The Dilate Blog

Here at Dilate, our word of 2023 is ROI. Return on investment for our campaigns, our clients and ourselves. Basically, how do we get more return without increasing how much we have to spend?  So it’s no surprise that this new wave of AI has been met with considerable excitement. If you look across Twitter, […]

Efficiency, my friend. Feel like you're throwing your hard-earned Quan down the sink on marketing that just ain't delivering results? You're not alone my friend.  A recent survey showed that a whopping 26%—that’s nearly a QUARTER—of all marketing budgets are wasted on channels, strategies and tactics that just don’t cut the mustard.  Activities that just aren’t […]

Do I really need to care about my ‘about us’ page? When it comes to SEO, knowing what to focus on can be tricky. There’s a lot you could be doing, and not all of it is going to move the needle in a meaningful way.  It’s easy to think that an ‘About Us’ page […]

When developing your own Facebook ads strategy, it's helpful to look at what the greats have done. It's also a good idea to look at poorly performing ads, and where they go wrong so you don't fall into the same pitfalls. But today, we're shooting for the stars and learning gold from the most successful […]

So, you've got high quality visual content for your Facebook Ads sorted. And you're clear on your Facebook objectives. The next step? Nailing your copy. If you're getting writer's block, don't sweat it. In this blog post we'll walk you through how to write effective Facebook Ad copy that actually works.  These are the best […]

Online advertising is booming, and Facebook Ads are no different. In fact, 115 billion USD (180 billion AUD at time of writing) was spent on Facebook Ads last year, and this is expected to pass 200 billion USD in the next 5 years. If your business has been relying on traditional marketing methods, moving your […]

When I drive past a particular bakery near my place, there’s always a line outside. Doesn’t matter if it’s a weekday, weekend, early in the morning or slightly drizzling with rain– the line is always snaking around the corner and down the road. What does that line tell me? The baked goods this bakery is […]

Our guide to the best SEO blogs for beginners through marketing professionals. Level up your SEO game! Whether you’re an SEO newbie or a tried and true marketer, one thing is clear. The digital space is fast-paced and ever-changing. Advances in technology, updates to software, improvements in AI, evolving consumer behaviour– all of it impacts […]

Whether you've been in the business forever, or just starting with eCommerce, you can't really ignore online advertising. The internet is chockablock with options and the right ads will help get you in front of the right people. The question is, where are your shoppers? Google Shopping and Facebook Ads are undeniably the biggest players […]

Change is unavoidable, especially when it comes to the digital marketing space. If you advertise with Facebook or Instagram, chances are you’ve noticed a decline in the performance of your ads over the past months. Due to a recent series of shifts relating to data privacy, advertising with Facebook ads isn’t the same as it […]