A Dilate DeLorean Into The Future of Email Marketing

By Bodie Czeladka on Dec 21, 2016

Much like Doc observing Marty as he learns and grows, the team at Dilate has been observing the constant evolution of email marketing, and how it fits into our marketing spectrum. With a quick trip down memory lane, we’ve debated (and finally decided) on where we think the future lies for bulk email software service providers. Image Courtesy : Yesterday: Email marketing has been largely abused in the past- businesses were adamant to collect the largest database, and regularly…

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Digital Marketing Predictions To See Out 2016

By Bodie Czeladka on Dec 15, 2016

Our online marketing consultants are constantly scouring trends and studies for information on where our industry is heading. Thanks to some digital marketing research, our Perth based HQ is prepared to see out 2016 with a full artillery- so what should you prepare for? Video Advertising Will Continue It’s Reign Video is still yet to reach its peak, with YouTube and Facebook both continuing to promote video advertising. Even major search engines are working to accommodate video, and businesses are…

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Five Reasons Why You Need Remarketing, Right Now

By Bodie Czeladka on Dec 14, 2016

You might think your online campaigns are succeeding- and, to an extent, they probably are. But nowhere near as much as they could be, if you aren’t using remarketing. With 96% of website visitors leaving the page without the desired action, it’s no wonder that more and more businesses are turning to Dilate to find out the secret of remarketing, and how it can work wonders for your online business. If that wasn’t enough to get you thinking, here are…

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Top Reasons to Use Perth Based Hosting

By Bodie Czeladka on Dec 13, 2016

Most businesses and brands are interacting with their audiences online, and if you’re going to become one of them then you’ll need to consider a few things. And sorry, this blog isn’t about the fun stuff like designing the layout and writing the killer content - but you can’t put choosing your web hosting services at the bottom of your list. Your web hosting decisions are going to ring out through any other call you make for your digital marketing,…

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4 Tips For Retargeting Advertising This Holiday Season

By Bodie Czeladka on Dec 12, 2016

If you’ve stepped into a supermarket or shopping mall lately, you’ll notice that Christmas is coming. And man, Christmas is marketed like nothing else on this planet. The family down the street have had tinsel in their trees and a wreath on their door since October, and their lists of desired presents would make your jaw hit the floor. What can marketers and business owners take from this? It’s a great time for you to revamp your digital marketing efforts…

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Supermetrics Will Do More for You Than Superman Ever Could

By Bodie Czeladka on Dec 09, 2016

Oh, so you’re a bit of a Lois Lane for Superman? Really? Because for all of his winding-the-world-back, Superman never saved time for me the way that Supermetrics does. That’s right, there’s a new hero in town. Understanding the efficacy of your online marketing and social media strategies can be a balancing act of finding the various points of measurement you find relevant to your goals, such as click-through rate or email database, and finding the right system to display…

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You Need The Perfect Logo Design - Here's How

By Bodie Czeladka on Dec 05, 2016

Now, we’re pretty much perfectionists about everything we do, so you’re probably not very surprised to read that we think your business needs the perfect logo design. But we aren’t exaggerating; your logo is going to be stamped everywhere that your brand is, so it’s imperative that it conveys your core message. It needs to have personality and attract attention without being too convoluted and busy. It needs to have the right colour palette and symbology without being bland, obnoxious,…

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Tips From Our Email Marketing Services To Boost Engagement

By Bodie Czeladka on Nov 22, 2016

Email marketing is a fantastic way to connect with your audience, but there will be times where your email marketing efforts might feel pointless. Whether it’s a sudden burst of cancelled subscriptions, or your click-through or open rates aren’t what they should be, user engagement is one of your most valuable metrics and anything that can be improved, should be. Our Dilate email marketing consultant has put together some tips for your email marketing which are industry renowned for breathing…

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Why You Should Hire A Professional Graphic Design Team

By Bodie Czeladka on Nov 10, 2016

Dozens of small businesses from all over Perth have tried to skimp on the parts they believe they could do themselves - graphic design, bizarrely, is something that most people think anyone can do. Your graphic design will become idiosyncratic with your brand, so cast the wrong impression or to amend it at a later date could mean problems. You might perfectly understand your brand and your market, but you may not have considered the effect of various color and…

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Why our clients choose us and how we sleep at night.

By Bodie Czeladka on Nov 09, 2016

Even though I’m still in the thick of my journey as a local business owner, something has made me look back on the last two years with amazement. My company started out as a one-man army with long days and missed holidays. Back in my first year 2014 I had no idea what 2016 had in store. There would have been no way that I could have predicted the twists and turns that my business would experience, so the most satisfying…

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