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Recently Proven: Better Wardrobe Means Better Performance
“Don’t judge a book by its cover.” “Clothes don’t make the man.” These are widely accepted rules of life, promoted by the kind hearted -or poorly dressed, it would seem, if recent studies are anything to go by. Results have indicated that people who wore well-made or expensive clothes, usually from well-respected brands, were the people who had a little more strut in their stride. Their fierce dress sense had another correlation -greater performance. No, there were no wizards cloaks, or basketball…
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Top 6 Most Powerful Latest SEO Strategies 2016
SEO is an integral part of any digital marketing effort, and any online marketer knows that we must always be ready to adjust our perspective with the constantly changing world of internet & SEO. Often SEO marketers have a slight sense of trepidation when going against Google, but most of the SEO strategies that applied before are old and outdated now, and are dying a slow half-life with rising industry competition. Learning & experimenting is the only way to successfully…
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Top 3 Tips to create a Successful SMS Marketing Campaign
Research shows that twelve times more text messages are sent compared to Facebook messages each day. Text messages are still more popular than Tweets, with up twenty times more texts sent on an average day. The continued popularity of texts has meant that there has never been a better time to implement SMS marketing. Service providers all around the world are using text messages to promote their brand, but implementing a successful campaign requires a little care and planning. Here…
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5 Must Have Features of a Great Ecommerce Site
With ecommerce website design tools becoming more available and inexpensive, many people make the mistake of assuming that it is easy to create a great ecommerce site. However, a professional ecommerce web design has a number of features which tie the design together and improve the user experience. Here are just five features your site must have to compete. 1. SIGN UP BUTTONS No one wants to fill in pages and pages of a signup form before they can register.…
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3 Reasons Why the Domino’s Website Works so Well
If you made a list of the top Pizza companies in Australia, it’s highly likely that Domino’s would be up there at the top. A quick Google search shows that Domino’s has 640,500 searches per month- whereas their closest rivals Pizza Hut gets just 334,100 searches by comparison. This does not equate to direct sales, however, as some of these searches may just be for information, and there will be many people who go directly to the website without the…
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Top 4 Tips on How to use Native Advertising 101
As you go about your day-walking down the street, reading the paper, grocery shopping- you are exposed to anywhere between an estimated 3000 and 20,000 advertisements, ranging from labels on products to billboards and pamphlets. And, like a three year old with chicken pox, we have become so overexposed that we have become immune. That’s right, the trusted method of advertising has become passé, while native advertising fits the online behaviour of upcoming generations- and if you haven’t caught on…
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How Will Online Marketing Change in 2016?
Marketing online has undergone a lot of changes since the dawn of the 21st century. It used to be easy; a small Adwords budget and later a little SEO could get a business to the top of the Google search results. Then it was all about using social media and building fans on Facebook. However, the Web is becoming an increasingly crowded place to do business and being visible is a greater challenge now than it ever was before. So,…
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4 Things that online businesses can learn from the Dollar Shave Club’s Online Marketing Strategies
The Dollar Shave Club has been the subject of numerous case studies since its startling conception in 2012. They launched with a viral video that attracted over 12,000 new customers in only 48 hours. By 2013, the company had grown their customer base to over 330,000, and it looks like they will generate over $140 million in sales per year. Obviously, there are many lessons to be learned here for the ambitious online retailer, so here are four things that online…
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6 Best Tips to Make Your Content Go Viral!
As digital marketing gurus, we know a thing or two about how to make your online campaign valuable and powerful, and we know that one of the best ways to maximise customer interaction and sales is by connecting with them on an emotional level. With so much digital content readily accessible, from videos and images, to stories and articles, your content needs to be more than the loudest or the brightest, and eliciting an emotional response is key to creating…
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4 Things That Online Retailers Can Learn From “The Iconic” Website
“The Iconic” is a trailblazer in online shopping, giving us a chance to sit back and look at the factors which they are getting right- and how we can use that to help out your online retail business. Here are four of the things that stand out most, and have helped to createone of the biggest online retailers in Australia. 1. Zeroing In On Your Target From The Homepage One of the first things site visitors encounter is the home…
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