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Paid Advertising for Your Perth Business
It’s important that you give your business website the edge and pay-per-click (PPC) advertising is a great way to give your brand visibility above the competition. If you approach a digital advertising agency in Perth or anywhere else, they’ll be very likely to give you a gentle (or not so gentle) push towards promoting your website with paid advertising so you stand out from the pack. However, the paid advertisements themselves are just part of the equation and you also…
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Why WordPress is The Best CMS Platform for Your Business
There’s a reason – or, to be honest, a lot of reasons - why WordPress is used by millions of websites worldwide and why digital marketing consultancy companies turn to this platform as the number one option when it comes to a content management system (CMS) for their clients. Gone are the days when WordPress was mostly used just as a blogging platform and it’s now evolved into an effective and versatile CMS platform. After all, if the likes of…
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5 Reasons To Care (Alot) About Your Graphic Design
The phone’s ringing, someone needs you to sign a form, there’s a coffee stain on your shirt that you thought you’d gotten out - yeah, we know, running your own business can be tough, if not gruelling. When some tasks come up it can be sorely tempting to cast them aside and focus on the mountain forming on your desk, but graphic design is something that you should always have time for. You may have found a great local Perth…
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Why LinkedIn Is Your Content Marketing Social Network
Have you been pouring your efforts into social networks such as Facebook, but still wringing your hands wondering where the results are? You’re not alone - more and more marketers are struggling with the hoops that Facebook set, but it seems that there is a new ally for Perth content marketing experts who know where to look. LinkedIn has seen a burst of articles and content publications and the most recently reported number of users sits at about 467 million,…
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Why Every Perth SEO Company Is Monitoring Page Speed And What You Can Do
There are plenty of nifty tricks and strategies that you can implement to boost your rankings, from long-tail keywords to meta-data, but page speed is one that even the best SEO company should be honing in on. For the user, page speed can make or break an experience. About 47% of people expect their page to be loaded in 2 seconds or less - and 40% of people will leave the page after more than 3 seconds. That sounds shocking…
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BMBMBMB - Brilliant Marketing Books Making Bodie's Marketing Better
Certain books will always hold a special place in our hearts. Whether it’s in an old paperback, your Kindle, or your diary, a book can crawl into your heart and mind like nothing else can. If you really want to set your soul on fire with something, read a book about it. If you’re looking for ways to market or develop your business, check out one of these books. Our digital marketing consultants in Perth hold them at the esteem…
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The Top 3 Problems Marketers Are Facing With Social Media And How To Avoid Them
Business owners, brand managers, and influencers will all tell you that engaging in social marketing comes with many challenges. Some marketers will struggle with lead generation. Others will find that their traffic levels and conversion rates may not be at the level required. Developing a powerful SEO strategy or excelling at traffic/ lead/ conversion rates might take the edge off, but it all needs to work cohesively to form a complete marketing strategy. Has your attention been lapsing? You might…
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5 Questions A Digital Marketing Consultant Asks Before Split Testing
Split testing can be a bit intimidating before you start, but there are a scary amount of digital marketing specialists who get itchy trigger fingers and can’t help themselves from split testing themselves into a corner. There are five questions that our digital marketing consultancy team always encourage marketers to ask before committing to any split testing - make a note of these for future use. Image Courtesy : http://imsuccesscenter.com/split-test-the-simple-way-to-double-your-lead-generation/ Is my page fully functional and doing what I want…
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6 Conversion Rate Optimisation Tips You Can Do Right Now
Conversion rate optimisation is the on the tips of everyone's tongues. Half of Perth is at their computer right now, trying to find a new way to promote their brand, content, product, or service, and how to maximise conversions like the experts. But what are the experts doing? Here are six of the easiest and most efficient things you can do right now to your site that will get more people converting, without breaking a sweat. Image Courtesy : https://experienceadvertising.com/conversion-rate-optimization/…
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Why Marketers Are Suddenly Watching Their Facebook Advertising
Image Courtesy - http://www.contentfac.com/facebook-marketing-strategy-do-this-not-that/ Facebook, the global omniscient, has made some key errors in calculation that have advertisers watching their Facebook marketing metrics very closely. We know how easily there can be problems in the tech world - sometimes it’s hard to know if we’re developing the technology or if we’re all just trying to keep up with it - and Facebook seems to be no exception to the rule. If you’re advertising on Facebook, you may want to observe your…
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