The Dilate Blog

Is your home safe?  Your website is the digital home of your business– just as you wouldn't leave your actual door unlocked and let intruders wander into your house, you wouldn't leave your digital home vulnerable, right?  So, let's talk about how to protect your website from hackers.  Can your website be hacked? Absolutely The […]

Google Maps is a big part of our lives. Finding the fastest route when you've left later than you should, hunting down the nearest snack without having to detour too far—or just getting to where you need to go.  And when you're looking for the closest shoe store, tax accountant or dentist, Google Maps swings […]

Writing world-class Google Ads copy isn't magic. But it is, nicely put, annoying. Between serious character limits and the desire to have keywords, you can feel a little... stifled. Still, it's important to get it right. Effective ad copy drives more (and better) clicks with better conversion rates. Not to mention, more market share, better […]

Organic marketing is all about growing your business without splashing out on ads. Unlike paid marketing that shows quick results with clicks, organic marketing builds a solid online presence from scratch. It leans on stellar content, savvy SEO techniques, and social media presence to attract and keep customers interested for the long haul.

Content marketing is all about crafting and sharing great content. The goal? To pull in and keep a specific audience and naturally lead them to buy stuff without feeling pushed. It’s not just about making sales—it's about engaging people with content that's actually useful and fun. This way, you boost brand loyalty and grow your […]

Facebook still reigns supreme in the ad game, and getting your head around how Facebook Ads work—and how to whip up irresistible ad copy—is key to making the most of it. Let’s dive into the nuts and bolts of what makes Facebook Ads tick and how you can write copy that converts.

  To stay ahead and really connect with your audience, you need sharp digital marketing strategies. As we move through 2024, it’s important to keep adjusting your game plan to keep up with new tech and changing what your audience wants. So, how do you create a kick-ass digital marketing strategy, and keep it working […]

In the digital world, where the internet is everyone's go-to for info and fun, it's important for websites to not only attract visitors but also keep them coming back for more. With Google always changing up how it ranks sites, you’ve gotta keep yours fresh and easy to find. A great way to keep your […]

You only pay on Google Ads when someone clicks. Sounds like a good deal, right? You're absolutely right!  BUT if you're spending all of your budget on clicks that get you nowhere, your ads aren't working. And figuring that out isn't easy. There's a lot of noise on the platform, and a massive table of […]

If your website is your showroom, then web design is your visual merchandiser. Just as merchandisers transform physical stores into irresistible shopping experiences, web designers turn your website into a curated user experience that not only attracts browsers but keeps them on your page and converts them into buyers.  But, much like the latest smartphone […]