Top 4 Outdated Digital Marketing Strategies
Here’s the inconvenient truth about digital marketing: something that delivered amazing results a year ago might actually be slowing you down today. Digital marketing is an ever-changing landscape and your strategy also needs to evolve over time.
As a leading digital marketing agency in Perth, we see all too often that businesses are continuing to use obsolete strategies in their marketing campaign. To help you optimise your strategy, we’re here to discuss digital marketing mistakes which you should stop doing immediately.
1. Keyword based content
Yes, it’s true that the right keywords embedded into your content can make a positive difference to your SEO. However, focusing on the keywords rather than the quality of your content is a big mistake. Search engines are getting better and better at identifying poor quality content and you’re not doing your business any favours by churning out low quality content with loads of keywords in the hope it improves your SEO. The focus needs to be on providing valuable content to your customer base.
2. Focusing on click rates
It’s easy to become a little preoccupied with click rates. After all, it’s a great feeling when you discover that a particular post or ad has generated a high number of clicks to your website. Time to celebrate, right? Nope, not yet. The focus of your business needs to be conversions – that is, whether visitors are completing the desired action – rather than clicks. You could be getting a high number of clicks but this doesn’t necessarily mean conversions. A shift of focus is sometimes all it takes to really improve your digital marketing strategy.
3. Social media mania
Social media marketing is an essential aspect of any digital marketing campaign. However, some businesses have found themselves too caught up in the lure of social media and have spread themselves too thin over too many platforms. You’re better off choosing two or three social media platforms to focus on and do these well. Remember to focus on platforms that you know your target audience will frequent.
4. Generic email marketing
If you’re still in the habit of sending out generic emails to your entire email database, you need to adjust your approach. People get sent numerous emails from numerous companies each day so you need to stand out if you want to engage your audience. Take the time of analyse your email list and segment it so you can send personalised, useful emails to particular groups. For example, you may have people on your email list who have never actually completed a purchase as well as people who purchase frequently. The offers and information that you’ll be providing to these two groups will be very different. Get to know your email list and you’ll see your results improve.
Dilate Digital are a web agency in Perth who can inject just the right amount of awesomeness into your digital marketing campaign. We work with companies of all different shapes and sizes to develop a strategy which will optimise your marketing and make your business stand out from the competition.
If you need a digital marketing specialist to develop an updated campaign, contact the team at Dilate Digital today on 1300 345 283.