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3 Ways That Your Pay-Per-Click Accounts Act Like Unruly Children

By Bodie Czeladka on May 19, 2016

A well managed PPC Account can bring a lot of qualified leads to a business website. However, many people find that PPC accounts are the difficult children they never asked for, requiring constant supervision. If you aren’t adequately prepared, dealing with your PPC account can be an exhausting and time consuming experience which will have you crying out for a babysitter. Here are three ways that your PPC account can act up, and how you can handle it effectively. A…

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Body Language To Get Everyone On Your Side

By Bodie Czeladka on May 16, 2016

If you have a small business, or just like to go out in public, then it’s usually a good idea to make sure you’re giving your best impression. For a powerful online impression, the team at Dilate can do all the hard work for you, but if you’re out meeting people face-to- face, then that’s all on you buddy. When we interact with others, only a part of the communication is speech. The rest is done through subtle cues which you express through your body language, which…

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How You Can Convert Leads into Customers Using Easy Psychological Triggers?

By Bodie Czeladka on May 09, 2016

Understanding Human Nature and Establishing the Narrative The term “psychological trigger” may sound slightly sinister, but using psychological techniques in marketing has been around for a very long time. There is no need to manipulate or hypnotise your leads in order to convert them into customers. Instead, all we need to do as marketers is ensure that we understand what our visitors want, and how we can meet that. To do this effectively, we need to know what makes people…

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The Power of Using Ultimate Words in Your Marketing

By Bodie Czeladka on May 04, 2016

While images and video are vital in advertising and will always catch the eye, this does not mean that you should give less thought to your copy. It is words that will ultimately convert a lead into a customer, but not all words are equal. There are five powerful words that are essential to use when marketing, and while they may seem simple, they convey powerful, primal ideas and that makes them the ultimate words to use when marketing. 1. Free…

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Top 3 Tips to Create the Right Content Right When You Need It

By Bodie Czeladka on May 02, 2016

The key to delivering great content is all in the timing. Although you may craft excellent content, if it lands three days after everyone else in your niche, then the impact is lost, and your hard work has been for nothing. Fortunately, with a little knowledge and skill, you can create the right content, right when you need it. Know Your Audience: The first, and most obvious step to create engaging content is understanding who your customers are. In order…

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The Hidden Power of Using Instagram in Your Marketing Strategy

By Bodie Czeladka on Apr 25, 2016

A Brief History and A Couple of Basic Hacks Since it was introduced at the end of 2010, Instagram has rapidly become a big player among social media platforms. Inevitably, the early adopters were high schoolers, but the platform has matured into a popular site for people of all ages. A Pew Research Centre report in 2015 showed that 26% of adults on the internet use Instagram- compared to 23% that use Twitter. A massive 53% of Instagram users aged…

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3 Top Tips to Make a Fantastic Marketing Video

By Bodie Czeladka on Apr 20, 2016

While you may struggle to gain a potential customer’s attention with a long and wordy blog post describing your product, a short video can provide accessible and easily digestible content. Creating videos is an easy and shareable way to market your services or products, however, if you don’t have video production experience, you may be concerned that you will either need to spend a small fortune paying someone else, or you will end up with a bad video- which does…

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Guide To Everything You Must Know About Google Adwords

By Bodie Czeladka on Apr 18, 2016

If you’ve ever typed in a search to Google, then you would have seen an adword come up alongside Googles natural suggestions. So if you’re thinking of using this tool to supercharge the traffic to your website, then read our handy guide before you get started, with everything you need to know! Adwords is a form of advertising for your links or websites on search engines, such as Google, Bing, or Yahoo. When a user enters certain keywords, Google recovers the matching link for the…

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Our Best Apps To Get The Most Out of Your Day

By Bodie Czeladka on Apr 15, 2016

With 1.6 million apps available on Android, and 1.5 million available from the Apple Store, there’s a whole lot of apps out there for you to sift through, and having apps like Candy Crush is generally a step in the wrong direction. Each app is vying for your time, your data, or your credit card- so which app do you pick? We have looked at all the options (well, most of them anyway. There’s three million after all.), and come up with our best recommendations…

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An Aussie Tradie’s Guide To Budgeting For Your Small Business

By Bodie Czeladka on Apr 13, 2016

For a vast majority of the population, budgeting for your business is, at best, a chore. And a lot of new tradies in Australia are struggling to put together a budget that works for their small business, while still being realistic about their wants and needs. You can always consult a professional to guide you on your budgeting journey, but we’ve taken your basic need-to- knows and put them here for you- ‘cos we know a good tradie has DIY in their blood, and might…

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