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5 Amazing Email Marketing Tips to Implement Right Now
According to statistics, email has almost three times more users as Twitter and Facebook combined. Email is estimated to reach 2.9 billion people, so email marketing should be considered a key tactic for building your business. However, improperly calibrated email marketing software or failing to properly consider your strategy could actually do more harm than good to your brand. Here are five amazing tips you could implement right now to create a positive effect. 1. ENSURE THE RIGHT MESSAGE IS…
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7 Free Online Tools for business that you need to know!
Here is a list with some selected tools we believe are helpful with managing daily tasks. Ok so some might not be 100% free, but sometimes you need to spend money to make money. 🙂 1) GOOGLE DOC, SHEETS, AND OTHER RAD APPS Google’s suite of cloud-based office software is the best way of saving, sharing and editing your documents, spreadsheets and presentations in the most professional-looking way. In addition, you can use these tools from different devices, such as computer,…
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Dilate's 6 Key Influence Principles of Selling
WHETHER YOU WORK ON OR OFFLINE, SALES ARE LIKELY TO BE AN INTEGRAL ASPECT OF YOUR ENTERPRISE While many of us are aware of the importance of delivering a high standard of customer care, there are a number of psychological triggers which can enable you to influence your customers and increase sales. According to professor of psychology and marketing, and author of the New York Times Best-seller The Psychology of Persuasion, Robert Cialdini, these psychological triggers can be condensed down…
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10 Inspiring Ted Talks for Business Builders.
TED ISN’T JUST A STONED BEAR! TED Talks are a circuit of very popular conferences which present “ideas worth spreading”. TED has attracted some very notable presenters including Larry Page, Jane Goodall, Bill Clinton and a number of Nobel Prize Winners. Many of these talks are particularly useful for inspiring business growth, success and innovation. Over time there has been a lot of stand outs, however these are some of our favourites. 1) HOW TO GET YOUR IDEAS TO SPREAD…
Read more Infographic Content Marketing Strategy
RESEARCH SHOWS THAT THE MOST EFFECTIVE CONTENT HAS A COMPELLING HEADLINE THAT ATTRACTS USERS, IT WELL OVER 1000 WORDS IN LENGTH, AND INCLUDES IMAGES We've just published an infographic on our blog that includes: Stats on why great content is essential for online marketing The types of content that people like most The content creation process we use at Dilate for our clients. EMBED THIS INFOGRAPHIC ON YOUR SITE: COPY AND PASTE THE CODE BELOW <a href="https://www.dilate.com.au/blog/infographic-content-marketing-strategy/"><img src="https://www.dilate.com.au/wp-content/uploads/2015/01/dilate-content-strategy-high2-724x1024.jpg" alt="Overview of Dilate's…
Read more Bob's Bobsleds - A Digital Marketing Tale
THIS POST IS ABOUT BOB’S BOBSLEDS It’s a real story, but whether or not it’s a real business is up to your imagination! Bob’s Bobsled business specialises in the sale of Bobsleds and associated gear. Until now Bob has always just sold his products from his shop and his marketing has always consisted of word-of-mouth, the street sign out the front and the occasional small print ad in Bobsled Monthly. Bob has noticed a steady decrease in bobsled sales and…
Read more Dilate - 2014 Tourism Marketing Hit List
WE LOVE MARKETING, WE LOVE HOLIDAYS We love tourism and we really love the smiles on the faces of operators we have already helped. So with that said we have decided to put together some focal points for 2014 and beyond. Go nuts and we hope you can take some useful points from the following. *Please note they can be applied to other industries, we just had Tourism in mind when we started burning up the keyboard! We love marketing,…
Read more The Innovation of Loneliness through Social Media
WE ALL THINK THROUGH THE ONLINE SPACE WE'VE BY SOME MEANS BECOME MORE SOCIAL CREATURES The issue with this concept is, the greater we “connect” on-line, this a lesser amount of real human connections we have, producing a YOU that is in fact pretty unsocial. This Video by Shimi Cohen breaks down exactly how these social facets of human beings have evolved/been altered, demonstrating just how we’ve regressed from the social viewpoint. CHECK IT OUT He demonstrates just what’s wrong with…
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SEO Secrets Revealed - The Perfectly Optimised Page
CREATING CONTENT IS ONE THING But getting Google to Index that content and rank in a way where you prospective customers can find it is another. I know that when you think about SEO on page optimization a whole heaps of things probably pop into your head; Meta content, keywords, title tags etc etc What if someone had developed a sure-fire technique, the perfect Search Engine Optimisation revealed for the perfectly optimised page? And whats to say we could trust…
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