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Boost Your Business with Online Marketing Services

Boost Your Business with Online Marketing Services
August 1, 2018 Bodie Czeladka
Internet Marketing Vs Traditional Marketing

Boost Your Business With Online Marketing Services

We live in an increasingly digital age with more people having access to internet services and using them for a myriad of things. Digital has become the new normal as more people spend more and more time online, surfing, watching videos, listening to music and even shopping. It seems that there isn’t much a person can’t do online. With more time spent online, traditional media is slowly falling by the wayside. TV, radio and print are slowly becoming less relevant in an age where anyone can find the information and entertainment they want through a simple Google search. What this means is that traditional means of marketing are no longer effective and businesses need to update their marketing strategies to include online web marketing.

 

Internet Marketing Vs Traditional Marketing

The core of marketing has always been to connect with your audience and the same principle applies to online web marketing. So if the audience has moved to a digital platform, businesses need to follow suit and adapt. Web marketing, to put it simple, is using the Internet to market through social media platforms, search engines, blogs, videos and email, The great thing about online marketing is that it can complement your existing market strategies, just digitally. Where ads used to appear in newspapers, they can appear as headers or bumpers, even in video form. Things like flyers in your mailbox can now be SMS or emailed to your target audience.
That said, there is more to web marketing than just converting formats.

There are numerous tactics and means of connecting with the audience that it can become confusing to successfully organize and execute a campaign across the various platforms. Between SEO campaigns, Adword campaigns, social media, remarketing and conversion optimisation, it’s easy to get overwhelmed managing it all. Not only that, potential customers and users are constantly spoiled for choice. It is simple enough for them to hop over to a competitor’s site if they do not trust the products that you are offering. It is more imperative than ever to be on top of your marketing game.

Consider hiring a marketing service like Dilate Digital! Dilate provides personalised web marketing services for your business, taking into account the purpose and target demographic of your company. We understand that there are differences between small, medium and large businesses and that they all have varying goals and expectations. We are well versed in digital marketing and will be able to assist you in navigating the complex world of web marketing. We are dedicated to helping you grow conversions, leads and sales, which will subsequently grow your audience and your business. Contact us today at 1300 DILATE (that’s 1300 345 283) to arrange a zero obligation consultation session with one of our highly experienced team members to discuss designing and implementing effective market strategies that will work for your business.

In the digital age there are many new ways for businesses to effectively advertise to their target market, yet probably the most direct and effective is Paid Advertising. You may have heard of Paid Advertising referred to sometimes as PPC (pay-per-click) marketing, SEM (search engine marketing), or CPC (cost per click) marketing, and its most popular form would arguably be Google AdWords with over 75% of the search share market conquered. Sounds complicated, but really the process is simple. Firstly, people use keywords to search for specific services or products they are after, and if those keywords match the chosen keywords of your paid ad, it’ll appear next to or above organic Google search results. This helps to increase the chance of traffic being directed to your website by guaranteeing you a spot at the top of the search results page. Which is a massive boost when you consider the statistics that most users don’t look at more than the first 5 listings on a search engine results page (SERP). So, with all that in mind let’s look at some of the pros and cons of using Google AdWords to help you determine whether this is the right advertising channel for your business..
True digital at heart; Director of all things wonderful at Dilate Digital, with an advanced understanding of digital marketing and new software applications. Gadget-geek, surfer, husband and father who enjoys anything away from the concrete jungle!
True digital at heart; Director of all things wonderful at Dilate Digital, with an advanced understanding of digital marketing and new software applications. Gadget-geek, surfer, husband and father who enjoys anything away from the concrete jungle!