Four Important Questions to Ask Your Online Marketing Consultant
Whether you’re an established business and want to be sure your digital marketing strategy is optimised or are new to the world of online marketing and need some guidance to get started, hiring an online marketing consultant can be a smart move. Your consultant will help you implement a digital marketing strategy and use your resources wisely.
But wait, not so fast! Before you bring your consultant on board, you want to be confident that it’s the right fit for your business. With that in mind, today we’ll be looking at some important questions to ask a potential consultant before you commit.
Why should I choose you?
This is your consultant’s chance to give you an outline of their experience, detail what their service covers and discuss current digital marketing trends. You’re hiring a consultant as a digital expert so you want to be confident that they know what they’re doing and asking them a general question like this is a great way to gauge their experience. If they mention specific projects they’ve worked on in the past, ask to see a testimonial or to contact the business directly to request feedback.
Have you worked with similar businesses in the past?
This is an important one. Your digital marketing strategy will be unique to your business but it makes a difference if your consultant has worked with companies who are a similar size or provide similar products or services. This past experience will mean your consultant is more familiar with the specific challenges of your business and has implemented effective marketing strategies to overcome these in the past.
What can you offer my business?
Asking what your consultant can offer your business means they have a chance to get specific about what they think they could bring to the table. They should offer a range of options in terms of their level of involvement so you can decide which would work best for your business. They should also be asking you questions around what you expect and what your digital marketing goals are – if they’re not interested in your business, they’re probably not the consultant for you!
What do you think of our current digital marketing plan?
When you meet with a potential consultant, email them ahead of time with your current digital marketing strategy. They should be able to cast a professional eye over it and let you know specific areas where you can improve. If they clearly haven’t given it much thought, move on. Also, pay attention to how they offer feedback – if they come across as professional and you enjoy the interaction, it’s a good indication that you’ll have success working together.
Dilate Digital are marketing consultants Perth and we’re ready to help your business maximise digital marketing opportunities. We work with businesses of all different shapes and sizes to make your digital marketing strategy as easy and effective as possible – speak to us today!
For online marketing consulting services, contact the team at Dilate today on 1300 345 283.