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3 Advantages To Hiring a Digital Marketing Agency
In this digital age it is simultaneously easier and harder to increase the visibility of your business: easier because of the vast amount of tools available, but harder because everyone has access to these tools and have countless strategies to implement. Between managing the day to day of keeping a successful business up and running, it can be difficult to handle all the different platforms and strategies associated with digital marketing. Social media, email, SEO, website optimisation: these are just…
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Digital Marketing Perth: Should I Work With a Digital Marketing Company?
The landscape of marketing has changed over the past decade with the rise of the digital age and social media alongside it. More and more people are sharing and reposting content online through sites like Facebook, Twitter and Instagram. As a business who has a service or product, it is a good idea to go where the crowd is to extend your reach. Having an online presence is crucial for businesses in this day and age. Customers and potential customers…
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The Advantages of Social Media Targeting & Retargeting
We currently reside in an age where digital media is at the helm, with an increasing number of people browsing the internet for information, entertainment and more importantly, connection. With the internet, distances are covered instantaneously with connections being made across the globe. In the past decade, social media has climbed its way to the forefront of human connection with Facebook, Twitter and Instagram at the helm. Millions of people are browsing these sites on a daily basis and engaging…
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Boost Your Business with Online Marketing Services
We live in an increasingly digital age with more people having access to internet services and using them for a myriad of things. Digital has become the new normal as more people spend more and more time online, surfing, watching videos, listening to music and even shopping. It seems that there isn’t much a person can’t do online. With more time spent online, traditional media is slowly falling by the wayside. TV, radio and print are slowly becoming less relevant…
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An Introduction to Youtube Marketing
Youtube has really grown as a social networking platform in the past decade. Considered to be a top tier form of social media alongside giants like Twitter and Facebook, Youtube revolutionises ads with video marketing. With a wide reach of over 30 million visitors every day worldwide, it provides a great opportunity for your brand to engage its target audience successfully. Consumers browse Youtube on a daily basis, as it is accessible on their mobile phones, making it portable and…
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5 Types of Common Logo Design Styles
With an oversaturated market, it can be difficult to make your business stand out from the rest. Branding therefore becomes centrally important to getting your voice heard, and a memorable logo is a great way to get your brand name out there. But, did you now their is more than one type of logo? When designing your logo for your business it's important to consider the type and style of logo you are after before beginning. Logo styles can be…
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Is Google AdWords Right For Your Business?
In the digital age there are many new ways for businesses to effectively advertise to their target market, yet probably the most direct and effective is Paid Advertising. You may have heard of Paid Advertising referred to sometimes as PPC (pay-per-click) marketing, SEM (search engine marketing), or CPC (cost per click) marketing, and its most popular form would arguably be Google AdWords with over 75% of the search share market conquered. Sounds complicated, but really the process is simple. Firstly,…
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When the Standard Email Marketing Template Doesn’t Do the Job
When looking at popular and most used marketing strategies, email marketing continues to be on top of the list. Studies show email has a median ROI of 122 percent; this is more than four times higher than other top strategies, including social media. In addition, HubSpot reports 86 percent of consumers want to receive emails from companies they do business with at least once a month. It’s a highly versatile tactic that is used to encourage and engage visitors to…
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Common Online Tactics Employed by Digital Marketing Agencies
The new normal is now digital. Compared to a decade ago, the amount of time spent online has increased dramatically. This has also affected people buying habits, with most purchases made online without leaving the couch, making traditional offline marketing less effective than it use to be. So, what does this mean for marketing? If you drilled down to the essence of marketing, it’s always been about connecting with your audience, and to reach your audience you need to be…
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Stepping Up Your Digital Marketing Strategies and be Top of Your Game
There are some favourites in the digital marketing toolkit. SEO, Facebook ads and a strong content marketing program are key components to many businesses winning digital marketing strategy. But what about those platforms not so often talked about. Here we’ll review some different digital marketing tactics to help you ramp up your digital marketing to reach new customers and build strong relationships so they’ll want to return to your website or ecommerce store for more. SMS Marketing Sending a direct…
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