The Dilate Blog
Small business doesn't mean small growth. Dare to scale with Google Ads.
Pay-per-click. Either the most exciting or daunting thing you'll ever take on. Google Ads, previously known as Google Adwords, can be an imposing investment. It sounds great, in theory, paying only when someone clicks on an ad. How incredibly cost-effective... right? Well, that's true. Sort of. But there's a lot more to it. You can't […]READ MORE
How to Conquer Mt. Google - And How To Know When You’ve Done It.
We get it. Google is an intricate, complicated beast that seems near impossible to tame. How do I get my site higher on Google, you've asked, perhaps a thousand times. Sometimes, it feels like Google must hate your website, and there's nothing you can do to change that. Fortunately, you can get there, with the […]READ MORE
Facebook Ads: Have You Missed The Boat?
Facebook Ads: Have you missed the boat, or is it a sinking ship? We’ve seen the hesitation a million times before. Does Facebook advertising really work? Will it bring a positive return on investment for my business? These are both valuable questions to ask. Like anything you want to be sure that you’re not just […]READ MORE
Copy is critical to a great landing page, breathing life into your brand and clarifying your message. It has the power to connect with an audience, bring them along the journey and build your credibility. There are huge benefits for your brand if you can get copy right – but what about the businesses who […]
Facebook Ads is a powerful advertising tool for big and small businesses in 2022. Part of the reason is because it’s the most widely used social media platform in the world with 2.91 billion active users every month. But it’s not just about the sheer numbers – it’s also the fact that Facebook gives you crucial […]
When you see a new WordPress plugin or CMS update for your website, it’s tempting to simply hit the update button and be done with it. There are plenty of sources on the internet that stress you should always keep your plugins and CMS updated. While it’s true that updates are important for your website’s […]
An effective Google Ads campaign can land you serious results - and not just a few extra leads or clients - we’re talking substantial Return on Investment (ROI). Whether you’re new to Google Ads or curious about how to boost your campaign - you will be wondering how to be successful with google ads. Here […]
How To Optimise Your Google My Business For Local SEO As a business owner, what could be more important than making sure customers can find you when they search for your business online? If they need to get in touch, how quickly can your contact details be found? If they want to check out what other […]
Facebook Ads will build your business. But only if you do it right. Of course, that's easier said than done. Shoot blindly and you'll end up losing money, fast. You hardly want to part with hard-earned money on a gamble. So it's important to nail your strategy before you even think about launching a campaign […]
Staying on top of SEO trends poses a couple of serious challenges for content marketers. Firstly, Google doesn’t hold back on updates to its algorithm – 2020 alone saw four significant tweaks to the search engine’s notorious black box. Each major update has the potential to severely impact your content’s ranking – sometimes for the […]
So you’ve heard about google ads and you’re here to see what all the fuss is about. Essentially, Google ads work on a pay-per-click basis. And with over 63,000 of these clicks every single second on any given day, your potential target market just grew big time. With these kinds of numbers, the potential growth […]
Looking for the best free SEO tools for 2021? If you’re reading this, you probably already understand just how crucial an SEO strategy is for businesses in this day and age. Knowing that SEO should be high on the priorities is one thing, but feeling empowered to do it right is another. The SEO world […]
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