The Dilate Blog

Change is unavoidable, especially when it comes to the digital marketing space. If you advertise with Facebook or Instagram, chances are you’ve noticed a decline in the performance of your ads over the past months. Due to a recent series of shifts relating to data privacy, advertising with Facebook ads isn’t the same as it […]

Google Ads remarketing gives you the chance to re-engage with an audience that’s already shown interest in your products or services. If you’re currently running Google Ads that only target new leads, you’re missing out on huge conversion potential. Not everyone who visits your site for the first time is going to convert. In fact, […]

A backlink audit is the best way to discover the quality and quantity of links pointing to your website. Bad backlinks can have crushing consequences for your rankings. But high-quality backlinks can power you to the top spot.  If you’ve followed on-page SEO best practices and still aren’t ranking on Google, it’s time to check […]

The reality is, much of the internet continues to be inaccessible to people with disabilities, despite them making up 18% of the population in Australia - that's 1 in 5 people. So, having a website and content that is optimised for full accessibility not only ensures equal access for individuals to healthcare, employment services, e-commerce, […]

Website branding is one of the best ways to make your website memorable, connect with your target audience in a meaningful way and build a positive reputation. But it’s easier said than done. In this guide, we’ll walk you through the importance of website branding and the top branding tips that web design agencies use […]

Getting your site to the top spots on Google’s search results is one of the most effective ways to drive up website traffic, engagement and conversions – but what’s the best way to get there? There are two key places for your business to feature on Google:  the organic search results that are listed down […]

With 2.7 billion users every month, there’s a reason why so many businesses use Facebook to attract new customers, build a following and drive up sales. If you want to run a successful ad campaign, it’s essential to know the why behind your ads. Your objective is one of the first things you’ll be asked […]

You might have heard of other businesses making impressive profits through Facebook advertising. But if you’re anything like us, you’ve got to see the results to believe it.  Once you start running a Facebook campaign, how do you even know that it’s working? What are the signs of success and what are the false positives […]

It can be frustrating if your website isn’t showing up in the Google search results, especially if you don’t know why. The good news is, most ranking issues are easy to identify and can be solved with the right strategies. If you’re feeling stuck, an experienced SEO agency can help you improve SEO on your […]

There’s a lot to juggle when you’re running a Google Ads campaign. You want to make sure you’re targeting the right keywords, attracting the right audience and optimising your landing page for conversions – all while sticking to budget. Whether you’re wanting to drive more traffic to your website or increase visibility for a new […]