The Dilate Blog

We currently reside in an age where digital media is at the helm, with an increasing number of people browsing the internet for information, entertainment and more importantly, connection. With the internet, distances are covered instantaneously with connections being made across the globe. In the past decade, social media has climbed its way to the […]

Youtube has really grown as a social networking platform in the past decade. Considered to be a top tier form of social media alongside giants like Twitter and Facebook, Youtube revolutionises ads with video marketing. With a wide reach of over 30 million visitors every day worldwide, it provides a great opportunity for your brand […]

With an oversaturated market, it can be difficult to make your business stand out from the rest. Branding therefore becomes centrally important to getting your voice heard, and a memorable logo is a great way to get your brand name out there. But, did you now their is more than one type of logo? When […]

In the digital age there are many new ways for businesses to effectively advertise to their target market, yet probably the most direct and effective is Paid Advertising. You may have heard of Paid Advertising referred to sometimes as PPC (pay-per-click) marketing, SEM (search engine marketing), or CPC (cost per click) marketing, and its most […]

When looking at popular and most used marketing strategies, email marketing continues to be on top of the list. Studies show email has a median ROI of 122 percent; this is more than four times higher than other top strategies, including social media. In addition, HubSpot reports 86 percent of consumers want to receive emails […]

What is your business about and why should anyone become your next client? You already offer expert services, premium products and first class customer care, but who are you? Will people remember? More often than not in an increasingly competitive business place, clients want to know what you’re about, who you are and if you […]

When it comes to getting noticed on Google, there are key SEO services you need to consider. An effective, long term SEO strategy is key to ensuring your website gets in front of audiences actively looking for products and services just like yours. While SEO companies offer a range of SEO services including keyword analysis, […]

Think of Facebook marketing like dating. You wouldn’t walk up to someone you’ve never met and say, “Would you like to go out for dinner?” Sure, you may find some luck, but your chances of securing a date with that someone special will be much higher if you get to know them first. With over […]

Remove Advertising Uncertainty with A Number-Led SEM Strategy Sometimes advertising can feel like a bit of a gamble. We all want to hear that winning “ding-ding-ding” but how can you be sure that if you pop your hard earned business dollars into the advertising machine you’ll get more back in return, or at least not […]

Email marketing is very effective way to boost traffic and conversions as well as giving you the perfect opportunity to engage with your customers. However, a lot of businesses find their email subscriber list looking a little bare. So, how can you boost those numbers? As providers of awesome email marketing services, we’re here to […]