Digital Marketing Agency Trends Predicted For 2017
As a digital marketing agency in Perth, we’re pretty in-the-know for what’s coming up among digital advertising agencies. Well, as ‘in-the-know’ as we can be.
After all, our industry has to evolve with every new social media platform, viral content, tech sensation, or marketing technique - and it feels like these are happening every day. But what are the major trends, disruptions, and developments that will shape Dilate in 2017? Gaze into my crystal ball to find out.
Image Courtesy - http://www.psgmedia.net/digital-marketing-2017/
Increase of Mobile Marketing
The numbers came in, and mobile devices are now used to browse the web more than their desktop counterparts. This trend is barely surprising and most digital marketers have been waiting for the percentage to start tipping over, so now that we’re really here it’s time to react.
In the coming years, we can expect to see an even larger slice of the pie going mobile, where advertising formats and methodology already branches off from other forms of digital marketing. Gaining an in-depth understanding of how mobile marketing can be used to it’s maximum and how to effectively capture the attention of millions through a tiny screen in their pocket will both become irreplaceable in your skills set, and the intricacies will only go deeper (so now’s the best time to get acquainted with mobile marketing).
Rise In Data Analytics
Marketing is now something traceable, in a quasi-tangible way. We can track where people are interacting and engaging with brands; what campaigns are successful; which strategies some markets respond to and which strategies are total rubbish. We can ‘meet’ our market, and find out about their preferences, wants, and needs. We create buyer personas to act as customer mannequins, and we use them to tailor our strategies and develop ideas further. We can understand their behaviour and what makes them tick - for a digital marketing agency, this is invaluable. The only way that data analytics will slow down or stop this year is if a meteor hits us and destroys the internet. Oh, and everything else. But mainly the internet.
Content Will Continue To Climb
Entertaining content is becoming it’s own commodity, and it’s hard to come by but it’s what gets people sitting up and interacting with your brand. Content departments globally are looking to grow their teams as their client list is increasing, and with customer demand increasing too we can see content making its mark in 2017.
PR And Marketing Fusion
Marketing and PR have occupied two different spheres, but 2017 may be the year they coalesce. Marketing is no longer just waving an advertisement in someone’s face - digital marketing requires a real interaction, which is usually left to PR. There will be an interesting flirtation between the two while the industries adapt, and we may find brand public relations and marketing combining their strengths into dazzling new strategies.
Talk to the digital marketing agency that has it’s finger on the pulse, and call Dilate Digital. Dilate is a digital marketing agency based in Perth, WA, and we’re here gearing up for a huge year. Why don’t you join us?
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.20180828Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.201810183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!20190301Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!20170301Luke Porter - Lukes Landscaping