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Conversion Rates Flatlining? Resuscitate Your PPC Campaign With These Easy Techniques
Is your conversion rate slowing down? Was it never that great to begin with? Or, are you completely unaware of your current conversion rate? Too many business owners simply don’t know how to approach their PPC advertising, or have the time to be constantly monitoring and assessing their conversions- so if any of the above statements relate to you and then we need to defib your PPC campaign, stat. Many of these PPC first-aid tips can be implemented directly into…
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Wi-Fi Make Room for Li-Fi
For an expanse of the population, wireless internet is not a luxury, it’s a right. We swarm free Wi-Fi like children on Santas’ knee, or zombies at the smell of flesh. And if your Wi-Fi is slow, or won’t connect, you can just about guarantee someone will pop a blood-vessel if their Facebook won’t load. Healthy cynicism aside, here at Dilate we rely on the internet as the crutch of our industry. So developments like the fabled Li-Fi, operating at…
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Seven Important Lessons on Life and Success from Elon Musk
If you’re looking for your real world superhero -someone to look up to, minus the cape and stockings- look no further, because we can tell you now that nobody in the 21st century can even come close to Elon Musk- progressive thinker and debatably the most astounding and influential man of today. Haven’t heard of him? Well, okay, maybe you’ve been living under a rock. In that case, let’s get familiar with his list of amazing achievements and jaw-dropping technological…
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Microsoft Has Swept Up LinkedIn - What You Need To Know and How Your Email Habits Could Be Affected?
Image Credit : Digital Eye Media With a sense of trepidation, the office here at Dilate Digital is curious about Microsoft’s recent acquisition of LinkedIn- its largest to date, at over $26 billion. This isn’t exactly a new tactic of Microsoft; they attempted to purchase Facebook in its formative years, with the hopes of catching up to Google in online advertising- the customer database was ballooning, and the opportunity would have been just right had Zuckerberg accepted their offer. So,…
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Ten Powerful Rules Behind Social Media Marketing You Should Know
The power of social media marketing cannot be understated, with anyone now being able to turn their name into a household brand by expanding their audience across millions of streams and devices. So how can you tap into this exciting new medium? There are many ways to use social media, and many platforms to choose from, but there are a few simple rules and tools to remember along the way. What Is Social Media Marketing? The use of online social…
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Warning Signs That You Need To Invest More Into Your Online Marketing
There are plenty of business owners and executives who are a step away from their marketing team, and can’t understand the costs that come with a powerful and well-structured campaign- especially in digital marketing. With the scope of research and tactical efforts now required, the tightening of purse strings can mean less visibility/ customers/ sales/ money- so your money ‘saved’ on marketing has now cost you even more than before. 1) The Competition Is Leaving Your Behind This can be…
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Top 4 Fundamentals of Best Web design from a Perth Digital Marketing Agency
Seeing as we are a team of website design and development specialists, it seems appropriate to give all of you aspiring web designers or start-up owners a crash course in web development. After all, once we were all young grasshoppers too. We sat back and thought about what any budding designer should be aware of- and it turns out, there’s a lot. With so much competition for online attention, you have to know how to be the creaky gate to…
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Top 7 Tips to Guide You through Expanded Text Ads
Expanded text ads are descending on us- are you ready? Google has now bestowed on us the opportunity to include twice as much text (yes, you read that right), and so we’re all back to the drawing board to find ways to maximise our new text ad formats. Don’t get left behind on this one- luckily for you, we’ve already been doing our homework, and we were always those kids at school who let everyone copy our notes. Here are…
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Finding the right Adwords Reporting Software for our Results Based Agency.
Keeping a keen eye on budgets and expenditures is critical to any digital agency. Over-spend and your clients will be annoyed; under-spend and it could affect the results, ROI, or your campaigns. If you’re using paid-advertising- think Adwords, Bing Advertising, social media advertising, remarketing- then you need to have the sharpest tools in the shed to analyse and succinctly display your results. While a lot of these channels may offer robust and intuitive dashboards for managing both performance metrics and…
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Why Your Emails Are Being Ignored And What You Can Do About It?
As digital marketing changes and grows, it’s becoming harder to guarantee interaction from your online audience, and easier to fall between the cracks. With this in mind, how can you stop your email marketing from ending up in the trash? Nobody likes wasting time and effort, but if you’re not approaching your email marketing correctly, odds are that you’re doing just that! From planning, to execution, to follow-up, there are some critical steps along that way that you really can’t…
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