Four Important Questions to Ask Your Online Marketing Consultant
Whether you’re an established business and want to be sure your digital marketing strategy is optimised or are new to the world of online marketing and need some guidance to get started, hiring an online marketing consultant can be a smart move. Your consultant will help you implement a digital marketing strategy and use your resources wisely.
But wait, not so fast! Before you bring your consultant on board, you want to be confident that it’s the right fit for your business. With that in mind, today we’ll be looking at some important questions to ask a potential consultant before you commit.
Why should I choose you?
This is your consultant’s chance to give you an outline of their experience, detail what their service covers and discuss current digital marketing trends. You’re hiring a consultant as a digital expert so you want to be confident that they know what they’re doing and asking them a general question like this is a great way to gauge their experience. If they mention specific projects they’ve worked on in the past, ask to see a testimonial or to contact the business directly to request feedback.
Have you worked with similar businesses in the past?
This is an important one. Your digital marketing strategy will be unique to your business but it makes a difference if your consultant has worked with companies who are a similar size or provide similar products or services. This past experience will mean your consultant is more familiar with the specific challenges of your business and has implemented effective marketing strategies to overcome these in the past.
What can you offer my business?
Asking what your consultant can offer your business means they have a chance to get specific about what they think they could bring to the table. They should offer a range of options in terms of their level of involvement so you can decide which would work best for your business. They should also be asking you questions around what you expect and what your digital marketing goals are – if they’re not interested in your business, they’re probably not the consultant for you!
What do you think of our current digital marketing plan?
When you meet with a potential consultant, email them ahead of time with your current digital marketing strategy. They should be able to cast a professional eye over it and let you know specific areas where you can improve. If they clearly haven’t given it much thought, move on. Also, pay attention to how they offer feedback – if they come across as professional and you enjoy the interaction, it’s a good indication that you’ll have success working together.
Dilate Digital are marketing consultants Perth and we’re ready to help your business maximise digital marketing opportunities. We work with businesses of all different shapes and sizes to make your digital marketing strategy as easy and effective as possible – speak to us today!
For online marketing consulting services, contact the team at Dilate today on 1300 345 283.
We're currently using Dilate Digital for our business and can not speak highly enough of Bodie and his team. We have tried a few other companies beforehand and after a lot of frustration and disappointment, we've finally found the right people for the job. My husband and I would highly recommend Dilate Digital to anyone.Bree Colgrove
I've been working with small businesses for over a decade now and have been asked dozens of times if I knew anyone who could help with SEO or digital marketing. Up until I met Bodie and the team at Dilate I've never had anyone I could confidently recommend knowing that my clients will be looked after. If you are unsure, have a chat with Bodie and you'll see that Dilate is one of the few digital agencies that is run with total authenticity and integrity. They hold themselves accountable to the results and with ensure you get a measurable ROI. Highly recommended to many clients already and many more to come.Ben Wendel
Though we sell goods and provide services at an efficient rate we were never able to capture online market or acquire new clients. Dilate Digital offers excellent solution for building brilliant relationship with customers. They increased our overall productivity and considerably improved our conversion rate. Well done!THOMPSON LEE
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!Luke Porter
Chaise Sofas in Bayswater have been working with the friendly team at Dilate Digital for marketing of our brand for around six months now. Bodie is so enthusiastic at everything he does, and backed up by his expert team of knowledgeable experts in online marketing we're really starting to see results come through. Christine, James, Chris, Rob and Nirmal have all helped Chaise Sofas online presence with an improved web site, higher search rankings and greater social media presence; all making the Chaise Sofas brand more professional. Would highly recommend for cost effective marketing of your business.Merv Skinner
I've had the pleasure to deal with Dilate for about a year now and they have been great in setting up my marketing campaigns, have delivered results and are always very responsive. Bodie was great advising in the beginning and Christine, our account manager, was available all hours of the day, even on her holiday, to put through any necessary changes. Will recommend them to anyone.thtwbroekmeulen