiry. That’s where conversation optimisation for your Perth business comes in as it focuses on getting those conversions happening on your website. Today, we’ll be looking at how conversion optimisation can work for you. How…
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Search Engine Optimisation: 6 Top Tips
In the digital age, search engine optimisation (SEO) is essential for every Perth business as it’s all about getting you to the top of search engine results. Potential customers are impatient and being front and centre in the search engine results means that you’re more likely to get clicks to your website. Today, we’ll take a look at how your business can get the SEO edge over everyone else. Keep your content fresh One of the best ways to improve…
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Paid Advertising for Your Perth Business
It’s important that you give your business website the edge and pay-per-click (PPC) advertising is a great way to give your brand visibility above the competition. If you approach a digital advertising agency in Perth or anywhere else, they’ll be very likely to give you a gentle (or not so gentle) push towards promoting your website with paid advertising so you stand out from the pack. However, the paid advertisements themselves are just part of the equation and you also…
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