Now Keyword Research For Advertisers Only

By Bodie Czeladka in Dilate Digital

Keywords are a critical part of any search engine optimisation strategy, used to find certain phrases to bridge audiences with certain products or services. For years, this was a gift from the Google gods; we all could simply log in and investigate our markets for successful keywords, and implement them in our content strategies, which is central to any SEO service.

However, Google has now closed the gates and only left the tool accessible to those who have active Adwords accounts. Users who have not reached a minimum spend amount will find that they keyword results will show ranges of amounts, rather than actual figures – this means that if you’ve been getting through using the keyword research tool without a campaign, you’re going to need to come up with an alternative.

Some businesses manage their own SEO strategies, while some enlist the expertise of an SEO company. For the businesses who are now rudderless without their keyword tool, there are a few courses of action you can take.

WordStream, an online advertising company, offers a free Keyword Planner. Paid users can see thorough details, whereas free users see a visual indication – which is one of the most reliable tools out there.

The next option, UberSuggest, finds the top search queries which are similar to your own from search bars, and displays them alphabetically. This display doesn’t tell you how frequent any keywords are, or how successful they’ll be, but it is handy for keyword suggestions to help you think just outside of the box.

Another option is to simply open an Adwords campaign. It is reported to take up to 24 hours for your keyword planner to become active, and you may need to trial a few bids before you find the one which is high enough to let you access the planner, but there doesn’t seem to be any system in place to deter researchers from forming short campaigns and discontinuing them once the keyword research has been completed. It might be pretty cheeky, but it’ll get you access to the tools and many SEO strategists will be taking what they can get.

Finally, you could find an SEO service company to take care of all your SEO and Adwords worries, and come back to you with a stunning website and some incredible results. Dilate Digital is a Perth based digital marketing and SEO service company, with expertise in all areas of the online landscape. Contact our team to find out more on how we can help your business to take off.

Dilate Digital
Bodie Czeladka

True Digital at heart; Director of all things wonderful at Dilate Digital, with an advanced understanding of digital marketing and new software applications. Gadget-geek surfer, husband and father who enjoys anything away from the concrete jungle!

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