The Dilate Blog

There are so many factors which contribute to a successful eCommerce website and one of the most essential but frequently overlooked aspects of your site is your call to action (CTA). Think about it – without a CTA, visitors don’t know what you actually want them to do! A good CTA will clearly show things […]

If you want your business to be recognised, branding is essential. Your branding doesn’t just mean your logo – branding is how your customer base perceives you. When it comes to promoting your brand, Perth businesses need to make sure they get it right for maximum impact and long term recognition. To help you out, […]

Digital marketing is all about reaching your target audience through various online methods to optimise your conversions. One of the best tools to help with your digital marketing campaign is to consider the sales funnel which is the process users need to go through before they convert. The trick is to use both search and […]

It’s no surprise that many businesses these days are getting on board with PPC (pay-per-click) advertising as an easy way to bolt to the top of search results. AdWords is the most commonly used platform in the paid search world, and it’s easy to adjust your AdWords campaign to make sure you’re getting the most […]

Online shopping has never been easier, and we can buy almost anything at the touch of a button. While the number of online stores is a great thing for consumers, it also means a lot of competition out there for your business. To stay up-to-date, your eCommerce store needs to be at the top of […]

Display ads are a form of online paid advertising found on websites rather than within search results and are a smart way to target your audience so you can boost traffic to your site. To get the most out of your display ads, you need to get the design just right so they attract attention […]

People are increasingly turning to the convenience of online shopping and who can blame them – it’s so much more convenient to shop when you don’t have to change out of your pyjamas. This is awesome news if you have an eCommerce store but as the industry grows, it also means that there’s an increasing […]

Display advertising is a form of paid advertising which is designed to capture the attention of potential customers and increase the visibility of your brand. Your display ads don’t show up in the search results like other forms of digital advertising – instead, they pop up on the various websites that your target audience are […]

Facebook has evolved from a purely social site which featuredfun activities like poking (remember when that was a thing?) to become an effective way to showcase your business and attract customers thanks to Facebook marketing. So why do some Facebook marketing strategies do well while others fail? Let’s look at mistakes you could be making […]

Shopping cart abandonment is a big issue for a lot of businesses and it’s frustrating when you discover that a lot of users make it all the way to the checkout before clicking out at the last second. There are a lot of reasons for people abandoning their online shopping carts whether they’re distracted by […]