Digital Marketing Predictions To See Out 2016

By Bodie Czeladka in Dilate Digital

Our online marketing consultants are constantly scouring trends and studies for information on where our industry is heading. Thanks to some digital marketing research, our Perth based HQ is prepared to see out 2016 with a full artillery- so what should you prepare for?

Video Advertising Will Continue It’s Reign

Video is still yet to reach its peak, with YouTube and Facebook both continuing to promote video advertising. Even major search engines are working to accommodate video, and businesses are quickly learning about the power of a videography service

Mobile Dominates Desktop

This is the first time we’ve seen mobile searches surpassing desktop, and some businesses are still trying to scramble together their mobile presence. The rest of 2016 is set to see this trend continue, so more and more businesses will have to shape up (or ship out).

Yes, Virtual Reality Is Here

This has been a mere concept for years, but it is now becoming an exciting new tool for online marketers- imagine offering 360-degree experiences from inside a virtual online shop, a magical world, or a behind-the-scenes look at your business!

Social Media Marketing Is Growing Up

With the new refinements for Facebook advertising, and Instagram now rolling out the advertising features, there are more ways to use your social platform to create brand awareness and connect with new audiences. This is only set to grow for the rest of 2016, so strap in and get ahead of the market.

Dilate Digital is a leading agency of digital marketing consultants, and design and development specialists. Based in Perth, WA, Dilate Digital provides quality online marketing strategies to clients from right across Australia.

Dilate Digital
Bodie Czeladka

True Digital at heart; Director of all things wonderful at Dilate Digital, with an advanced understanding of digital marketing and new software applications. Gadget-geek surfer, husband and father who enjoys anything away from the concrete jungle!

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