The Dilate Blog
Small business doesn't mean small growth. Dare to scale with Google Ads.
Pay-per-click. Either the most exciting or daunting thing you'll ever take on. Google Ads, previously known as Google Adwords, can be an imposing investment. It sounds great, in theory, paying only when someone clicks on an ad. How incredibly cost-effective... right? Well, that's true. Sort of. But there's a lot more to it. You can't […]READ MORE
How to Conquer Mt. Google - And How To Know When You’ve Done It.
We get it. Google is an intricate, complicated beast that seems near impossible to tame. How do I get my site higher on Google, you've asked, perhaps a thousand times. Sometimes, it feels like Google must hate your website, and there's nothing you can do to change that. Fortunately, you can get there, with the […]READ MORE
Facebook Ads: Have You Missed The Boat?
Facebook Ads: Have you missed the boat, or is it a sinking ship? We’ve seen the hesitation a million times before. Does Facebook advertising really work? Will it bring a positive return on investment for my business? These are both valuable questions to ask. Like anything you want to be sure that you’re not just […]READ MORE
Display ads are a form of online paid advertising found on websites rather than within search results and are a smart way to target your audience so you can boost traffic to your site. To get the most out of your display ads, you need to get the design just right so they attract attention […]
People are increasingly turning to the convenience of online shopping and who can blame them – it’s so much more convenient to shop when you don’t have to change out of your pyjamas. This is awesome news if you have an eCommerce store but as the industry grows, it also means that there’s an increasing […]
Display advertising is a form of paid advertising which is designed to capture the attention of potential customers and increase the visibility of your brand. Your display ads don’t show up in the search results like other forms of digital advertising – instead, they pop up on the various websites that your target audience are […]
Facebook has evolved from a purely social site which featuredfun activities like poking (remember when that was a thing?) to become an effective way to showcase your business and attract customers thanks to Facebook marketing. So why do some Facebook marketing strategies do well while others fail? Let’s look at mistakes you could be making […]
Shopping cart abandonment is a big issue for a lot of businesses and it’s frustrating when you discover that a lot of users make it all the way to the checkout before clicking out at the last second. There are a lot of reasons for people abandoning their online shopping carts whether they’re distracted by […]
You know when you get a song stuck in your head? That’s kind of how it works with Google AdWords retargeting. With this strategy in place, users who’ve visited your website will be shown ads for your product or service as they browse the internet so your brand stays fresh in their minds. Let’s take […]
If you’re not already using with display advertising, it’s time to get on board! Display ads are a form of paid advertising which appear when users visit websites and, when done right, they increase the visibility of your brand and encourage traffic to your website. One of the best features of display advertising is the […]
If you have a limited budget for digital marketing in your business, don’t panic. There are still some easy ways you can have a great SEO strategy without blowing your figures. Here at Dilate Digital, we offer online marketing services for businesses of all sizes (and budgets!) and are here to share our wisdom on […]
Remarketing is a clever strategy to have in your digital marketing arsenal. When a visitor leaves your website, remarketing means that they’ll continue to see ads on other sites so they can be led back to your business. But, like anything, remarketing is only effective when it’s done right. When it comes to remarketing Perth, […]
These days, people expect quality when it comes to your business websites – an unattractive website just isn’t going to capture the interest of your audience and can have a serious impact on your conversion rate. With that in mind, it’s important that you use images wisely throughout your website so you can boost your […]
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