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How To Soften The Impact of COVID-19 By Adapting Your SEO Strategy

By Tom Parker on Apr 24, 2020

We’ve all felt the impact of COVID-19 on the way we live, work and socialise. A lot of us are now working from home, but even with these adaptations, unfortunately many individuals and businesses have suffered a financial hit. With less disposable income to spend and more time being spent at home, it’s no wonder consumer behaviour has shifted. That’s not to mention stressors on supply chains, changes in the way media is consumed and increased anxiety about health. All of…

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How To Setup and Install Google Analytics on Your Website

By Chris Paterniti on Apr 13, 2020

Imagine for a moment that you’re a kid back at school. Your teacher gives you an assignment. You’re not too sure what to do, but you give it your best shot, staying up late to finish it on time. The next day when you hand it in, she reads it over and shakes her head. “Not good enough.” She doesn’t give you any feedback, just says to go away and do it again. So you scratch your head, make some…

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COVID-19 Resources for Small Businesses

By Bodie Czeladka on Apr 01, 2020

It’s no secret that things are getting a bit tough out there for a lot of businesses - these are unprecedented times that we are facing. A silver lining amongst this uncertainty is that it has brought out the generosity, empathy and mateship from organisations, businesses and government bodies, who are trying their best to support businesses in any capacity that they can. We wanted to compile a list off all of the support and resources that are out there…

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Coronavirus, AKA Covid-19 | Our Thoughts Are With Business Owners

By Bodie Czeladka on Mar 23, 2020

Let’s get straight to the point. Coronavirus, AKA Covid-19 is real, it’s happening and it’s having serious effects.  First things first From the entire Dilate family, we want to extend our well-wishes to each and every one of you during this unsettling time. Our hearts are with anyone experiencing direct or indirect complications as a result.     What is Dilate doing? At Dilate we pride ourselves on creating an innovative, safe and supportive environment for its people, this pandemic…

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Types of Google Ad Campaigns Explained

By John Reserva on Mar 09, 2020

With about 75,000 searches made on Google every second, most of us have cottoned on to just how much advertising potential Google offers businesses. It’s the biggest PPC (pay-per-click) advertising platform in the world, and now offers the chance to advertise in a wide variety of formats across many different websites.  In this post, we’re going to walk you through the different types of Google Ads categories, including the different types of Google search results, and the tools you can…

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How to Optimise a Title Tag for SEO

By Mark Noakes on Feb 28, 2020

Title tags should be part of every SEO strategy, and in this post we’re going to show you how to optimise yours. But before we jump into how to make some killer title tags, let’s cover the basics like what are title tags? And are title tags a ranking factor?

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30 CSS Tricks Every Web Designer Should Know

By Brendon Crouch on Feb 18, 2020

Wondering how to up your CSS game? Our team of web designers in Perth have come up with 30 of the latest CSS tricks every web designer should know how to use. CSS can be complicated, but once you get your head around some of the essential tricks, you can use them to achieve some amazing results. What are the advantages of CSS? Have you ever caught yourself wondering “how is CSS used to style that?!” It seems like there’s…

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7 Things You Should Know Before Hiring an SEO Company

By Bodie Czeladka on Feb 11, 2020

How times have changed! We now live in a world where a good online presence is essential for businesses of every size. If a website is difficult to use, or simply hard to find, it can have a seriously bad impact on business. That’s why, more than ever before, so many businesses are turning to digital marketing and Search Engine Optimisation (SEO) companies to help improve their online presence. Many offer SEO services promising great results in no time, but…

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Google Ads vs Facebook Ads: Which Is Better For Your Business?

By Bodie Czeladka on Jan 31, 2020

In online advertising, there is one debated topic which still remains as hot as ever: Google advertising vs Facebook advertising. People from both sides argue passionately about which is better, swearing by one or the other. For a business owner or someone without a background in online marketing it can be really difficult to decide which is the best for you. With voices on either side of the debate, how can you know what’s good, sound advice? Whether you’re clued…

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10 UX Principles For Developing a Great Website

By Bipu Bajgai on Jan 24, 2020

Have you ever been on a website that made it really hard to find what you were looking for? Maybe you’ve been on a site that took forever to load or one that was so full of information it gave you a headache? We’ve all been on a website that wasn’t a great experience and often the issue comes down to poor design. When a web designer fails to think about how it would feel to be in our position…

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