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The Worst Advice We've Ever Heard About Adwords

By Bodie Czeladka on Jul 11, 2016

Adwords can be a difficult terrain to navigate, even for the most seasoned of digital marketers among us. So it definitely doesn’t help when you hear inaccurate -or worse, damaging- advice being dished out, and unwittingly accepted and implemented by amateur online strategists, or SEO agency rookies. We’ve heard a few ‘tips’ which have raised eyebrows, and have taken it upon ourselves to set the record straight. If you’re new to SEO and Adwords, or you feel like you’re going…

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5 Handy Time Management Tools For Your Social Media

By Bodie Czeladka on Jul 08, 2016

These days, most businesses appreciate that social media can be the successful marketing platform for their products and services online. However, managing social media content and followings can be time-consuming and frustrating, even for the best of us. Fortunately, there are a number of tools available to help to automate this process and give you back time to concentrate on your core business. 1. Social Inbox: This tool is compatible with Facebook, Google+, LinkedIn and Twitter. The Social Inbox design…

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3 SEO Mistakes You're Probably Making

By Bodie Czeladka on Jul 05, 2016

To stay at the top of your SEO game, you have to know the rules inside out. Your SEO strategy is what ensures that Google will promote your content to browsers who are searching terms in your niche, and it’s time to learn how to play-otherwise you’ll strike out. SEO has changed and transformed time and time again over the last few years, so if you haven’t cast an eye over your SEO strategies for a while, you’re probably making…

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Choose The Right Host For You- Here's How

By Bodie Czeladka on Jul 01, 2016

If you’re looking at developing a webpage, you’ve probably noticed the varying prices of hosting. With some packages coming in with little or no cost, it can be difficult to tell what makes the pricier ones worth the money or the cheaper ones worth the time. Hosting is the space where your websites data is located, and displays your website on the world wide web- like when your host pulls out your seat for you at the dinner table, and…

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6 Reasons Why You Should Be Using Facebook for B2B Marketing

By Bodie Czeladka on Jun 29, 2016

Everyone knows the value of using Facebook in their everyday lives; to stay in touch with colleagues, family, and friends. However, many people still overlook Facebook as a marketing tool- although Facebook is a fantastic platform for marketers. Here are seven reasons to get you inspired about your B2B marketing on Facebook, and how you can watch it become an integral part of your strategy. 1. Facebook Usage is Common place As one of the oldest established social media networks, Facebook…

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Why Less is More for Your Email Deliverability?

By Bodie Czeladka on Jun 28, 2016

Cutting Your List for Better Results Every good marketer knows that the power of their business is in their email list. Back in the day, it was all about the size of your email list, and little thought was given to the level of response. Now email marketing has become more sophisticated, and it appears more effective to refine your email list, which can improve engagement and add focus to your content. But tread with caution- there is a right…

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4 Essential Tips for Effective Mobile Web Design

By Bodie Czeladka on Jun 24, 2016

Google recently reported that a staggering 52% of search traffic comes from mobile devices, and almost half of all online shopping traffic is carried out using tablets and mobile phones. From this data, it’s clear that a modern online business simply must have a design format that caters to this demand. A smart marketer must ensure that their site is responsive, and optimised with the mobile user in mind. Here are four essential tips to ensure that your website is…

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Why Your Business Needs Flawless Social Videography?

By Bodie Czeladka on Jun 22, 2016

Everyone, everywhere, is swimming in videos. Youtube, the obvious heavyweight has hundreds of millions of hours worth of videos being watched every day, and even Facebook and Snapchat surpass 8 billion video views, daily. If your business is still floundering on how to incorporate videography into your marketing strategy, then social media is a great place to start, and the opportunities that come from it are more valuable than you might even realise. And the great news is that you don’t…

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6 Digital Marketing Trends To Write Down

By Bodie Czeladka on Jun 20, 2016

Often referred as Perth’s leading digital marketing agency –I’m sure I heard that somewhere-, Dilate is committed to staying ahead of the trends with the world of online marketing. We scour every nook and cranny for tactics and tools, and our clients are among the first to see the sun when a revolutionary strategy is formed. With all this in mind, the next few years of digital marketing are bound to be an evolving amalgamation of streamlined product awareness and…

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3 Google Adwords Features You Need to Embrace

By Bodie Czeladka on Jun 15, 2016

When it comes to Adwords management, Perth business owners are often a little confused. With the frequent Google changes, Google Adwords management can be a constantly changing platform. However, there are a number of features you should embrace for your Adwords marketing. Perth business owners will find that these three features can have a significant impact on your results. 1. Callout Extensions Callout Extensions can have a real impact on your Adwords management. Perth business owners will find that this…

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