The Ultimate Guide to Micro-Influencers [Gifographic]
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The Ultimate Guide to Micro-Influencers [Gifographic]

The Ultimate Guide to Micro-Influencers [Gifographic]
February 14, 2017 Bodie Czeladka

The Ultimate Guide to Micro-Influencers [Gifographic]

Have your digital marketing campaigns been lagging since the rise in adblock use? It’s likely that you’re unable to reach your target audience as effectively as you could before.

The good news is that you can reach a group of highly-relevant people with your next marketing campaign. To do so, you’ll need the help of micro-influencers. They can help you engage, and win the trust of your target audience.

Who are Micro-Influencers?

The term “micro-influencer” refers to an individual who has a significant influence over the opinions, and purchase decisions of other people. They do not have a massive reach like their macro-influencer counterparts, but they still have thousands of followers. Normally their reach extends to a maximum of around 100,000 followers.

The Benefits of Working with Micro-Influencers

  • They drive more engagement – One of the main reasons why brands choose to work with micro-influencers is because of their ability to engage. In fact, they may not have millions of followers, but they have much higher engagement rates than macro-influencers. A Markerly study of more than 800K Instagram profiles found that engagement rates are higher for influencers with smaller followings.
  • They’re more cost-effective – Another notable benefit of working with micro-influencers is their cost-effectiveness. Startups and small businesses now have an excellent, inexpensive alternative to celebrity endorsements. Among all types of influencers, micro-influencers are the least expensive to work with. While you would normally have to spend more than $1000 for one sponsored post from a mid-level or top influencer, micro-influencers typically only charge around $175-$500 per post.
  • They’re more relevant – Most micro-influencers have influence in a specific niche, in which they have expertise. Their followers are individuals who have an interest in said niche, and who look up to the influencers for related advice, tips, and insights. This means that a micro-influencer’s audience is highly relevant, which can boost the effectiveness of your campaign.

Getting Started with Micro-Influencers

  • If you have made the decision to start working with micro-influencers, here are a few tips to help you get started:

    • Use influencer marketing platforms to find, and connect with micro-influencers
    • Choose influencers who have high engagement rates, and are relevant to your target audience
    • Try finding micro-influential fans from your social media followers
    • Maintain authenticity by encouraging micro-influencers to be honest with their reviews of your products/services

    These are some of the basic tips, and best practices for working with micro-influencers. If you want to learn more about how to benefit from this type of influencer, take a look at the handy gifographic on micro-influencers below.

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Image courtesy: Shane Barker
True digital at heart; Director of all things wonderful at Dilate Digital, with an advanced understanding of digital marketing and new software applications. Gadget-geek, surfer, husband and father who enjoys anything away from the concrete jungle!