Top 4 Outdated Digital Marketing Strategies
Here’s the inconvenient truth about digital marketing: something that delivered amazing results a year ago might actually be slowing you down today. Digital marketing is an ever-changing landscape and your strategy also needs to evolve over time.
As a leading digital marketing agency in Perth, we see all too often that businesses are continuing to use obsolete strategies in their marketing campaign. To help you optimise your strategy, we’re here to discuss digital marketing mistakes which you should stop doing immediately.
1. Keyword based content
Yes, it’s true that the right keywords embedded into your content can make a positive difference to your SEO. However, focusing on the keywords rather than the quality of your content is a big mistake. Search engines are getting better and better at identifying poor quality content and you’re not doing your business any favours by churning out low quality content with loads of keywords in the hope it improves your SEO. The focus needs to be on providing valuable content to your customer base.
2. Focusing on click rates
It’s easy to become a little preoccupied with click rates. After all, it’s a great feeling when you discover that a particular post or ad has generated a high number of clicks to your website. Time to celebrate, right? Nope, not yet. The focus of your business needs to be conversions – that is, whether visitors are completing the desired action – rather than clicks. You could be getting a high number of clicks but this doesn’t necessarily mean conversions. A shift of focus is sometimes all it takes to really improve your digital marketing strategy.
3. Social media mania
Social media marketing is an essential aspect of any digital marketing campaign. However, some businesses have found themselves too caught up in the lure of social media and have spread themselves too thin over too many platforms. You’re better off choosing two or three social media platforms to focus on and do these well. Remember to focus on platforms that you know your target audience will frequent.
4. Generic email marketing
If you’re still in the habit of sending out generic emails to your entire email database, you need to adjust your approach. People get sent numerous emails from numerous companies each day so you need to stand out if you want to engage your audience. Take the time of analyse your email list and segment it so you can send personalised, useful emails to particular groups. For example, you may have people on your email list who have never actually completed a purchase as well as people who purchase frequently. The offers and information that you’ll be providing to these two groups will be very different. Get to know your email list and you’ll see your results improve.
Dilate Digital are a web agency in Perth who can inject just the right amount of awesomeness into your digital marketing campaign. We work with companies of all different shapes and sizes to develop a strategy which will optimise your marketing and make your business stand out from the competition.
If you need a digital marketing specialist to develop an updated campaign, contact the team at Dilate Digital today on 1300 345 283.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.28/08/2018Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.18/10/20183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!01/03/2019Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!01/03/2017Luke Porter - Lukes Landscaping