Now Keyword Research For Advertisers Only
Keywords are a critical part of any search engine optimisation strategy, used to find certain phrases to bridge audiences with certain products or services. For years, this was a gift from the Google gods; we all could simply log in and investigate our markets for successful keywords, and implement them in our content strategies, which is central to any SEO service.
However, Google has now closed the gates and only left the tool accessible to those who have active Adwords accounts. Users who have not reached a minimum spend amount will find that they keyword results will show ranges of amounts, rather than actual figures - this means that if you’ve been getting through using the keyword research tool without a campaign, you’re going to need to come up with an alternative.
Some businesses manage their own SEO strategies, while some enlist the expertise of an SEO company. For the businesses who are now rudderless without their keyword tool, there are a few courses of action you can take.
WordStream, an online advertising company, offers a free Keyword Planner. Paid users can see thorough details, whereas free users see a visual indication - which is one of the most reliable tools out there.
The next option, UberSuggest, finds the top search queries which are similar to your own from search bars, and displays them alphabetically. This display doesn’t tell you how frequent any keywords are, or how successful they’ll be, but it is handy for keyword suggestions to help you think just outside of the box.
Another option is to simply open an Adwords campaign. It is reported to take up to 24 hours for your keyword planner to become active, and you may need to trial a few bids before you find the one which is high enough to let you access the planner, but there doesn’t seem to be any system in place to deter researchers from forming short campaigns and discontinuing them once the keyword research has been completed. It might be pretty cheeky, but it’ll get you access to the tools and many SEO strategists will be taking what they can get.
Finally, you could find an SEO service company to take care of all your SEO and Adwords worries, and come back to you with a stunning website and some incredible results. Dilate Digital is a Perth based digital marketing and SEO service company, with expertise in all areas of the online landscape. Contact our team to find out more on how we can help your business to take off.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.28/08/2018Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.18/10/20183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!01/03/2019Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!01/03/2017Luke Porter - Lukes Landscaping