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6 Reasons Why You Should Be Using Facebook for B2B Marketing

By Bodie Czeladka on Jun 29, 2016

Everyone knows the value of using Facebook in their everyday lives; to stay in touch with colleagues, family, and friends. However, many people still overlook Facebook as a marketing tool- although Facebook is a fantastic platform for marketers. Here are seven reasons to get you inspired about your B2B marketing on Facebook, and how you can watch it become an integral part of your strategy. 1. Facebook Usage is Common place As one of the oldest established social media networks, Facebook…

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Why Less is More for Your Email Deliverability?

By Bodie Czeladka on Jun 28, 2016

Cutting Your List for Better Results Every good marketer knows that the power of their business is in their email list. Back in the day, it was all about the size of your email list, and little thought was given to the level of response. Now email marketing has become more sophisticated, and it appears more effective to refine your email list, which can improve engagement and add focus to your content. But tread with caution- there is a right…

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4 Essential Tips for Effective Mobile Web Design

By Bodie Czeladka on Jun 24, 2016

Google recently reported that a staggering 52% of search traffic comes from mobile devices, and almost half of all online shopping traffic is carried out using tablets and mobile phones. From this data, it’s clear that a modern online business simply must have a design format that caters to this demand. A smart marketer must ensure that their site is responsive, and optimised with the mobile user in mind. Here are four essential tips to ensure that your website is…

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Why Your Business Needs Flawless Social Videography?

By Bodie Czeladka on Jun 22, 2016

Everyone, everywhere, is swimming in videos. Youtube, the obvious heavyweight has hundreds of millions of hours worth of videos being watched every day, and even Facebook and Snapchat surpass 8 billion video views, daily. If your business is still floundering on how to incorporate videography into your marketing strategy, then social media is a great place to start, and the opportunities that come from it are more valuable than you might even realise. And the great news is that you don’t…

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6 Digital Marketing Trends To Write Down

By Bodie Czeladka on Jun 20, 2016

Often referred as Perth’s leading digital marketing agency –I’m sure I heard that somewhere-, Dilate is committed to staying ahead of the trends with the world of online marketing. We scour every nook and cranny for tactics and tools, and our clients are among the first to see the sun when a revolutionary strategy is formed. With all this in mind, the next few years of digital marketing are bound to be an evolving amalgamation of streamlined product awareness and…

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3 Google Adwords Features You Need to Embrace

By Bodie Czeladka on Jun 15, 2016

When it comes to Adwords management, Perth business owners are often a little confused. With the frequent Google changes, Google Adwords management can be a constantly changing platform. However, there are a number of features you should embrace for your Adwords marketing. Perth business owners will find that these three features can have a significant impact on your results. 1. Callout Extensions Callout Extensions can have a real impact on your Adwords management. Perth business owners will find that this…

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4 Lead Generation Tips That Really Work

By Bodie Czeladka on Jun 06, 2016

Using traditional methods to fill up your sales funnel with leads can be hard work. No-one in their right mind wants to send out cold emails or work from poor quality lists, and these old fashioned methods are unlikely to flood your business with qualified leads. However, there are better ways to generate leads, by providing value that will attract a prospect to your message. Here are four lead generation tips that work well for businesses all over the world,…

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4 Tips For Great Pics On Social Media, Using Just Your Phone!

By Bodie Czeladka on Jun 03, 2016

The surging popularity of social media has changed the landscape for human interaction, and how we share ideas, but our primary method of communication is still rooted in cave drawings- and now, photographs. The entry level for taking good quality pictures until recently was very high. It’s still easy to spend thousands of dollars on a high quality DSLR camera, but this is not essential -most of us now carry some kind of mobile device, and the majority of them…

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3 Ways to Stay Ahead of the Curve in Your Niche

By Bodie Czeladka on Jun 01, 2016

It is not easy being on the cutting edge of your niche; it requires extra work, studying,  and performing research. Eventually, you may even find that you have become a leader in your field, and while there are extra responsibilities and demands on your time, there are also copious advantages. As a leader, you can attract a larger loyal following with ease, and can enjoy the consummate rewards that will follow. Here are three excellent ways to get ahead of…

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Simple Tips to Improve Your Lead Database Quality

By Bodie Czeladka on May 25, 2016

Introduction and 3 Great Opt-In Form Tips Using an effective inbound marketing strategy is a great way to build a database of leads for your business. It is very exciting to see that list grow and imagine that you’ve made it. However, it's sad to report that some of the leads that you’ve generated are likely to be low in quality. Although some customers and prospects have filled out your forms, there are others that have no intention of spending…

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