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Dust Away The Cobwebs with Fresh User Generated Content
In the face of years of merciless advertising, Google has been slowly adjusting algorithms in the hopes of creating a more intuitive experience for the browser as much as they're working for a natural result from the site. Now your website must be fresh, exciting, and maintained, as Google undergoes a digital gentrification. So how can you create new, interesting content? Why not use the same tactics as some websites, who are enlists their users for content creation? What Is…
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Use These Quick Tips To Get The Most Out Of Your Display Advertising
Display advertising can be a powerful and far-reaching tool, but too many times the full potential is not released, costing you money and returns. If they aren’t set up correctly, or are not being properly maintained, then don’t expect your display advertising to get you the results you’re expecting! Display advertising is just taking off, with projections mapping growth of 90% by 2019, or over $37 billion, so if you’re embarking on your own journey into display and PPC advertising…
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Essential Tools That Everyone In the SEO Industry Should Be Using
All digital marketers know that achieving SEO success is a bit like finding the pot of gold at the bottom of a rainbow; every time you inch closer, it inches that little bit further away. But, even if our tools of yesteryear are depreciating into redundancy, our industry is designed for this constant state of evolution, and we like to think we’ve got a few tricks up our sleeve to keep us up to speed. If you’re implementing SEO into…
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Planning Your First Web ReDesign? Our Ultimate Do's And Don't's
Are you starting to lay tracks for your new webpage? No matter what business you’re in, an effective website can help you to grow in popularity and revenue- so it’s critical that everything is just right. There are plenty of different approaches and avenues that you can explore, so that can make picking the right one can be difficult, and an poorly constructed website can do serious damage to your brand. Follow our list of do’s and don’t’s, to keep…
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How To Spot Bad Copy (And How To Learn From It)
Copy is critical to a great landing page, breathing life into the brand and clarifying the message. However, visiting a webpage with bad copy is like having a blocked nose- all of a sudden, that rush of fresh intrigue is difficult and disappointing, and you wonder why you never appreciated all of those times you read smooth, engaging copy. Copy is so fundamental that even the slightest tweaks make a huge difference to your conversions, and there are huge benefits…
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8 Huge SEO Myths We Had To Bust
Search engine optimisation has been a rollercoaster of algorithm updates and penalties, as some websites flourish, and some websites race desperately to keep up, only to disappear down a pit of lost rankings and outdated strategies. With changes rolling through as fast as we can adjust our tactics, we’re finding out that many commonly accepted beliefs surrounding modern SEO are simply untrue, and even the most trusted SEO consultant is adhering to SEO mythology. So which myths can you put…
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7 Great Ideas to Grow Your Subscriber List
Most entrepreneurs and business owners appreciate the value of marketing to an email subscription list. However, when you have a very modest list, your conversion rate may not be immediately apparent. Growing your subscriber list is the best way to determine the success of any marketing ideas. So, how do you expand your subscriber list? Here are seven great ideas to get you started. Offer Access to a Webinar Webinars have quickly been established as one of the best ways…
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Thinking of Starting Your Own Food Business
Ah, food. One of life’s more decadent pleasures, while being a necessity to survival. Everyone loves good home-cooking/fresh fruit on a summer day /something greasy for those late nights that turn into early mornings… And food will never go out of style, or lose popularity. Ever. As long as humans continue to procreate, there is a booming market for a food business. So, with that in mind, what are some things that you need to think about before launching your…
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Conversion Rates Flatlining? Resuscitate Your PPC Campaign With These Easy Techniques
Is your conversion rate slowing down? Was it never that great to begin with? Or, are you completely unaware of your current conversion rate? Too many business owners simply don’t know how to approach their PPC advertising, or have the time to be constantly monitoring and assessing their conversions- so if any of the above statements relate to you and then we need to defib your PPC campaign, stat. Many of these PPC first-aid tips can be implemented directly into…
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Wi-Fi Make Room for Li-Fi
For an expanse of the population, wireless internet is not a luxury, it’s a right. We swarm free Wi-Fi like children on Santas’ knee, or zombies at the smell of flesh. And if your Wi-Fi is slow, or won’t connect, you can just about guarantee someone will pop a blood-vessel if their Facebook won’t load. Healthy cynicism aside, here at Dilate we rely on the internet as the crutch of our industry. So developments like the fabled Li-Fi, operating at…
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