The Dilate Blog

You only pay on Google Ads when someone clicks. Sounds like a good deal, right? You're absolutely right!  BUT if you're spending all of your budget on clicks that get you nowhere, your ads aren't working. And figuring that out isn't easy. There's a lot of noise on the platform, and a massive table of […]

If your website is your showroom, then web design is your visual merchandiser. Just as merchandisers transform physical stores into irresistible shopping experiences, web designers turn your website into a curated user experience that not only attracts browsers but keeps them on your page and converts them into buyers.  But, much like the latest smartphone […]

If you're thinking about doing a technical SEO audit, you've probably got a good handle on what SEO (search engine optimisation) is and why it's so important. But like with all digital marketing, just implementing SEO strategy isn't enough. You have to monitor and adapt as you go, keep up with search engine changes, stay […]

Pay-per-click. Either the most exciting or daunting thing you'll ever take on. The big question is, do Google Ads work for small business growth? Well, if you just throw cash at it, and hope the unbeatable, all-knowing King of the Internet will sell for you, then no. But, with the right strategy and tools, this […]

Whether you've been in the business forever, or just starting with eCommerce, you really can't ignore online advertising. The internet is chockablock with options and the right ads will help get you in front of the right people. The question is, where are your shoppers? Take charge of your marketing strategy by comparing the power […]

Facebook (now Meta) is an ad machine. If you've spent more than 5 minutes on the app, you've either scrolled past an ad, seen it interrupt your Stories or Reels, caught a glimpse as you browse Marketplace or found yourself impatiently waiting for it to finish playing halfway through your video.  But that's pretty good […]

Our guide to the best SEO blogs for beginners through marketing professionals. Level up your SEO game! Whether you’re an SEO newbie or a tried and true marketer, one thing is clear. The digital space is fast-paced and ever-changing, and reading the best SEO blogs is crucial to your business success. Advances in technology, updates […]

Why is content marketing important? Content is everywhere, it’s the words on webpages, the videos you watch on YouTube and the social media posts you interact with. Whether it's offline or online, in traditional marketing or digital marketing, content is how you reach people and build an audience, communicate your message and impact the market. […]

Content is king.  I'm sure you've heard that one before. In a busy digital market, good content cuts through the noise, positions your brand authentically, and drives tangible results. It's more important than ever to understand the different types of content, where they shine, and how to leverage them to your advantage.  You might use […]

Mobile apps are now a big part of our daily lives, changing how we shop and communicate online. It's crucial for businesses and website creators to focus on making their websites work smoothly on mobile devices. Mobile web design isn't just about making your website look stellar on smaller screens. It's about having a seamless […]