Four Important Questions to Ask Your Online Marketing Consultant
Whether you’re an established business and want to be sure your digital marketing strategy is optimised or are new to the world of online marketing and need some guidance to get started, hiring an online marketing consultant can be a smart move. Your consultant will help you implement a digital marketing strategy and use your resources wisely.
But wait, not so fast! Before you bring your consultant on board, you want to be confident that it’s the right fit for your business. With that in mind, today we’ll be looking at some important questions to ask a potential consultant before you commit.
Why should I choose you?
This is your consultant’s chance to give you an outline of their experience, detail what their service covers and discuss current digital marketing trends. You’re hiring a consultant as a digital expert so you want to be confident that they know what they’re doing and asking them a general question like this is a great way to gauge their experience. If they mention specific projects they’ve worked on in the past, ask to see a testimonial or to contact the business directly to request feedback.
Have you worked with similar businesses in the past?
This is an important one. Your digital marketing strategy will be unique to your business but it makes a difference if your consultant has worked with companies who are a similar size or provide similar products or services. This past experience will mean your consultant is more familiar with the specific challenges of your business and has implemented effective marketing strategies to overcome these in the past.
What can you offer my business?
Asking what your consultant can offer your business means they have a chance to get specific about what they think they could bring to the table. They should offer a range of options in terms of their level of involvement so you can decide which would work best for your business. They should also be asking you questions around what you expect and what your digital marketing goals are – if they’re not interested in your business, they’re probably not the consultant for you!
What do you think of our current digital marketing plan?
When you meet with a potential consultant, email them ahead of time with your current digital marketing strategy. They should be able to cast a professional eye over it and let you know specific areas where you can improve. If they clearly haven’t given it much thought, move on. Also, pay attention to how they offer feedback – if they come across as professional and you enjoy the interaction, it’s a good indication that you’ll have success working together.
Dilate Digital are marketing consultants Perth and we’re ready to help your business maximise digital marketing opportunities. We work with businesses of all different shapes and sizes to make your digital marketing strategy as easy and effective as possible – speak to us today!
For online marketing consulting services, contact the team at Dilate today on 1300 345 283.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.20180828Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.201810183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!20190301Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!20170301Luke Porter - Lukes Landscaping