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Top 5 Conversion Rate Optimisation Hacks For Increasing Conversions
If you’re a seeing a heap of traffic coming to your website, it’s easy to want to give yourself a pat on the back for a digital marketing job well done. Unfortunately, getting traffic to your website is only part of the equation – you also need to be sure that these visitors are converting into customers by completing the desired action, whether it’s making a purchase or making an enquiry. When you get your increased conversions, that’s when you’ll…
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What You Need To Consider With A Technical SEO Audit
To check that the SEO strategy for your business is performing as well as it should, regular audits need to take place. While a lot of focus tends to go to on-page and off-page SEO, you also need to keep a close eye on your technical SEO which is how easily search engines can go through your website and index your content. An audit of your technical SEO can help maximise your organic search engine results by looking for issues…
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Content Marketing Mistakes Your Business Could Be Making
A good content marketing strategy is essential if you want your business to stand out but it’s harder than it looks to get it right. If you’re finding that your content marketing just isn’t getting the results you want, let’s take a look at some common mistakes your business could be making. No clear goals Whether you’re thinking of getting started with content marketing or have ploughed ahead without much thought, you need to stop and think about what you…
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Hot Tips From An Advertising Agency: Getting Your Email Marketing Right
Email marketing can be a great way to keep your customers interested and enhance the visibility of your brand. Saying that, it also needs to be done well – people receive numerous emails each day and you need to stand out so your emails aren’t sent straight to the virtual trash can. As an advertising agency in Perth specialising in online advertising, we’ll be letting you in on our top tips for an awesome emailing marketing campaign. Make email subscription…
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Top 4 Outdated Digital Marketing Strategies
Here’s the inconvenient truth about digital marketing: something that delivered amazing results a year ago might actually be slowing you down today. Digital marketing is an ever-changing landscape and your strategy also needs to evolve over time. As a leading digital marketing agency in Perth, we see all too often that businesses are continuing to use obsolete strategies in their marketing campaign. To help you optimise your strategy, we’re here to discuss digital marketing mistakes which you should stop doing…
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Get Inspired – Design Trends Which Could Revitalise Your Website
A shiny, new business website is a beautiful thing and allows you to really showcase what you have to offer. Of course, the novelty can wear off over time and it can get to the point where, several years down the track, you’re sick of the same ol’ look. If you’re feeling less than inspired by your website, never fear! There are some simple design changes which could it a whole new lease on life. When it comes to graphic…
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Why Website Speed Matters When It Comes To SEO
If you have a business website (and if you don’t, you might want to get on to that) then you’re probably familiar with the importance of improving your search engine optimization (SEO) so you can increase your search engine rankings. This allows you to stand out from the crowd and means that you’re not relegated to page two of the search results. What a lot of businesses may not know is the importance of the speed of your website when…
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4 Things Businesses Should Stop Doing With Their E-Commerce Website
Getting it right with your e-commerce website can make a huge difference to the success of your business as it means that customers find they have an easy and engaging experience, which ultimately means more conversions. Unfortunately, some businesses manage to get things wrong when it comes to their e-commence setup and we’re here to help you avoid these mistakes. If you’d like some insight into some things that your business should never do when it comes to e-commerce website…
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Work Smarter, Not Harder: Getting Maximum Exposure For Your Facebook Posts
So, you’ve got a beautifully set up Facebook page for your business and are busily posting away to engage your audience. But how many people are actually seeing your posts on their news feeds? To answer this question, Facebook have revealed that pages organically reach around 16% of their fans on average. This doesn’t sound like much but clever posting on Facebook can actually be a very effective way to reach and engage your audience, particularly when used in conjunction…
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The Quick Guide To Optimising Your Ecommerce Pages
With your Ecommerce website design, the goal is to create an attractive online shop which encourages potential customers to make purchases. Sounds simple, right? They come, they buy, they leave. The reality is that it’s harder than it looks to get your online shop just right so today we’ll be looking at how your Ecommerce pages can be optimised to create conversions. Descriptive, concise content Don’t underestimate the importance of unique and compelling product descriptions on your website. Your goal…
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