Digital Marketing Agency Trends Predicted For 2017
As a digital marketing agency in Perth, we’re pretty in-the-know for what’s coming up among digital advertising agencies. Well, as ‘in-the-know’ as we can be.
After all, our industry has to evolve with every new social media platform, viral content, tech sensation, or marketing technique – and it feels like these are happening every day. But what are the major trends, disruptions, and developments that will shape Dilate in 2017? Gaze into my crystal ball to find out.
Image Courtesy – http://www.psgmedia.net/digital-marketing-2017/
Increase of Mobile Marketing
The numbers came in, and mobile devices are now used to browse the web more than their desktop counterparts. This trend is barely surprising and most digital marketers have been waiting for the percentage to start tipping over, so now that we’re really here it’s time to react.
In the coming years, we can expect to see an even larger slice of the pie going mobile, where advertising formats and methodology already branches off from other forms of digital marketing. Gaining an in-depth understanding of how mobile marketing can be used to it’s maximum and how to effectively capture the attention of millions through a tiny screen in their pocket will both become irreplaceable in your skills set, and the intricacies will only go deeper (so now’s the best time to get acquainted with mobile marketing).
Rise In Data Analytics
Marketing is now something traceable, in a quasi-tangible way. We can track where people are interacting and engaging with brands; what campaigns are successful; which strategies some markets respond to and which strategies are total rubbish. We can ‘meet’ our market, and find out about their preferences, wants, and needs. We create buyer personas to act as customer mannequins, and we use them to tailor our strategies and develop ideas further. We can understand their behaviour and what makes them tick – for a digital marketing agency, this is invaluable. The only way that data analytics will slow down or stop this year is if a meteor hits us and destroys the internet. Oh, and everything else. But mainly the internet.
Content Will Continue To Climb
Entertaining content is becoming it’s own commodity, and it’s hard to come by but it’s what gets people sitting up and interacting with your brand. Content departments globally are looking to grow their teams as their client list is increasing, and with customer demand increasing too we can see content making its mark in 2017.
PR And Marketing Fusion
Marketing and PR have occupied two different spheres, but 2017 may be the year they coalesce. Marketing is no longer just waving an advertisement in someone’s face – digital marketing requires a real interaction, which is usually left to PR. There will be an interesting flirtation between the two while the industries adapt, and we may find brand public relations and marketing combining their strengths into dazzling new strategies.
Talk to the digital marketing agency that has it’s finger on the pulse, and call Dilate Digital. Dilate is a digital marketing agency based in Perth, WA, and we’re here gearing up for a huge year. Why don’t you join us?