The 3 Top problems with social media marketing & How to solve them

By Bodie Czeladka on Dec 07, 2015

When engaging in social marketing there are many challenges to overcome. Some marketers struggle with lead generation. For others, traffic levels and their conversion rates may not be at the level required. Excelling in one of these areas or being great at SEO can help, but all of these strategies need to be employed together, as part of a complete marketing strategy. Paying inadequate attention to one or more of these aspects of your strategy could be costing valuable revenue.…

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Steps for Successful Conversion Rate Optimisation

By Bodie Czeladka on Dec 01, 2015

If you are finding that your business is struggling to compete against other online providers, it could be due to poor conversion rate optimisation. When it comes to efforts for lead generation, Perth business owners often forget about what happens when you get these potential customers through your virtual doors. increasing traffic on a zero % conversion is guess what? Still zero! You may actually be stifling your website growth with unproductive vanity metrics such as traffic or likes which alone do nothing for…

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4 Important Display Advertising Trends You May have overlooked

By Bodie Czeladka on Nov 24, 2015

There are plenty of strategies debated by leading display advertising agency experts. However, there are still important display advertising trends that often disappear under the radar. These trends could inspire new strategies that will have a massive impact on your business in the near future. INCREASED ATTENTION ON CREATIVES The banner ad is considered to be the main format of digital advertising for many years. However, the banner ad has also been blamed for interruption and bad user experience. Often…

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5 Amazing Email Marketing Tips to Implement Right Now

By Bodie Czeladka on Nov 17, 2015

According to statistics, email has almost three times more users as Twitter and Facebook combined. Email is estimated to reach 2.9 billion people, so email marketing should be considered a key tactic for building your business. However, improperly calibrated email marketing software or failing to properly consider your strategy could actually do more harm than good to your brand. Here are five amazing tips you could implement right now to create a positive effect. 1. ENSURE THE RIGHT MESSAGE IS…

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7 Free Online Tools for business that you need to know!

By Bodie Czeladka on Aug 13, 2015

Here is a list with some selected tools we believe are helpful with managing daily tasks. Ok so some might not be 100% free, but sometimes you need to spend money to make money. 🙂 1) GOOGLE DOC, SHEETS, AND OTHER RAD APPS Google’s suite of cloud-based office software is the best way of saving, sharing and editing your documents, spreadsheets and presentations in the most professional-looking way. In addition, you can use these tools from different devices, such as computer,…

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Dilate's 6 Key Influence Principles of Selling

By Bodie Czeladka on May 19, 2015

WHETHER YOU WORK ON OR OFFLINE, SALES ARE LIKELY TO BE AN INTEGRAL ASPECT OF YOUR ENTERPRISE While many of us are aware of the importance of delivering a high standard of customer care, there are a number of psychological triggers which can enable you to influence your customers and increase sales. According to professor of psychology and marketing, and author of the New York Times Best-seller The Psychology of Persuasion, Robert Cialdini, these psychological triggers can be condensed down…

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10 Inspiring Ted Talks for Business Builders.

By Bodie Czeladka on Feb 03, 2015

TED ISN’T JUST A STONED BEAR! TED Talks are a circuit of very popular conferences which present “ideas worth spreading”. TED has attracted some very notable presenters including Larry Page, Jane Goodall, Bill Clinton and a number of Nobel Prize Winners. Many of these talks are particularly useful for inspiring business growth, success and innovation. Over time there has been a lot of stand outs, however these are some of our favourites. 1) HOW TO GET YOUR IDEAS TO SPREAD…

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Infographic Content Marketing Strategy

By Bodie Czeladka on Jan 23, 2015

RESEARCH SHOWS THAT THE MOST EFFECTIVE CONTENT HAS A COMPELLING HEADLINE THAT ATTRACTS USERS, IT WELL OVER 1000 WORDS IN LENGTH, AND INCLUDES IMAGES We've just published an infographic on our blog that includes: Stats on why great content is essential for online marketing The types of content that people like most The content creation process we use at Dilate for our clients. EMBED THIS INFOGRAPHIC ON YOUR SITE: COPY AND PASTE THE CODE BELOW <a href=""><img src="" alt="Overview of Dilate's…

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Bob's Bobsleds - A Digital Marketing Tale

By Bodie Czeladka on Jan 30, 2014

THIS POST IS ABOUT BOB’S BOBSLEDS It’s a real story, but whether or not it’s a real business is up to your imagination! Bob’s Bobsled business specialises in the sale of Bobsleds and associated gear. Until now Bob has always just sold his products from his shop and his marketing has always consisted of word-of-mouth, the street sign out the front and the occasional small print ad in Bobsled Monthly. Bob has noticed a steady decrease in bobsled sales and…

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Dilate - 2014 Tourism Marketing Hit List

By Bodie Czeladka on Jan 21, 2014

WE LOVE MARKETING, WE LOVE HOLIDAYS We love tourism and we really love the smiles on the faces of operators we have already helped. So with that said we have decided to put together some focal points for 2014 and beyond. Go nuts and we hope you can take some useful points from the following. *Please note they can be applied to other industries, we just had Tourism in mind when we started burning up the keyboard! We love marketing,…

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